AI is changing how businesses work – but for many founders, the biggest question is still where to start.

In this session, Gus Spathis, Founder and CEO of Xogito, joins Anthony Rose, Co-founder and CEO of SeedLegals, to demonstrate how non-technical founders can use Claude to automate everyday tasks, analyse data, create presentations, and generate reports – without writing a single line of code.

AI can feel overwhelming. With new tools launching every week, many founders aren’t sure what’s genuinely useful, how to get started, or whether they need technical skills to benefit.

By focusing on practical workflows instead of technical complexity, founders can start using AI immediately to save time, improve decision-making, and remove repetitive work from their day. Small changes in how you work can quickly compound into significant productivity gains.

Read on for the key takeaways – or watch the webinar to see Claude in action.

Key takeaways 

You don’t need to be technical to use AI effectively

• Modern AI tools are designed for everyday business users, not just developers.
• Clear prompts and good workflows matter far more than coding knowledge.
• Founders can start using AI immediately to improve everyday tasks.

AI is most valuable when it saves you time

• Claude can help create presentations, summarise reports, analyse spreadsheets, and organise information in minutes.
• Automating repetitive tasks gives founders more time to focus on strategic work.
• The biggest productivity gains often come from small, repeatable workflows.

Better prompts lead to better results

• The quality of AI outputs depends on the quality of the instructions you provide.
• Giving clear context, goals, and examples produces far more useful responses.
• Treat AI as a collaborator rather than a search engine.

Start small and build from there

• You don’t need to transform your business overnight.
• Identify repetitive tasks that consume time and experiment with AI first.
• Building confidence through small wins makes it easier to integrate AI across your business.