Fundraising isn’t just about reaching investors – it’s about creating demand.

In this session, Anthony Rose, CEO of SeedLegals, joins Rob Cossins from Scribe to explore how founders can build momentum in their round using Boost. From increasing visibility to attracting inbound investor interest, they break down how to turn attention into committed capital, faster.

Many founders rely heavily on outbound fundraising, such as sending cold messages and chasing conversations. As a result, they struggle  to build momentum early, and without visible traction, it’s harder to create urgency or give investors confidence to commit.

By increasing visibility and generating inbound interest, founders can shift from chasing investors to attracting them. Tools like Boost help create early momentum, strengthen social proof and make it easier to move conversations forward and close rounds faster.

Key takeaways 

Investor demand is what speeds up a round

• Investors are more likely to commit when they see momentum and interest from others.
• Early traction in your round reduces perceived risk and increases urgency.
• Building visible demand is often the difference between a slow raise and a fast one.

Boost helps you get in front of the right investors

• Boost increases your round’s visibility to active investors already looking for opportunities.
• It expands your reach beyond your immediate network without relying on cold outreach.
• More visibility leads to more inbound conversations – and better chances of closing.

Learn more about Boost

Inbound interest changes the fundraising dynamic

• Instead of chasing investors, founders can attract interest directly.
• Inbound investors are typically warmer and more engaged.
• This allows founders to focus on progressing conversations rather than starting them.

Momentum comes from speed and structure

• Responding quickly to interest helps maintain momentum and build confidence.
• Having your deck, data room and answers ready improves conversion.
• The fastest raises combine visibility with strong execution.