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Holme & Hadfield Founders
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SeedLegals secures EIS Advance Assurance for US company Holme & Hadfield

Published:  Sep 20, 2024
Kirsty Macsween
Kirsty MacSween

Holme & Hadfield creates display-worthy cases for luxury accessories. Realising that the market was filled with uninspired, flimsy designs, founders Ian Holme and Phil Hadfield set out to innovate with premium products that showcase treasured items like watches and coins as meaningful works of art.

UK-based Ian and Phil positioned themselves strategically in the US for easier access to the largest market for their products. The decision to incorporate stateside has been key to the rapid growth of their business, allowing them to tap into passionate communities of collectors, build strong connections and nurture a loyal fanbase. This dedicated following became the foundation for Holme & Hadfield’s crowd raise.

Not wanting to leave out investors back home, Holme & Hadfield sought EIS Advance Assurance to make sure their UK backers received tax relief for their investment.

SeedLegals helped Holme & Hadfield…

✅satisfy HMRC’s requirements for foreign companies
🗽successfully navigate two fundraising regulatory environments
💰save money and stress by working on a fixed fee basis
🧑‍🤝‍🧑expand their pool of potential investors

We caught up with Ian to chat transatlantic fundraising, untangling HMRC requirements for EIS and the joys of paying a fixed fee for complex consultancy services.

Work with the SEIS/EIS experts to satisfy all HMRC requirements

Ian Holme Founder Holme & Hadfield

SeedLegals are the leaders in the EIS/SEIS space for a reason. They have extensive technical knowledge and went above and beyond to get our application over the line.

I had never dealt with EIS applications before and quickly realised how complex the process is. It definitely pays to have the right advisor on board. SeedLegals guided us through the intricate legislation, helping us navigate a complicated and non-standard case to successfully secure EIS approval. SeedLegals brought invaluable technical knowledge and experience to the table.

Ian Holme

Co-founder,

Holme & Hadfield

    Even Ian – who was a tax consultant himself in his previous life – was relieved to get help from EIS specialists. It’s one thing to understand the legislation, but knowing how to interpret it and effectively navigate HMRC’s process requires specific expertise.

    SeedLegals’ practical experience with EIS applications made all the difference in successfully addressing HMRC’s requirements, including providing the needed evidence for the permanent establishment test.

    Juggle the complexities of raising in both the US and the UK

    The complexity of the EIS application didn’t end with the need to prove a UK base. Holme & Hadfield had the extra challenge of satisfying both HMRC and the SEC.

    Ian Holme Founder Holme & Hadfield

    Raising in the US under SEC regulations, through a platform like Republic, introduced complications due to the differences in how equity is structured compared to the UK.

    The challenge lay in ensuring the US crowd SAFE model aligned with UK requirements, so UK EIS investors could still secure ordinary share capital. Balancing the needs of Republic, the SEC, US lawyers, HMRC and all stakeholders was no small feat. SeedLegals played a key role in helping us navigate this process and ultimately satisfy HMRC’s requirements.

    Ian Holme

    Co-founder,

    Holme & Hadfield

      Raising via SAFE (Simple Agreement for Future Equity) is standard practice in the US, but its terms can invalidate EIS eligibility in the UK.

      SeedLegals successfully made the case to HMRC that the investment was structured to comply with both SEC regulations and HMRC requirements, making sure we safeguarded EIS eligibility for the UK investors in the round.

      Holme & Hadfield Watch Display
      Holme & Hadfield know a watch isn't just something you use to tell the time. There's a story behind every collection.

      Save significant money and stress by working on a fixed fee basis

      Ian Holme Founder Holme & Hadfield

      I much preferred working on a fixed fee basis rather than hourly because I always knew exactly what I was getting. I could work with the SeedLegals team with confidence that I wasn’t racking up huge bills. I really appreciate the transparency around the fee structure, as well as the responsiveness, knowledge and experience of the team.

      Ian Holme

      Co-founder,

      Holme & Hadfield

        We don’t believe in billing by the hour. Our team of experts is on hand to help from the beginning to the end of your SEIS or EIS application – no extra charges, no hidden fees.

        Expand your pool of potential investors through EIS Advance Assurance

        Ian Holme Founder Holme & Hadfield

        Holme & Hadfield is now a much more appealing investment for UK investors given the tax relief available. Having the EIS Advance Assurance in place means we can look to bring in more UK-based investors or open up conversations with existing UK investors again to see if they want to increase their investment.

        Ian Holme

        Co-founder,

        Holme & Hadfield

          The time, care and passion Holme & Hadfield have poured into community-building have resulted in a stellar raise of $800,000 so far through crowdfunding. They plan to re-invest this cash into creating new products, opening new markets and exploring new retail platforms.

          Need help with SEIS/EIS or your raise?

          Through fast and affordable access to top-quality legal documents and unlimited legal support, we make it simple to get SEIS/EIS Advance Assurance and all funding deal legals done.

          We’ve helped startups close an incredible £2B+ in investment deals. Want some support for your raise? Book a demo to find out how we can help you too.


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