Startups made easy. Sorted.

About us

We have transformed startup funding, making it faster, simpler... better! That's why in just three years we now help more UK companies raise investment than anyone else.

Team New
  • UK's #1

    Largest closer of funding rounds

  • £300m

    Invested via SeedLegals

  • 15K+

    Companies on SeedLegals


Our story

SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.

Fast forward 6 months and SeedLegals launched as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round. In less than 3 years, SeedLegals is now the largest closer of funding rounds in the UK.

  • About 1
  • About 2
  • About 3
  • About 4
  • Our Leadership Team

  • Anthony Rose, Ceo & Co Founder

    Anthony Rose

    Founder & CEO

    Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.

  • Laurent

    Laurent Laffy

    Founder & Executive Chairman

    Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.

  • Antoine

    Anthony Drogon

    Founder & CTO

    Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.

  • Deb

    Deborah McGargle

    Chief Legal Officer

    Legal technologist, investor and mentor. Deborah was GC at Rolls Royce and Siemens. She previously co-founded a startup law firm and is part of the Techstars family.

  • Julien

    Julien Seligmann

    CCO & Head of International

    Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.

  • Matthew Rowell

    Matthew Rowell

    Head of Partnerships

    Venture builder and ex-founder, Matt was previously at Startupbootcamp and Sustainable Ventures.

  • Seedlegals

    Isabella Ghassemi-Smith

    Ecosystem Manager

    Ex founder and mentor, graduated from LSE with a background in corporate insolvency and alternative investment.

  • Nicholas Richards

    Nicholas Richards

    Head of Investor Partnerships

    Ex Deloitte and VC with 9+ years transaction experience.

  • Adam Balir

    Adam Blair

    Chief Customer Officer

    Ex-Funding Circle Head of Sales with experience in the US & Europe.

  • Photo On 19 02 2019 At 10.29

    Jack Dunning

    Head of Customer Experience

    Jack is a business development and operations specialist, with experience in Blockchain and Cleantech.

  • Emir

    Emir Biscevic

    Chief Experience Officer

    Full stack designer, previously leading product Design at Slick and Just Eat.

  • Jonathan

    Jonathan Prezman

    Head of Sales

    Advisor and ex-founder; Jonathan was previously at AOL, McAfee and France Telecom.

  • Proudly backed

  • 5a53708935a8000001356a04 Logo Seedcamp
  • Kima Ventures Oxford Blue
  • Index Ventures Oxford Blue
  • The Family Oxford Blue
  • Awards and accolades

  • Bitmap

    Best New Entrant to the Angel Ecosystem

  • Marketing Week Logo

    Top 100 Disruptive Brands

  • Startup Grind 1

    Growth Startup of the Year

  • Bitmap

    Rising Stars Winner

  • Bitmap

    Best Legal Team for Early Stage Deals

  • Bitmap

    Best Fintech Startup

  • Growth Investor Awards

    Industry Game Changer

  • Shape

    SeedLegals HQ

    2nd Floor,
    Lincoln House 296-302
    High Holborn
    WC1V 7JH

    Get Directions

    Latest news

    We’ve helped over 15,000

    From food to FinTech and beyond, join thousands of startups who use SeedLegals to start, raise and grow faster.

    • Yoller
    • Logo
    • Pluto 2
    • The Family 2
    • Trim It
    • Oddbox Logo
    More customer stories
    • Louise Doherty

      The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.

      Louise Doherty

      Founder & CEO, Yoller

    • Qure

      SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!

      Alex Templeton

      Founder & CEO, Qured

    • Pluto

      One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.

      Alex Rainey

      Co-founder & CEO, Pluto

      Pluto 2
    • Thefamily

      How do I get all the businesses I invest in to use it?

      Alexander Wyndham

      Angel Investor , The Family

      The Family 2
    • Darren Trimit

      It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.

      Darren Tenkorang

      Founder, TRIM-IT

      Trim It
    • Oddbox Founders

      There’s an opportunity to reach a specialist advisor via chat, phone and email too to check in on any of this. The SeedLegals team were extremely responsive – really amazing.

      Emilie Vanpoperinghe

      Co-Founder, OddBox

      Oddbox Logo
    • Yoller
    • Logo
    • Pluto 2
    • The Family 2
    • Trim It
    • Oddbox Logo

    Join the SeedLegals team

    See open positions

    Start your journey with us

    • Beulah
    • Brolly
    • Oddbox Transparent
    • Index Ventures
    • Seedcamp
    • Qured