How Hunch is reinventing job hunting with AI

Landing a good job often comes down to who you know. For many young people, insider career advice is a ‘family secret’ they simply don’t have access to.

That’s where Hunch comes in. Founded by exited entrepreneur Sally Wynter, Hunch is an AI-powered platform built for Gen Z job seekers. It delivers personalised job matches, tailored CVs and on-demand career coaching, helping graduates cut through the noise of a hyper-competitive job market.

In this interview with Anthony Rose, Sally shares her journey from building and exiting a CBD gin brand at 25 to launching Hunch. Expect insights on the challenges graduates face, how AI can level the playing field, and why democratising career advice could transform social mobility.

Key takeaways

Why Hunch exists

• Access to good career advice has long been a ‘family secret’ Many graduates don’t have the right guidance.
• According to Hunch’s research, 75% of people are unhappy within their careers, so the system clearly isn’t working.
• Hunch was built to level the playing field and democratise career advice.

How Hunch works

• Delivers 20 personalised job matches per day, tailored to each user.
• AI-powered CV tailoring and coaching boost interview success rates by up to 300% according to Hunch.
• Helps job seekers apply smarter, not harder, avoiding the burnout from hundreds of applications.

Sally’s founder journey

• Sally exited her first company, a CBD gin brand, for seven figures at just 25.
• Coming from a background without role models or access to career advice, she’s passionate about social mobility.
• Hunch combines her entrepreneurial experience with a mission to make job seeking fairer.

The bigger picture

• Gen Z faces a hyper-competitive job market, with 140+ applicants per role.
• Hunch is pre-revenue B2C now, with plans for B2B partnerships to connect employers with top graduate talent.
• By supporting both job seekers and employers, Hunch aims to change hiring outcomes for an entire generation.