Billions of pounds lost to short shelf lives – AddFresh doubles the date

Meet a company that could be one of the biggest breakouts of 2025, here to fight the food waste fiasco by saving billions of pounds’ worth of fresh fish, meat and produce. 

Co-founded by Norwegian entrepreneurs who made a breakthrough in preservation science, AddFresh has developed technology to double the shelf life of fresh food. Disrupting the ability of spoilage microbes to thrive, AddFresh can extend the life of strawberries by up to 17 days – and it’s even proved effective in preserving cod and salmon. 

Join SeedLegals CEO Anthony Rose as he chats with Jostein Svendsen, Chairman of AddFresh, about his mission to bring one of the first-ever commercial quantum biology products to market – backed by a pipeline worth hundreds of millions and conversations with some of the world’s largest food manufacturers.

Key takeaways

The growing problem with global food waste

• Short shelf lives mean vast amounts of fresh food are wasted every year before reaching consumers.
• This waste represents both a financial loss and a sustainability crisis, with food production being one of the largest contributors to greenhouse gas emissions.
• Founders and innovators are looking for scalable solutions that can make supply chains more efficient and reduce waste from farm to table.

AddFresh’s quantum biology breakthrough

• AddFresh is using cutting-edge freshness technology to understand how cells and bacteria communicate.
• Their technology can literally double the shelf life of fresh produce, berries, fish and meat.
• The company is working closely with food manufacturers to bring this breakthrough to market, potentially becoming the first commercial quantum biology company worldwide.

Traction and growth

• AddFresh already has a pipeline worth several hundred million pounds and is in conversations with some of the largest food manufacturers in the world.
• The company expects to become one of the biggest breakout ventures of 2025-2026 once products are launched commercially.
• Backed by seasoned entrepreneur Jostein Svendsen, AddFresh is preparing to raise investment and scale its reach globally.