How to find startup investors
How to find startup investors… one of the most common questions we get asked at SeedLegals. So, here’s the c...
Founder frustrations are high in August: You want to drive your business forward but with your customers, investors and team members off holidaying, things may not move as quickly as you’d like.
This can be even more frustrating when you’re fundraising, where closing a round in a timely fashion can sometimes be the difference between getting to the next stage or closing up shop.
In this article, we offer some strategies on how to beat the summer slump and close the deals you need to soar through summer, and beyond.
![Anthony Rose]()
Anthony RoseAccording to our data, there are three peaks in the fundraising calendar:
1. The run-up to Christmas is the most frantic, with both investors and founders wanting to get the paperwork done before the festive break.
2. The end of the tax year (April 5th), especially for SEIS and EIS deals. Investors are desperate to close deals that ensure their tax relief in the current year.
3. The run-up to the August holiday season. People go on holiday and if a deal isn’t done by the end of July, you’ll probably have to shift the close to September.
CEO & Co-founder,
Fundraising requires lining up your investors to agree to and sign your fundraising paperwork (e.g. Term Sheets, Investment Agreements and much more). Until they all agree, you can’t close your round. And if you’re raising a round from a number of angel investors, there’s a high chance that one or more will hold up your deal.
So, what’s a founder to do? By our reckoning, these are your four best options:
1. Receive a cash injection now, and do a funding round later
2. Close your round now with a smaller target, top-up later
3. Raise a Bootstrap Round if your investors are family or friends
4. Wait until September when you can ramp up your fundraising again
Let’s explore how you’d go about each of these strategies below.
1. Use a SeedFAST to get cash now
A full funding round requires a lot of work. You have to create an investment pack, justify your valuation, negotiate with multiple investors and more. So much more, in fact, that we’ve written a 21 step guide on completing your first funding round.
Perhaps your startup just needs a small amount of money to tide you over and you simply don’t have the time to put together a funding round. In that case, using a SeedFAST is the perfect solution. This method allows for one or more investors to put money into your business now, without the need for a full funding round.
SeedFAST is an SEIS/EIS friendly agreement, where you don’t set a valuation. Instead, your investors receive the shares when you close your next funding round. Investors are usually given a 10% to 20% discount on the next round’s share price, to compensate them for coming in earlier.
The beauty of SeedFAST is that you don’t have to wait for other investors to participate in the funding round. It allows you to take funds from individual investors as soon as they commit to your raise. So there’s no need to wait around for investors who are slower to commit to the deal. SeedFAST has become the most popular type of legal document amongst angel investors in the UK because it’s a simple two to three-page document that angel investors can easily understand and review without needing the help of a lawyer.
You can create and send out a SeedFAST on SeedLegals in less than 10 minutes and receive the money as soon as the investor has signed.
![Anthony Duke]()
Anthony DukeSeedFAST allows you to receive the money now and start using it immediately (unlike a traditional funding round when you sometimes have to wait to spend the money). This helps you drive up your valuation before the next funding round because you can start scaling right away. Your company equity will be worth more by the time you do your next funding round, so you don’t have to give as much of it away to raise what you need. You’ll also be in a better position to negotiate preferable terms with investors at your next funding round because you’re not panicking about runway.
Agile Investment Expert,
raise startup funding
Raise funding flexibily
Our SEIS/EIS friendly SeedFAST advanced subscription agreement lets you raise smaller amounts of capital ahead of a funding round.
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2. Do a smaller round ASAP, top up at your leisure
But what if you’ve already opened your round, have investors committed and are looking to close?
Whether to close a smaller amount now or wait for those final investor commitments to come in can often be a difficult decision for a founder, especially because those commitments might take much longer than expected.
If this is the case you might want to consider another agile funding option: Instant Investment. This allows you to accept new investments into your startup at any time, without the need for a new funding round. This means that instead of waiting to reach your full initial target, you can close the commitments that you have now, but with a provision that allows you to accept additional investment.
Before, it would have been a difficult decision to accept less money in the round than you thought you needed because you likely wouldn’t be able to accept any new investment without doing a new funding round.
Instant investment solves this problem because you can still accept new investments even after your round has closed. Instant Investment allows you to raise capital between rounds so that you can accept funding on a continuous basis if you like.
Want to better understand how Instant Investment and SeedFAST are changing the game? Read SeedLegals’ CEO Anthony Rose’s deep dive on Agile Fundraising.
3. Raise a bootstrap round
Traditionally, closing a deal with investors could take up to three months due to back-and-forth negotiations with your investors. Professional investors often have a series of terms they will regularly require to be part of the documentation, which can hold up the deal.
When accepting investment from friends, family and people you know, however, there usually won’t be many requirements, if at all. This is why a bootstrap round could be the perfect solution when you’re short on time.
Raising a bootstrap round on SeedLegals allows you to quickly and inexpensively accept a small amount of money (up to £100k) without negotiating on complex documentation that just isn’t needed at this stage in your business.
4. Do a full round after the summer
If cash flow isn’t necessarily an issue for the company, founders can take advantage of the downtime in both the sales and fundraising cycle to do their homework and get investment-ready.
You can use the extra time to perfect your pitch, make sure your company is in order and get press coverage before your round (Read: How to get press coverage on a startup budget). Check out the resources below to help you prepare.
Useful resources to help you raise
Here’s some resources to help you get ahead of the game. When everyone gets back from holiday, you’ll be ready to hit the ground running. Perhaps you can even make time to give yourself a well-earned break sometime in August, too.
- Startup pitch deck: free template with investor tips
- How to pitch to investors: insider tips to get funded
- Top 10 pitch questions investors ask (from actual investors)
- How to raise angel investment in 6 steps
Video: How to raise investment in the summer
Watch the webinar led by SeedLegals funding experts. 👇 We go into detail on effective strategies to optimise your fundraising during the summer, how to warm up investors for the end of the year, and ways to secure additional cash.
Need help to choose the right strategy?
You don’t have to figure it out all on your own – we have a team of funding experts ready to talk you through your options and help you strategise the best way forward based on your circumstances. Book a call with a funding expert below. We’d love to hear from you.
