Finding the right angel investors can be one of the hardest parts of fundraising – but it doesn’t have to rely on endless cold outreach.

In this session, Rob Cossins, Founder of Scribe, shares how founders can use data, automation, and smarter outreach to connect with the right investors, improve response rates, and build momentum throughout their raise.

Many founders spend hours researching investors and sending generic outreach that never gets a reply. Without a structured process, fundraising quickly becomes time-consuming, inconsistent, and difficult to scale.

By combining high-quality investor data with personalised outreach and automation, founders can spend less time searching for investors and more time building meaningful conversations. The right process improves efficiency, increases response rates, and helps create momentum throughout your raise.

Read on for the key takeaways – or watch the webinar to hear the discussion in full.

Key takeaways

Personalisation beats volume

• Investors can spot a generic outreach email instantly.

• Tailoring your message to the investor’s interests, portfolio, or thesis dramatically improves your chances of getting a response.

• Quality conversations will always outperform mass outreach.

Automation should support relationships – not replace them

• Automating repetitive tasks saves founders valuable time during a raise.

• The most effective campaigns combine automation with genuine, personalised communication.

• Technology should help you scale outreach without losing authenticity.

Your outreach process should be measurable

• Tracking open rates, replies, and follow-ups helps identify what’s working and where to improve.

• Small changes to messaging or targeting can significantly increase engagement.

• A data-driven approach leads to better fundraising outcomes over time.

The right investors matter more than more investors

• A targeted list of relevant angels is more valuable than sending hundreds of emails to the wrong people.

• Focusing on investor fit leads to stronger conversations and better long-term relationships.

• Successful fundraising is about connecting with the right investors – not simply reaching the most investors.

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