Morby wills young people to write their will… in under 15 minutes

Built on her background as a barrister and inspired by her own family’s painful experience, Sophia Maslin is on a mission to remove the stigma and stress from one of life’s most important documents. 

You might be someone who’s worried they’ll leave writing a will until it’s too late. For young people especially, the process has long felt outdated, expensive, and irrelevant. As a result, loved ones may have to navigate complicated rules and government decisions about their estate. 

But founder Sophia created the online estate planning platform, Morby. It’s designed to help users generate a legally valid will, backed by clear guidance, a modern design and even a subscription service that makes updates seamless as life circumstances change – all in under 15 minutes. Find out more in this interview with SeedLegals CEO and Co-Founder, Anthony Rose. 

Key takeaways

The problem with wills

• Most young people put off writing a will – 80% of 25 – 45 year olds either don’t have one or theirs is out of date.
• Traditional will-making can feel complicated as well as expensive, often leaving families unprepared when the unexpected happens.
• Without a will, estates fall under the government’s rules of intestacy, which may not reflect a person’s wishes.

Morby’s solution

• Morby is a fully online platform that makes writing a will quick, easy and affordable. Users can complete the process in under 15 minutes.
• Its modern, tongue-in-cheek branding is designed for younger demographics, removing the stigma and boredom associated with estate planning.
• For £10 a year, users can update their will anytime – ensuring life changes like marriage, divorce, or children are reflected and legally valid.

Traction and growth

• Morby launched recently and has already secured strong company partnerships and early customer adoption.
• The startup is currently raising a £500k pre-seed round via SeedFAST on SeedLegals, bringing in angel investors through warm introductions.
• Sophia and her team are focused on strategic investors who can add expertise and networks, not just capital, as they scale