Startups made easy. Sorted.

About us

SeedLegals is the UK market standard for companies raising investment, incentivising their teams with share options, doing their SEIS/EIS, and managing their cap tables. With one in six early-stage funding rounds and EMI option schemes now on SeedLegals, we're proud that in just four years we've transformed the way UK companies start, grow and scale.

  • 25,000+

    Companies on SeedLegals

  • UK's #1

    for funding rounds, cap tables & share option schemes

  • £500M

    Raised on SeedLegals


Our story

SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.

Fast forward 6 months and SeedLegals launched as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round. In less than 3 years, SeedLegals is now the largest closer of funding rounds in the UK.

  • About 3
  • Our Leadership Team

  • Anthony Rose

    Founder & CEO

    Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.

  • Laurent

    Laurent Laffy

    Founder & Executive Chairman

    Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.

  • Anthony Drogon

    Founder & CTO

    Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.

  • Julien Seligmann

    CCO & Head of International

    Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.

  • Flora Suen-Krujatz

    Chief Legal Officer

    M&A lawyer and legal-tech founder. Ex-Linklaters, dual-qualified with experience in the UK & Asia. Made the switch from law firm to legaltech.

  • Adam Balir

    Adam Blair

    Chief Customer Officer

    Ex-Funding Circle Head of Sales with experience in the US & Europe.

  • Alexandra Greilsamer

    Head of Product Strategy

    Lawyer turned techie, Alex was previously with Freshfields and Amazon. Fluent in French, Spanish and Legalese.

  • Fabrice Renucci

    VP Marketing

    Marketing executive. Ex-RingCentral. 12+ years in tech across VC, agency, top UK startups and US public companies.

  • Michael McDowell

    Michael McDowell

    Country Manager - Ireland

    Entrepreneur and co-founder of Raise Ventures (the only private tech accelerator in Belfast), Michael manages our operations in Northern Ireland and Republic of Ireland.

  • Nicholas Richards

    Nicholas Richards

    Head of Investor Partnerships

    Ex Deloitte and VC with 9+ years transaction experience.

  • Photo On 19 02 2019 At 10.29

    Jack Dunning

    Head of Customer Experience

    Jack is a business development and operations specialist, with experience in Blockchain and Cleantech.

  • James Skinner

    Technical Lead

    15 years of front- and back-end experience across diverse platforms and technologies along the full project life-cycle.

  • Trevor Stedman

    Technical Lead

  • Jonathan Prezman

    General Manager, R&D Credits

    Tech lawyer and ex-founder; Jonathan was previously at AOL, McAfee and France Telecom.

  • Alper Aytac

    Head of Design

    End-to-end product designer with 15 years of experience. Managed creative teams for startups and agencies including Publicis and FCB.

  • Z Hespelt

    Head of Data

    Data and business analyst Z ('Zee') is our Head of Data.

  • Florent Artaud

    Country Manager, France

    Lawyer by training and ex-founder. Previously created a startup with The Family, and chief legal officer and public affairs manager at La Ruche qui dit Oui!

  • Proudly backed

  • 5a53708935a8000001356a04 Logo Seedcamp
  • Kima Ventures Oxford Blue
  • Index Ventures Oxford Blue
  • The Family Oxford Blue
  • Awards and accolades

  • Bitmap

    Best New Entrant to the Angel Ecosystem

  • Marketing Week Logo

    Top 100 Disruptive Brands

  • Startup Grind 1

    Growth Startup of the Year

  • Bitmap

    Rising Stars Winner

  • Bitmap

    Best Legal Team for Early Stage Deals

  • Bitmap

    Best Fintech Startup

  • Growth Investor Awards

    Industry Game Changer

  • Shape
    Map Location

    SeedLegals HQ

    2nd Floor,
    Lincoln House 296-302
    High Holborn
    WC1V 7JH

    Get Directions

    Latest news

    We’ve helped over 35,000

    From food to FinTech and beyond, join thousands of startups who use SeedLegals to start, raise and grow faster.

    • Yoller
    • Logo
    • Pluto 2
    • The Family 2
    • Trim It
    • Oddbox Logo
    More customer stories
    • Louise Doherty

      The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.

      Louise Doherty

      Founder & CEO, Yoller

    • Qure

      SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!

      Alex Templeton

      Founder & CEO, Qured

    • Pluto

      One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.

      Alex Rainey

      Co-founder & CEO, Pluto

      Pluto 2
    • Thefamily

      How do I get all the businesses I invest in to use SeedLegals?

      Alexander Wyndham

      Angel Investor , The Family

      The Family 2
    • Darren Trimit

      It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.

      Darren Tenkorang

      Founder, TRIM-IT

      Trim It
    • Oddbox Founders

      There’s an opportunity to reach a specialist advisor via chat, phone and email to check in on anything. The SeedLegals team were extremely responsive – really amazing.

      Emilie Vanpoperinghe

      Co-Founder, OddBox

      Oddbox Logo
    • Yoller
    • Logo
    • Pluto 2
    • The Family 2
    • Trim It
    • Oddbox Logo

    Join the SeedLegals team

    See open positions

    Start your journey with us

    • Beulah
    • Brolly
    • Oddbox Transparent
    • Index Ventures
    • Seedcamp
    • Qured