The 5 investor personality types — and how to pitch them
From spreadsheet scrutinisers to hobbyists, as a founder you’ll encounter different types of investors - here's how to p...
Martlet
Martlet is a corporate angel investment group that invests between £10k and £100k. The fund provides patient capital, as well as general support and access to its network of connections.
https://www.martlet-angel.com/
Cambridge Angels
A consortium of successful entrepreneurs reinvesting into the next generation.
Cambridge Capital Group
Cambridge Capital Group is a leading angel group of over 80 investors and private venture funds investing in hi-tech businesses and backing technology start-ups in the region since 2001.
http://www.cambridgecapitalgroup.co.uk/
SyndicateRoom
The fund operates an online equity crowdfunding platform, through which investors can provide growth funding to pitches of their choice, typically raising £400k to £5m.
https://www.syndicateroom.com/
Parkwalk UK Tech Fund
Parkwalk is one of the UK’s most active Seed investors, investing in innovative UK growth companies across various stages of their development.
http://parkwalkadvisors.com/pw_funds/
The University of Cambridge Enterprise Fund
Typically invests between £50k and £500k in tech and scientific discoveries at the Cambridge University.
http://parkwalkadvisors.com/pw_ucef/
Entrepreneur First
The accelerator provides each team with £10k investment, as well as capital for accommodation during the programme. In just less than 50% of cases, it will then fund each company with an additional £80k.
Finance Wales
Invests between £1k and £2m. The fund can invest up to £5m in total per company.
http://www.financewales.co.uk/
Hambro Perks
Hambro Perks participate in deals of an average fundraising size of £1.6m. The stake taken by investors in these deals averaged 24.0% at a £3.65m pre-money valuation*.
IQ Capital
Typically invests between £1m and £3m, with a maximum of £5m. The fund has £75m of funds under management. The fund is sector agnostic, but generally looks for products or services that aim to improve lifestyle.
Aviva Ventures
The fund was established in 2015 with the intention of investing around £20m per year over 5 years.
Cambridge Innovation Capital
Cambridge Innovation Capital (CIC) has participated in 26 fundraisings totalling £233m with an average fundraising size of £8.97m*.
http://www.cambridgeinnovationcapital.com/
Midven
A venture capital firm based in Birmingham, working with entrepreneurs across the UK. Typically invests between £25k and £500k at seed and venture stage.
Amadeus Capital
Typically invests $1m and $20m in technology companies, across Communications and networking, Hardware and software, Media, E-commerce, Medtech and Cleantech.
https://www.amadeuscapital.com/
Did you know?
8 out of 10 UK angel investments are made under SEIS/EIS. You can find out if you qualify to raise under SEIS/EIS, and apply for SEIS/EIS Advance Assurance from HMRC on SeedLegals.
* Starred statistics kindly provided by Beauhurst.
