Turn your brand into an investor magnet

A great product isn’t enough to win investment. Investors are drawn to startups they believe in – founders with purpose, clarity, and a brand that stands out from the noise. Without that emotional connection, even the most promising ideas can be overlooked.

In this webinar, Anthony Rose (SeedLegals) and Ged Equi, branding expert and creative behind campaigns for FIFA, Oxfam, and AstraZeneca, share how founders can build a brand that captures both hearts and investment. They unpack how branding influences trust, credibility, and the confidence investors need to back your vision.

From visual storytelling and brand purpose to personal authenticity, this session explores how to make your startup unforgettable and how your brand can be your most powerful fundraising tool.

Key takeaways

Branding builds belief

• Investors don’t just buy businesses – they buy stories and conviction.
• A strong brand communicates confidence, purpose, and credibility.
  
• Branding creates the emotional connection that makes investors care.

Design for distinction

• Great design isn’t about looking good – it’s about standing out.
  
• Reflect your startup’s personality in your pitch deck and visuals.
  
• Avoid cookie-cutter branding; distinctiveness is your secret weapon.

Lead with purpose and authenticity

• Your purpose doesn’t need to be world-changing, it needs to be true.
  
• Real stories build real belief. Authenticity drives investor trust.
  
• Align your brand voice, visuals, and values across every channel.

Your brand is your first pitch

• Your LinkedIn, tone, and design all shape investor perception.
  
• Think like your customer, simplify your message, show your value.
• Be both brand-ready and investor-ready. The best founders are both.