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How to get press coverage on a startup budget

Published:  Apr 22, 2023
Anthony Rose
Anthony Rose

We talked to three experts in PR and journalism to uncover what makes content newsworthy, how to do media relations yourself and get PR for your product and company.

Watch the webinar recording to find out how to…

  • consider what PR your company needs and what resources you’ll need
  • decide what to do yourself vs. outsource
  • mentor your team to do more themselves
  • build relationships with journalists
  • understand which stories are newsworthy and which aren’t
  • invest in and measure PR as part of your overall marketing budget


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About the speakers

Anthony Rose, CEO and Founder of SeedLegals

Anthony is co-founder and CEO at SeedLegals, a legaltech platform that lets startups and investors complete the legals needed to build, grow and fund their business, at a fraction of the cost of using a law firm. More than one in four of all early-stage funding rounds in the UK are now done on SeedLegals.

Tom Lawrence, CEO and Founder of MVPR

For the last nine years, Tom has worked within the PR industry to raise the profile of pre-seed to post IPO startups globally – he’s led campaigns for companies like Microsoft, Playstation, Circ (acquired by Bird), Winnow, Polymateria, Babylon Health and Darktrace amongst others. Most recently he created Edelman’s offering for startups in Germany, helping a number of now high-profile companies raise their brand awareness internationally.

Fed up with the lack of data and transparency in the PR industry and after interacting with thousands of journalists, Tom founded MVPR in 2021 to help startups use software and automation to grow their brand presence, rather than relying on expensive external agencies. MVPR exists to help companies create deeper conversations with journalists – and help journalists find high quality content from inspirational companies.

Camille Oster, Director of Operations at MVPR

Camille has ten years’ experience in global corporate communications, public relations and operations in the technology, start-up and financial services industries. Most recently, she had a short sprint leading PR for metaverse and Web3 tech company Improbable and previously was leading Edelman’s startup offering in the UK. She devised media relations strategies across SaaS, fintech, healthtech, agritech for clients such as Lilium, Kraken, Exscientia, Connecterra, Wrisk, Elastic and more.

Prior to this, Camille was deputy head of the financial services and corporate communications team at mid-size PR agency Hume Brophy where she worked with large financial institutions and industry associations, and led press office operations for two of China’s fastest growing companies’ entry into the UK market – Mobike and A dual French-British citizen, Camille has experience working with English, North American, German, French and Spanish media.

Sally Wynter, Founder of PaperRound

Sally Wynter is a former ITV News journalist turned entrepreneur – who used her nose for ’newsworthiness’ to launch, scale and exit from her gin brand using only PR (spending £0 on marketing)

So far, she’s been successfully featured in The Times, Business Insider, Evening Standard, Metro, Yahoo, Daily Mail and The Sun – one of which resulted directly in two acquisition offers just months after launching her brand.

This year she launched PaperRound, a journalist-led PR training program for brands seeking the skills and insider knowledge to get featured in the press.

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