EIS explained: the UK startup’s guide to the Enterprise Investment Scheme

The Enterprise Investment Scheme (EIS) is a government initiative that rewards private investors for taking a risk by investing in early-stage UK businesses.

The rewards come in the form of generous tax breaks for EIS investors. These tax reliefs are so attractive to investors that EIS, along with its sister scheme SEIS, now effectively fuels the UK’s startup system. As many as two-thirds of UK angel investors only consider SEIS/EIS-eligible companies.

So if you’re a medium-sized startup planning to raise a funding round, it’s essential to check whether you qualify for EIS. And to help you navigate your way around the scheme, we’ve put together this guide to cover:

• What is EIS? An introduction
• Tax relief benefits for EIS investors
• EIS rules for investors
• EIS rules for companies
• EIS rules for spending investment
• How to apply for EIS Advance Assurance
• How to complete EIS Compliance
• How to raise funding flexibly – and stay EIS-compliant
• Talk to the EIS experts

What is EIS? An introduction

The UK government introduced the Enterprise Investment Scheme (EIS) in 1994. EIS is a tax initiative that incentivises private investors to support UK innovation and stimulate the growth of the economy. EIS provides tax relief for investors who invest in young, medium-sized and high-risk companies.

The scheme has been hugely successful, with over £20 billion raised in total by almost 40,000 companies since its introduction (gov.uk).

There are certain rules companies must meet to qualify for EIS investment, and restrictions on the amount and type of investment.

In 2018, even more generous terms and a relaxation of some rules were introduced for Knowledge Intensive Companies.

Tax relief benefits for EIS investors

Here’s why EIS is the holy grail for medium-sized companies looking for funding: your investors get generous tax breaks as a reward for risking their capital in a less established business.

EIS investors receive the following benefits:

• A 30% Income Tax break against the amount invested
• No Capital Gains Tax (CGT) is owed on profit arising from the sale of the shares, as long as they are held for at least 3 years before sale
• Investors can defer payment of CGT owed on the sale of other assets by investing through EIS
• No Inheritance Tax is payable provided the EIS shares have been held for at least 2 years
• If the EIS shares are sold at a loss, this loss can be offset against any Income Tax in that year or the previous year

EIS rules for investors

To take advantage of EIS, the investor must be a UK taxpayer. An individual can invest up to £1 million per tax year under the scheme. At the time of investment, they cannot be an employee of the company. In most cases an investor can become a director of the company after the shares have been issued. Usually this position will have to be unpaid to qualify for EIS tax relief. For more information, see our article on SEIS/EIS rules for investor directors.

An EIS investor cannot hold more than 30% of the company’s overall shares, and normally they would be disqualified from holding a liquidation preference. However, because A Ordinary Shares provide a loophole here, the investor might ask you to issue these to give him or her priority. You can find more about how to give EIS investors liquidation preference in this article on SEIS/EIS tax relief facts.

EIS rules for companies

Here’s how EIS works: If your company qualifies, you can raise up to £12 million total in EIS funding – capped at £5 million in any 12-month period.

Be aware though that the top limit of £12 million also includes funds raised through SEIS and other venture capital schemes, social investment tax relief, and some kinds of state aid.

EIS is designed for medium-sized businesses. To qualify for the scheme, your company must:

• Be established in the UK
• Have under 250 employees
• Have under £15 million in gross assets
• Have started trading less than 7 years ago (unless you qualify as a Knowledge Intensive Company)
• Not be listed on a stock exchange
• Not be owned or controlled by another company

The EIS rules state that your company can only have been trading for less than seven years to qualify for EIS. Actually, that restriction only applies to the first time you raise funds through EIS.

So long as you raise some EIS funds during that period, you can then carry on indefinitely until you hit the £12 million limit. This loophole is called Condition A: for more information, see What to do if you have been trading for longer than seven years.

Additionally, if you’re over the time limit for EIS you can ‘reset the clock’ by introducing a new business activity that counts as a ‘pivot of trade’. This is called Condition B.

Excluded trades

To qualify for EIS, your company must not fall into the category of one of HMRC’s excluded trades. These include:

• banking, insurance, or money-lending
• property development
• dealing in land or commodities
• legal or accountancy services
• generating or exporting electricity
• see the full list here

The good news is that you’re only disqualified from seeking EIS funding if a ‘substantial’ proportion (20%+) of your trading activities falls into one of the excluded categories. Also, if your company provides support to one of the excluded trades (for example, you’ve developed some software that will support online banking) without being directly engaged in it, then you could still be eligible for EIS.

