The Funding Game: The key to attracting the right investors
British Library, Euston, London • 24th January 2020
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About us
We have transformed startup funding, making it faster, simpler... better! That's why in just three years we now help more UK companies raise investment than anyone else.
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UK's #1
Largest closer of funding rounds
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£200m
Invested via SeedLegals
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10K+
Companies on SeedLegals
Our story
SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.
Fast forward 6 months and SeedLegals launched as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round. In less than 3 years, SeedLegals is now the largest closer of funding rounds in the UK.
Our Leadership Team
Anthony Rose
Founder & CEO
Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.
Laurent Laffy
Founder & Executive Chairman
Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.
Anthony Drogon
Founder & CTO
Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.
Deborah McGargle
Chief Legal Officer
Startup lawyer, investor and mentor. Deborah is an EIR at IGNITE and member of the Techstars family Boston.
Julien Seligmann
CCO & Head of International
Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.
Matthew Rowell
Head of Partnerships
Venture builder and ex-founder, Matt was previously at Startupbootcamp and Sustainable Ventures.
Isabella Ghassemi-Smith
Ecosystem Manager
Ex founder and mentor, graduated from LSE with a background in corporate insolvency and alternative investment.
Nicholas Richards
Head of Investor Partnerships
Ex Deloitte and VC with 9+ years transaction experience.
Adam Blair
Chief Customer Officer
Ex-Funding Circle Head of Sales with experience in the US & Europe.
Michael Stresing
Head of Customer Experience
Graduate of Law from UCL, Michael has diverse expertise in company, employment and IP law.
Emir Biscevic
Chief Experience Officer
Full stack designer, previously leading product Design at Slick and Just Eat.
Jonathan Prezman
Head of Sales
Advisor and ex-founder; Jonathan was previously at AOL, McAfee and France Telecom.
Proudly backed by
Awards and accolades
Best New Entrant to the Angel Ecosystem
2018
Top 100 Disruptive Brands
2017
Growth Startup of the Year
2019
Rising Stars Winner
2019
Best Legal Team for Early Stage Deals
2019
Best Fintech Startup
2017
Industry Game Changer
2019
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We’ve helped over 10,000 startups
From food to FinTech and beyond, join thousands of startups who use SeedLegals to start, raise and grow faster.
More customer stories
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![Louise Doherty]()
The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.
Louise Doherty
Founder & CEO, Yoller
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![Qure]()
SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!
Alex Templeton
Founder & CEO, Qured
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![Pluto]()
One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.
Alex Rainey
Co-founder & CEO, Pluto
![Pluto 2]()
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![Thefamily]()
How do I get all the businesses I invest in to use it?
Alexander Wyndham
Angel Investor , The Family
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![Darren Trimit]()
It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.
Darren Tenkorang
Founder, TRIM-IT
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![Oddbox Founders]()
There’s an opportunity to reach a specialist advisor via chat, phone and email too to check in on any of this. The SeedLegals team were extremely responsive – really amazing.
Emilie Vanpoperinghe
Co-Founder, OddBox
![Oddbox Logo]()
