Startups made easy. Sorted.

About us

SeedLegals is the UK market standard for companies raising investment, incentivising teams with share options, applying for SEIS/EIS, and managing their cap table. With 1 in 6 early-stage funding rounds closed on SeedLegals, and more cap tables and EMI option schemes set up and managed on SeedLegals than on any other platform in the UK, we're proud that we've transformed the way companies start, grow and scale.

  • 35,000+

    companies on SeedLegals

  • UK's #1

    for funding rounds, cap tables & share option schemes

  • £1B+

    raised on SeedLegals


Our story

SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.

Fast forward six months and SeedLegals launched in 2016 as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round.

We now close more funding rounds in the UK than anyone else. We operate in the UK, Ireland, France, Singapore and Hong Kong, and employ around 150 brilliant people.

  • About 3
  • Our Leadership Team

  • Anthony Rose

    Founder & CEO
    Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.

  • Laurent

    Laurent Laffy

    Founder & Executive Chairman
    Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.

  • Anthony Drogon

    Founder & CTO
    Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.

  • Julien Seligmann

    CCO & Head of International
    Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.

  • Flora Suen-Krujatz

    Chief Legal Officer
    M&A lawyer and legal-tech founder. Ex-Linklaters, dual-qualified with experience in the UK & Asia. Made the switch from law firm to legaltech.

  • Steve Kirk

    Loves working strategically and tactically to create value. Ex. co-CEO Cult Beauty, took the company to a £300M exit.

  • Alexandra Greilsamer

    Head of Product Strategy
    Lawyer turned techie, Alex was previously with Freshfields and Amazon. Fluent in French, Spanish and Legalese.

  • Thomas Davies

    Head of Marketplace
    Qualified lawyer in England and New York, previously Chief Investment Officer at Seedrs.

  • Vanessa Kirby

    Head of Design
    Seasoned leader of international UX & service design teams; passionate advocate of insight-driven UCD.

  • Fabrice Renucci

    VP Marketing
    Marketing executive. Ex-RingCentral. 12+ years in tech across VC, agency, top UK startups and US public companies.

  • Alyson Read

    Head of Sales
    Experienced sales leader with 6+ years in building and scaling sales teams. Passionate about creating high performing teams with strong culture.

  • Vasu Sarin

    Head of Partnerships
    An ex. founder himself, with a BA in Business & Management (Hons) from the University of Kent.

  • Photo On 19 02 2019 At 10.29

    Jack Dunning

    Head of Customer Experience
    Jack is a business development and operations specialist, with experience in Blockchain and Cleantech.

  • Matthew Terry

    UK Head of Customer Experience
    With his background in law and legal education, Matt is exactly the man startups need to sort out (and explain) their legals.

  • Tudor Cotop

    Engineering Manager
    Traded solving technical problems with solving people problems 10 years ago.

  • James Skinner

    Technical Lead
    15 years of front- and back-end experience across diverse platforms and technologies along the full project life-cycle.

  • Trevor Stedman

    Technical Lead
    Senior developer Trevor is our Backend Tech Lead with 15 years experience. He was previously at Vision Direct and blinkbox music.

  • Z Hespelt

    Z Hespelt

    Head of Data
    Mathematical expression for 'more than 10'
    years' experience in data analytics and engineering across multiple industries and business models.

  • Florent Artaud

    Country Manager, France
    Lawyer by training and ex-founder. Previously created a startup with The Family, and chief legal officer and public affairs manager at La Ruche qui dit Oui!

  • Hsiang 004

    Hsiang Low

    Head of Asia-Pacific
    Qualified lawyer with experience in UK & Asia. Previously at magic circle law firm Linklaters, and founding member of legal tech startup Nakhoda.

  • Michael McDowell

    Michael McDowell

    Country Manager, Ireland
    Entrepreneur and co-founder of Raise Ventures, the only private tech accelerator in Belfast.

  • Sonia

    Sonia Andriano

    Events and Community Manager
    Loves helping founders make the right connections. 5+ years experience bringing together tech communities. Previously at WeWork.

  • Michelle

    Michelle Keelin

    Human Resources Business Partner
    Passionate about supporting and empowering employees to their fullest potential. 15+ years experience in HR and training coordination.

  • Kerstin Reichert

    Kerstin Reichert

    SEO and Content Lead
    Loves creating organic growth for high-impact companies. Previously at Tide. Co-author of the Amazon best-seller "Mastering In-house SEO.”

  • Suzanne Worthington

    Suzanne Worthington

    Senior Writer
    Sooze is obsessed with making complicated things easy to understand. Previously wordsmith for the BBC, RSC, Aviva and Tide.

  • Proudly backed

  • 5a53708935a8000001356a04 Logo Seedcamp
  • Kima Ventures Oxford Blue
  • Index Ventures Oxford Blue
  • The Family Oxford Blue
  • Awards and accolades

  • Bitmap

    Best New Entrant to the Angel Ecosystem

  • Marketing Week Logo

    Top 100 Disruptive Brands

  • Startup Grind 1

    Growth Startup of the Year

  • Bitmap

    Rising Stars Winner

  • Bitmap

    Best Legal Team for Early Stage Deals

  • Bitmap

    Best Fintech Startup

  • Growth Investor Awards

    Industry Game Changer

  • Shape
    Map Location

    SeedLegals HQ

    2nd Floor,
    Lincoln House 296-302
    High Holborn
    WC1V 7JH

    Get Directions

    Latest news

    We’ve helped over 35,000

    From food to FinTech and beyond, join thousands of startups who use SeedLegals to start, raise and grow faster.

    • Yoller
    • Logo
    • Pluto 2
    • The Family 2
    • Trim It
    • Oddbox Logo
    More customer stories
    • Louise Doherty

      The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.

      Louise Doherty

      Founder & CEO, Yoller

    • Qure

      SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!

      Alex Templeton

      Founder & CEO, Qured

    • Pluto

      One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.

      Alex Rainey

      Co-founder & CEO, Pluto

      Pluto 2
    • Thefamily

      How do I get all the businesses I invest in to use SeedLegals?

      Alexander Wyndham

      Angel Investor , The Family

      The Family 2
    • Darren Trimit

      It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.

      Darren Tenkorang

      Founder, TRIM-IT

      Trim It
    • Oddbox Founders

      There’s an opportunity to reach a specialist advisor via chat, phone and email to check in on anything. The SeedLegals team were extremely responsive – really amazing.

      Emilie Vanpoperinghe

      Co-Founder, OddBox

      Oddbox Logo
    • Yoller
    • Logo
    • Pluto 2
    • The Family 2
    • Trim It
    • Oddbox Logo

    Join the SeedLegals team

    See open positions

    Start your journey with us

    • Beulah
    • Brolly
    • Oddbox Transparent
    • Index Ventures
    • Seedcamp
    • Qured