About us

SeedLegals is the UK market standard for companies raising investment, incentivising teams with share options, applying for SEIS/EIS, and managing their cap table. With 1 in 6 early-stage funding rounds closed on SeedLegals, and more cap tables and EMI option schemes set up and managed on SeedLegals than on any other platform in the UK, we're proud that we've transformed the way companies start, grow and scale.

35,000+

companies on SeedLegals
UK's #1

for funding rounds, cap tables & share option schemes
£1B+

raised on SeedLegals

Our story

SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.

Fast forward six months and SeedLegals launched in 2016 as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round.

We now close more funding rounds in the UK than anyone else. We operate in the UK, Ireland, France, Singapore and Hong Kong, and employ around 150 brilliant people.

Our Leadership Team

Anthony Rose

Founder & CEO

Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.

Laurent Laffy

Founder & Executive Chairman

Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.

Anthony Drogon

Founder & CTO

Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.

Julien Seligmann

CCO & Head of International

Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.

Flora Suen-Krujatz

Chief Legal Officer

M&A lawyer and legal-tech founder. Ex-Linklaters, dual-qualified with experience in the UK & Asia. Made the switch from law firm to legaltech.

Steve Kirk

COO

Loves working strategically and tactically to create value. Ex. co-CEO Cult Beauty, took the company to a £300M exit.

Alexandra Greilsamer

Head of Product Strategy

Lawyer turned techie, Alex was previously with Freshfields and Amazon. Fluent in French, Spanish and Legalese.

Thomas Davies

Head of Marketplace

Qualified lawyer in England and New York, previously Chief Investment Officer at Seedrs.

Vanessa Kirby

Head of Design

Seasoned leader of international UX & service design teams; passionate advocate of insight-driven UCD.

Fabrice Renucci

VP Marketing

Marketing executive. Ex-RingCentral. 12+ years in tech across VC, agency, top UK startups and US public companies.

Alyson Read

Head of Sales

Experienced sales leader with 6+ years in building and scaling sales teams. Passionate about creating high performing teams with strong culture.

Vasu Sarin

Head of Partnerships

An ex. founder himself, with a BA in Business & Management (Hons) from the University of Kent.

Jack Dunning

Head of Customer Experience

Jack is a business development and operations specialist, with experience in Blockchain and Cleantech.

Matthew Terry

UK Head of Customer Experience

With his background in law and legal education, Matt is exactly the man startups need to sort out (and explain) their legals.

Tudor Cotop

Engineering Manager

Traded solving technical problems with solving people problems 10 years ago.

James Skinner

Technical Lead

15 years of front- and back-end experience across diverse platforms and technologies along the full project life-cycle.

Trevor Stedman

Technical Lead

Senior developer Trevor is our Backend Tech Lead with 15 years experience. He was previously at Vision Direct and blinkbox music.

Z Hespelt

Head of Data

Mathematical expression for 'more than 10'

years' experience in data analytics and engineering across multiple industries and business models.

Florent Artaud

Country Manager, France

Lawyer by training and ex-founder. Previously created a startup with The Family, and chief legal officer and public affairs manager at La Ruche qui dit Oui!