Creating a doctor in your pocket with Norvana

The healthcare system is stretched. Too few doctors, long wait times and patients stuck in queues instead of getting help.

That’s why serial tech founder Jostein Svendsen started Norvana, a smart health app powered by AI. It connects with your wearables to give you instant, personalised health advice, helping you take action before problems start. Think of it as your very own health assistant, right in your pocket. And soon, it could automate up to 80% of everyday care.

SeedLegals Co-Founder and CEO Anthony Rose caught up with Jostein to find out why Norvana is starting with weight loss, how the tech works, and what’s next as they line up launch partners across the UK, US and Malta.

Key takeaways

The problem with traditional healthcare 

• Healthcare systems worldwide are under strain, with too few professionals and growing patient backlogs.
• Tech adoption in health is years behind sectors like FinTech – leaving massive opportunity for automation.
• Everyday health issues like sleep, stress, diet and weight aren’t being proactively managed with personalised support.

Norvana’s AI-powered solution 

• Norvana acts as a personal wellness assistant, using AI to deliver nutrition advice, exercise coaching, mental health check-ins and more.
• It combines data from wearables, health records and specialist AI (including vision-based models for fitness and food).
• The goal: let doctors focus on the hard stuff and let AI handle the rest.

Traction and growth

• Norvana is in the pre-launch stage with confirmed UK partners ready to roll it out to 70,000+ private patients.
• A US launch partner is also lined up, with access to 250,000 users – starting with a weight loss programme powered by AI and GLP-1 medications.
• Governments like Malta are already eyeing clinical trials,with potential to roll it out nationwide if successful.