SeedLegals Academy
From idea to exit, here’s what you need to know.
Practical insights, real-world guidance and the inside track from founders, investors and industry experts – so you can make smarter moves at every stage.
Start
You’ve got the spark; now it’s time to shape it into a success. Here you’ll find clear steps, guidance and tools to build on your momentum and start turning your idea into something real.
Develop your product and test your idea
Set up your business and legal basics
Connect with investors and build relationships
Get SEIS/EIS Advance Assurance to attract investors
Raise
Raising funds is about more than capital. It’s about the story you tell, the terms you choose and the groundwork you lay. Here you’ll find insights on what investors look for, how to pick the right path for your business and what it takes to get the deal done.
Create a pitch that sticks with investors
The 5 investor personality types — and how to pitch them
The art of the pitch: how to use storytelling techniques
How to pitch to investors: insider tips to get funded
Startup pitch deck: free template with investor tips + SEIS/EIS version for HMRC
Pitchfalls: 10 mistakes to avoid when you pitch to investors
Prepare the legal essentials investors expect
Choose the right fundraising route
Run your fundraising round
Close your round and work with shareholders
Plan your next raise and keep scaling
Grow
You’ve proven your product – now it’s time to scale. Hire the right team, set up an option scheme, explore new markets and plan for what’s next.
Build a high-performing team: hiring and share options
How to hire on a startup budget
How much should I pay my team? UK startup salaries revealed
Share options explained: the essential guide for UK startups
EMI or Unapproved Share Option Scheme – which is best?
The legal documents you need for your EMI share option scheme
Giving share options to customers and social media influencers
Expand internationally and open new markets
Prepare for an exit: sale, merger or IPO
Meet a few of our contributors
Get to know more of the authors and experts sharing their insights to help you grow your startup.
Anthony RoseCo-founder & CEO, SeedLegalsSerial entrepreneur and ‘the man behind BBC iPlayer’, Anthony’s built and sold several startups over a career that includes 3D graphics, P2P music, internet video, social TV and online communities. Anthony is a natural mentor – he loves to help founders work with investors.
Serial entrepreneur and ‘the man behind BBC iPlayer’, Anthony’s built and sold several startups over a career that includes 3D graphics, P2P music, internet video, social TV and online communities. Anthony is a natural mentor – he loves to help founders work with investors.
Liliana ConradSales & Partnership ManagerLiliana is a funding expert and sales team lead. She’s a qualified lawyer in the UK and the Philippines and previously worked as a funding specialist for a private equity firm in Wall Street, New York.
Liliana is a funding expert and sales team lead. She’s a qualified lawyer in the UK and the Philippines and previously worked as a funding specialist for a private equity firm in Wall Street, New York.
Anna SivulaHead of Legal AdvisoryAnna leads the VC Advisory and GCaaS services here at SeedLegals. She has years of experience as a commercial and corporate lawyer, working with many startups and SMEs.
Anna leads the VC Advisory and GCaaS services here at SeedLegals. She has years of experience as a commercial and corporate lawyer, working with many startups and SMEs.
Edward RobertsSenior Equity & Funding StrategistEd is an expert in the startup and fundraising space, helping founders build teams and manage their equity through share options, raise funding and scale sustainably.
Ed is an expert in the startup and fundraising space, helping founders build teams and manage their equity through share options, raise funding and scale sustainably.
Loved by 65,000+ startups and 35,000+ investors
From food to fintech, thousands of companies use SeedLegals to start, raise and grow faster.
SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation.
James Church
Co-founder of Robot Mascot and author of 'Investable Entrepreneur'
The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business.
Olivia Todd
Founder
SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful!
Emmie Faust
Founder & CEO
SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more!
Perdie and M.A.
Co-Founders
It should be mandatory for all startups to use SeedLegals.
Olivia Sibony
Head of Crowdfunding
We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way.
Fred Soneya
Co-Founder & Partner
SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation.
James Church
Co-founder of Robot Mascot and author of 'Investable Entrepreneur'
The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business.
Olivia Todd
Founder
SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful!
Emmie Faust
Founder & CEO
SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more!
Perdie and M.A.
Co-Founders
It should be mandatory for all startups to use SeedLegals.
Olivia Sibony
Head of Crowdfunding
We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way.
Fred Soneya
Co-Founder & Partner
SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation.
James Church
Co-founder of Robot Mascot and author of 'Investable Entrepreneur'
The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business.
Olivia Todd
Founder
SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful!
Emmie Faust
Founder & CEO
SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more!
Perdie and M.A.
Co-Founders
It should be mandatory for all startups to use SeedLegals.
Olivia Sibony
Head of Crowdfunding
We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way.
Fred Soneya
Co-Founder & Partner
SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation.
James Church
Co-founder of Robot Mascot and author of 'Investable Entrepreneur'
The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business.
Olivia Todd
Founder
SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful!
Emmie Faust
Founder & CEO
SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more!
Perdie and M.A.
Co-Founders
It should be mandatory for all startups to use SeedLegals.
Olivia Sibony
Head of Crowdfunding
We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way.
Fred Soneya
Co-Founder & Partner
SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation.
James Church
Co-founder of Robot Mascot and author of 'Investable Entrepreneur'
The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business.
Olivia Todd
Founder
SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful!
Emmie Faust
Founder & CEO
SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more!
Perdie and M.A.
Co-Founders
It should be mandatory for all startups to use SeedLegals.
Olivia Sibony
Head of Crowdfunding
We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way.
Fred Soneya
Co-Founder & Partner
SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation.
James Church
Co-founder of Robot Mascot and author of 'Investable Entrepreneur'
The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business.
Olivia Todd
Founder
SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful!
Emmie Faust
Founder & CEO
SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more!
Perdie and M.A.
Co-Founders
It should be mandatory for all startups to use SeedLegals.
Olivia Sibony
Head of Crowdfunding
We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way.
Fred Soneya
Co-Founder & Partner
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