Startups made easy. Sorted.

About us

SeedLegals is the UK market standard for companies raising investment, incentivising teams with share options, applying for SEIS/EIS, and managing their cap table. With 1 in 3 early-stage funding rounds closed on SeedLegals, and more cap tables and EMI option schemes set up and managed on SeedLegals than on any other platform in the UK, we're proud that we've transformed the way companies start, grow and scale.

  • 50,000+

    companies on SeedLegals

  • UK #1

    for funding rounds, cap tables & share option schemes

  • £1.3B

    raised on SeedLegals


Our story

SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.

Fast forward six months and SeedLegals launched in 2016 as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round.

We now close more funding rounds in the UK than anyone else. We operate in the UK, Ireland, France, Singapore and Hong Kong, and employ around 150 brilliant people.

  • About 3
  • Executive Team

  • Anthony Rose

    Anthony Rose

    Founder & CEO
    Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.

  • Laurent

    Laurent Laffy

    Founder & Executive Chairman
    Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.

  • Antoine-Drogon SeedLegals

    Anthony Drogon

    Founder & CTO
    Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.

  • Julien Seligmann

    CCO & Head of International
    Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.

  • Toby McCrindle

    Toby McCrindle

    Chief Legal Officer
    Experienced technology and scale-up lawyer. Toby spent seven years at Allen & Overy LLP and has built award winning in-house legal teams.

  • Alyson Read

    Head of Sales
    Experienced sales leader with 6+ years in building and scaling sales teams. Passionate about creating high performing teams with strong culture.

  • Management Team

  • Vanessa Kirby

    Head of Product Design & UX
    Seasoned leader of international UX & service design teams; passionate advocate of insight-driven UCD.

  • Valeria Ivasikh

    Legal Team Manager
    Background in corporate governance and intellectual property. Led Venture Deals practice at a London law firm, featuring in Legal 500 Rising Star and Next Generation Lawyer rankings. Technology fan.

  • Janhavi

    Janhavi Iyengar

    Legal Manager
    Janhavi started her law career in India. She's an expert in startup fundraising, and since joining SeedLegals, has overseen the expansion of the team.

  • Tom Lightbody

    Tom Lightbody

    Customer Experience Manager (Growth)
    Bringing law, tech and data together, Law and Economics graduate Tom manages our Growth team.

  • Aleena Muhammad

    Aleena Muhammad

    Customer Experience Manager (Agile and Funding Rounds)
    Law graduate and photography enthusiast Aleena leads our Agile and Funding Rounds teams.

  • Seedlegals Ayo Oke

    Ayo Oke

    Support Team Lead
    Live chat legend and Law Masters graduate Ayo heads up our UK customer support team.

  • Nergis

    Nergis Oprescu

    Legal Counsel, Product
    Oxford law graduate and product development geek Nergis is a dual-qualified lawyer and enthusiastic novice coder. She has years of fundraising experience and works on evolving our products.

  • Vasu Sarin

    Vasu Sarin

    Head of Partnerships
    Startup founder and Business & Management graduate Vasu manages our Business Development team.

  • Matthew Terry

    Head of Customer Experience
    With his background in law and legal education, Matt is exactly the man startups need to sort out (and explain) their legals.

  • Country Managers

  • Florent Artaud

    Country Manager, France
    Lawyer by training and ex-founder. Previously created a startup with The Family, and chief legal officer and public affairs manager at La Ruche qui dit Oui!

  • Michael McDowell SeedLegals

    Michael McDowell

    Country Manager, Ireland
    Entrepreneur and co-founder of Raise Ventures, the only private tech accelerator in Belfast.

  • Proudly backed

  • 5a53708935a8000001356a04 Logo Seedcamp
  • Kima Ventures Oxford Blue
  • Index Ventures Oxford Blue
  • The Family Oxford Blue
  • Awards and accolades

  • Enterprise Investment Scheme Association Logo

    Best EIS/SEIS Legal or Regulatory Advisor

  • Enterprise Investment Scheme Association Logo

    Spirit of EIS Winner

  • Angel Investment Awards Winner 2022

    Best Legal Team for Early Stage Deals Finalist

  • UK Business Angels Association Logo

    Best Legal Team for Early Stage Deals

  • Startup Grind 1

    Growth Startup of the Year

  • Growth Investor Awards Logo

    Industry Game Changer

  • Bitmap

    Rising Stars Winner

  • UK Business Angels Association Logo

    Best New Entrant to the Angel Ecosystem

  • Marketing Week Logo

    Top 100 Disruptive Brands

  • UKTN logo

    Best Fintech Startup

  • Shape
    Map Location

    SeedLegals HQ

    2nd Floor,
    Lincoln House 296-302
    High Holborn
    WC1V 7JH

    Get Directions

    Latest news

    We’ve helped over 50,000

    From food to FinTech and beyond, join thousands of startups who use SeedLegals to start, raise and grow faster.

    • Yoller
    • Logo
    • Pluto 2
    • The Family 2
    • Trim It
    • Oddbox Logo
    More customer stories
    • Louise Doherty

      The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.

      Louise Doherty

      Founder & CEO, Yoller

    • Qure

      SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!

      Alex Templeton

      Founder & CEO, Qured

    • Pluto

      One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.

      Alex Rainey

      Co-founder & CEO, Pluto

      Pluto 2
    • Thefamily

      How do I get all the businesses I invest in to use SeedLegals?

      Alexander Wyndham

      Angel Investor , The Family

      The Family 2
    • Darren Trimit

      It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.

      Darren Tenkorang

      Founder, TRIM-IT

      Trim It
    • Quotes

      There’s an opportunity to reach a specialist advisor via chat, phone and email to check in on anything. The SeedLegals team were extremely responsive – really amazing.

      Emilie Vanpoperinghe

      Co-Founder, OddBox

      Oddbox Logo
    • Yoller
    • Logo
    • Pluto 2
    • The Family 2
    • Trim It
    • Oddbox Logo

    Join the SeedLegals team

    Don't work in just any startup. Work in the company powering all startups.

    See our open positions

    Start your journey with us

    • Beulah
    • Brolly
    • Oddbox Transparent
    • Index Ventures
    • Seedcamp
    • Qured