Gross assets test

Your company needs to have less than £15 million in gross assets at the time of your funding round. You’ll need to calculate the total value of the company’s assets just before the EIS shares are issued.

Your assets include:

• Fixed tangible assets – machinery, office equipment etc
• Current assets – cash or another asset that can be converted into cash that same financial year
• Intangible assets – intellectual property, but only when acquired by the company. Patents and trademarks on work developed by your company aren’t included

Crucially, the EIS funds themselves (if they’re paid just before the shares are issued) don’t count towards your current assets. But funds from a standard, non-EIS investor would count towards your £15 million assets limit. That means you should ask standard investors to wait until the EIS shares are issued before sending in their money – otherwise you could find yourself in a tricky situation with HMRC.

UK-established companies

Your company also needs to pass the UK Permanent Establishment Test. A non-UK-owned company can take part in EIS as long as it has a ‘permanent establishment’ in the UK. This means that the company has either:

• A fixed place of business in the UK

or:

• A UK-based agent who acts on behalf of the company

The ‘permanent establishment’ in the UK must be maintained for 3 years from the start of trading or from the date the EIS shares are issued.

Holding and subsidiary companies

To be compliant with EIS eligibility criteria, an investment must be in the holding company rather than a subsidiary. Subsidiary companies don’t qualify for EIS investment.

You can find more guidance on this complicated topic here: I have a holding company and a subsidiary – what to do about SEIS/EIS?

To summarise, if you’re running a multi-tier company, you must raise investment in the holding company for your investors to successfully access the Enterprise Investment Scheme.

Risk to Capital condition

The Risk to Capital Condition is a test that HMRC introduced in 2018. HMRC is intentionally vague about how to pass this test and judges each company on a case by case basis. However, you’ll need to provide evidence that:

• Your company’s objective is to grow over the long term and this growth will be a direct result of the EIS investment
• By investing in your company, investors will be putting their capital at ‘significant’ risk
• To demonstrate that your company meets the Risk to Capital condition, include a SWOT analysis in your pitch deck.

Remember that to qualify for EIS, you need HMRC to focus on the opposite of what you want investors to focus on. While investors want to see all the reasons your company is going to succeed, HMRC wants to see all the risks inherent in your business.

We recommend building two pitch decks: one for investors and one for your EIS application.

Knowledge Intensive Companies (KICs)

If you can demonstrate that your company fulfils HMRC’s criteria for a Knowledge Intensive Company, then you’ll be eligible for extra benefits under EIS. It’s definitely worth checking, as we find a lot of companies don’t realise that their business activities count as ‘Knowledge Intensive’.

You could qualify as a KIC if:

• You’re creating or using IP to create products that you intend to become the company’s main business within the next 10 years
• At least 20% of your full-time employees have a higher education qualification and their work for you is in the same academic field
• A sufficient proportion of your operating costs include expenditure on research, development, or innovation, and this expenditure is within a certain timeframe in relation to the EIS investment

Extra advantages for KICs under EIS include:

• You can raise up to £20 million in total and up to £10 million per year
• There is a 10-year fundraising window
• You can have up to 500 full-time employees
• Investors can claim tax relief on up to £2 million, as long as at least £1 million is invested in KICs

EIS rules for spending investment

There are also conditions attached to how you spend the investment you raise under EIS. EIS is designed to make it easier to raise funds that help smaller businesses grow and develop – that means you shouldn’t join the scheme expecting to close after completing a project or a series of projects.

The money you raise with each new issue of EIS shares must:

• Be used to grow or develop your business
• Present an actual risk of loss of capital for the investor
• Not be used to buy all/part of another business
• Be spent within 2 years of the investment or the date you started trading (if later)

How to apply for EIS Advance Assurance

If you’re planning to raise funds for your startup under EIS, your first step should be getting EIS Advance Assurance. Advance Assurance is official confirmation from HMRC that investment in your company is likely to qualify for EIS tax relief – as long as nothing changes in the company and the information you give HMRC is consistent with the information you give investors.

As a general rule, you should apply for Advance Assurance at least one to two months before you start going out to investors. This gives HMRC time to approve your application.

EIS Advance Assurance is so important because many investors won’t seriously consider investing in companies without seeing proof that they qualify for EIS.

Where this potentially becomes tricky is that to apply for EIS Advance Approval you have to include the details of one investor on your application, along with the amount they intend to invest. This is to prevent speculative applications from companies who are nowhere near taking investment. At the Advance Assurance stage, these investors only have to give a very soft commitment, and they don’t have to actually invest in your raise.

