In case you missed it: SeedLegals updates November 2022
We've streamlined Advanced Assurance applications, improved EMI valuations and we're launching SeedSAFT alongside an advisory service.
About us
SeedLegals is the UK market standard for companies raising investment, incentivising teams with share options, applying for SEIS/EIS, and managing their cap table. With 1 in 6 early-stage funding rounds closed on SeedLegals, and more cap tables and EMI option schemes set up and managed on SeedLegals than on any other platform in the UK, we're proud that we've transformed the way companies start, grow and scale.
-
50,000+
companies on SeedLegals
-
UK's #1
for funding rounds, cap tables & share option schemes
-
£1.3b
raised on SeedLegals
Our story
SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.
Fast forward six months and SeedLegals launched in 2016 as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round.
We now close more funding rounds in the UK than anyone else. We operate in the UK, Ireland, France, Singapore and Hong Kong, and employ around 150 brilliant people.
Executive Committee
Anthony Rose
Founder & CEO
Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.
Laurent Laffy
Founder & Executive Chairman
Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.
Anthony Drogon
Founder & CTO
Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.
Julien Seligmann
CCO & Head of International
Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.
Toby McCrindle
Chief Legal Officer
Experienced technology and scale-up lawyer. Toby spent seven years at Allen & Overy LLP and has built award winning in-house legal teams.
Senior Leadership Team
Alexandra Greilsamer
Head of Product
Lawyer turned techie, Alex was previously with Freshfields and Amazon. Fluent in French, Spanish and Legalese.
Vanessa Kirby
Head of Design
Seasoned leader of international UX & service design teams; passionate advocate of insight-driven UCD.
Fabrice Renucci
VP Marketing
Marketing executive. Ex-RingCentral. 12+ years in tech across VC, agency, top UK startups and US public companies.
Alyson Read
Head of Sales
Experienced sales leader with 6+ years in building and scaling sales teams. Passionate about creating high performing teams with strong culture.
Vasu Sarin
Head of Partnerships
An ex. founder himself, with a BA in Business & Management (Hons) from the University of Kent.
Jack Dunning
Head of Customer Experience
Jack is a business development and operations specialist, with experience in Blockchain and Cleantech.
Matthew Terry
UK Head of Customer Experience
With his background in law and legal education, Matt is exactly the man startups need to sort out (and explain) their legals.
Valeria Ivasikh
Legal Team Manager
Background in corporate governance and intellectual property. Led Venture Deals practice at a London law firm, featuring in Legal 500 Rising Star and Next Generation Lawyer rankings. Technology fan.
Janhavi Iyengar
Legal Manager
Janhavi started her law career in India. She's an expert in startup fundraising, and since joining SeedLegals, has overseen the expansion of the team.
Country Managers
Florent Artaud
Country Manager, France
Lawyer by training and ex-founder. Previously created a startup with The Family, and chief legal officer and public affairs manager at La Ruche qui dit Oui!
Hsiang Low
Head of Asia-Pacific
Qualified lawyer with experience in UK & Asia. Previously at magic circle law firm Linklaters, and founding member of legal tech startup Nakhoda.
Michael McDowell
Country Manager, Ireland
Entrepreneur and co-founder of Raise Ventures, the only private tech accelerator in Belfast.
Proudly backed by
Awards and accolades
Best EIS/SEIS Legal or Regulatory Advisor
2022
Spirit of EIS Winner
2022
Best Legal Team for Early Stage Deals Finalist
2022
Best Legal Team for Early Stage Deals
2019
Growth Startup of the Year
2019
Industry Game Changer
2019
Rising Stars Winner
2019
Best New Entrant to the Angel Ecosystem
2018
Top 100 Disruptive Brands
2017
Best Fintech Startup
2017
Latest news
How to grow your investor network with Pitch and turn clicks into capital
Keep potential investors engaged and ready for your next funding round with Pitch. Our follow feature lets interested in...
R&D tax credits are changing from April 2023 - find out how it could affect your business
Find out how the qualifying cost categories and rates are changing for the SME and RDEC schemes and how corporation tax...
Seed funding: the essential guide to growing your startup
All fired up but no fuel? Seed funding gives you the capital you need to get your idea out of your head and out into the...
We’ve helped over 50,000 companies
From food to FinTech and beyond, join thousands of startups who use SeedLegals to start, raise and grow faster.
More customer stories
-
![Louise Doherty]()
The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.
Louise Doherty
Founder & CEO, Yoller
-
![Qure]()
SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!
Alex Templeton
Founder & CEO, Qured
-
![Pluto]()
One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.
Alex Rainey
Co-founder & CEO, Pluto
![Pluto 2]()
-
![Thefamily]()
How do I get all the businesses I invest in to use SeedLegals?
Alexander Wyndham
Angel Investor , The Family
-
![Darren Trimit]()
It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.
Darren Tenkorang
Founder, TRIM-IT
![Trim It]()
-
![]()
There’s an opportunity to reach a specialist advisor via chat, phone and email to check in on anything. The SeedLegals team were extremely responsive – really amazing.
Emilie Vanpoperinghe
Co-Founder, OddBox
![Oddbox Logo]()