Here’s what you’ll need to do to complete your AA application:

• Check that you qualify for EIS
• Find your company’s UTR number
• Fill out the HMRC Advance Assurance Application Form – VCSAA v1.2
• Gather your supporting documents
• Submit the application to HMRC

On SeedLegals, we complete more SEIS/EIS advance approvals than anyone else in the UK. This expertise is reflected in our 98% approval rating – the industry average is only 62%. When you do your EIS Advance Assurance application with us, you can be confident we’ll give you all the guidance you need.

Your company’s UTR number

When you registered with Companies House, you should have been automatically sent a 10 digit UTR number. You’ll need this to identify your company on the AA application form.

If you can’t find your UTR number, you’ll need to request one online. It usually takes about a week for HMRC to send it over.

Filling out the AA application form

You can fill out the AA application form online on SeedLegals. We make the application process fast and easy, and our team is on hand to guide you through every stage.

Here’s what you’ll need to complete the form:

• A 3-year business plan and financial forecast. Essentially, this is a summary of your company’s business activities, financial information, and growth plan. We recommend that you do this as a slide deck, so it’s easier and faster for HMRC to review
• The date your company started trading
• The name and address of at least one investor, and the amount that investor intends to invest. This condition is designed to deter speculative applications, but the investor is not committed after you’ve submitted the form
• A response to the Risk to Capital condition. A SWOT analysis included in your business plan can fulfil this condition. Make sure to emphasise the weaknesses and threats to the business (not so much the strengths and opportunities)
• Details of any other venture capital schemes under which you’ve received investment in the past (like SEIS). In most cases, your share register will show these previous investments

Writing a cover letter

We recommend including a cover letter with your application. It provides a quick, easily accessible overview of your company, and should include information about current and upcoming funding rounds, details about investors, and a summary of the company’s finances.

If you’re submitting your application through SeedLegals, we’ll use the information you’ve included in your application form to create a cover letter for you.

Supporting documents

Along with your cover letter, you’ll need to submit copies of other supporting documents. These will vary depending on your company and the proof required to demonstrate your compliance with the EIS guidelines. However, documents you definitely need to include are:

• A 3-year business plan or pitch deck
• Financial forecast (you can include this in your deck)
• Details about previous investments or grants
• Latest bank statements or accounts
• An up-to-date copy of the memorandum and articles of association

When you apply through SeedLegals, our expert team will review all your supporting documents and check everything is in place before you submit the application.

Submitting the EIS Advance Assurance application

In 2019, HMRC introduced a new AA Checklist to fill in and submit with your application. This is designed to ensure you’ve included all the information they’re looking for and save time chasing up missing documents. When you apply via SeedLegals, we’ll automatically fill out the checklist for you, based on the details you’ve provided.

Then all that’s left to do is to submit your application to HMRC at enterprise.centre@hmrc.gov.uk, with all your supporting documents attached.

Currently, HMRC takes 2-4 weeks on average to process applications. However, with applications completed through SeedLegals we’re typically seeing a quicker time of 2–3 weeks.

How to complete EIS Compliance after your investment round

After you’ve received the investment and issued your EIS shares, you need to complete a compliance statement (EIS1) and send it to HMRC. After this is approved, you can issue your investors the EIS certificates they need to claim their tax relief.

Follow this link for a detailed breakdown of how to complete your EIS Compliance on SeedLegals.

You can only submit your EIS Compliance after you have been trading for a minimum of 4 months.

How to raise funding flexibly – and stay EIS-compliant

In the build-up to a funding round, you might find that your company needs a small cash boost to tide it over. The good news is that there’s a way to do this and remain EIS-compliant: our SeedFAST agreement.

The SeedFAST works in a similar way to a Convertible Note, where an investor agrees to loan funds now in the expectation of being repaid at an agreed milestone. However, as the Note is classed as debt it isn’t compliant with EIS, because the investor is guaranteed to get his or her money back and EIS requires the investment to be at risk.

In contrast, the SeedFAST doesn’t count as debt, as long as you convert the funds to equity within 6 months of receiving them. The investor can then claim their EIS tax relief in that same tax year.

Talk to the funding experts

The Enterprise Investment Scheme is a fantastic opportunity for startups to get the funding they need to grow. And qualifying for EIS doesn’t have to be lengthy or expensive. You just need to:

• Check you fulfil HMRC’s EIS eligibility criteria
• Apply for Advance Assurance in good time, before approaching investors
• Remember that it’s quick and easy to apply for AA online with SeedLegals

To find out how we can help you sort all the legals you need to raise capital, book a call with a funding specialist.