Startups made easy. Sorted.

Insider insights on getting funded

Tips from investors for fundraising founders

Get investment-ready with insider insights from active VCs and angels. Download this free ebook to learn how to sidestep common pitch pitfalls and make a stellar first impression when it counts.

Tips From Investors Ebook Cover

The insider guide to UK startup fundraising

We’ve gone straight to the source, the minds behind the money, to ask what really catches an investor’s eye, the green flags that make them lean in, and the red flags that send them running.

In this guide, you’ll find insights from a diverse panel of active UK investors – from experienced angels to top-tier VCs – on what it takes to get them to an enthusiastic yes on an early-stage deal.

Meet our investor panel
Eamon Tuhami

Eamon Tuhami

Business builder, entrepreneur, mentor, angel, advisor at Hwyl

Eva D

Eva Dobrzanska

Startup fundraising consultant, author of Fundraising Playbooks, and former investment manager at a VC fund

Jonny Clark

Jonny Clark

Angel investor, organiser of Liverpool Slush’d, SeedLegals Angel of the Year 2024

Katie Ramsey

Katie Ramsey

Fintech and AI investor, founder of The Power Collective, SeedLegals Angel of the Year 2024 finalist

Yana

Yana Abramova

Founder and General Partner at Pretiosum Ventures, a seed fund investing in the Future of Businesses

Ed Stevenson, Sfc Capital

Edward Stevenson

Investment Executive at SFC Capital, SeedLegals SEIS Fund of the Year 2024

Marc Cohen

Marc Cohen

AI operator turned successful venture investor at unbundled vc

Download to learn

How to find and attract investors

What makes a founding team investable

Green and red flags in your pitch deck and business plan

How to approach valuation negotiations

Exit strategy: to plan or not to plan?

The common due diligence pitfalls

How to manage post-investment communication

Tips from Investors Ebook Illustration

Talk to the funding experts

With 1 in 6 of all early-stage funding deals closing on SeedLegals, we know what it takes to win investors. For unlimited expert support to secure SEIS/EIS Advance Assurance and to create and negotiate all your investment documents, speak to one of our funding strategists.


You’re in safe hands

Our team of legal and funding experts have helped thousands of entrepreneurs raise money and grow their businesses.

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We’ve helped over 60,000
companies

From food to FinTech and beyond, join thousands of startups who use SeedLegals to start, raise and grow faster.

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More customer stories
  • Louise Doherty
    Quotes

    The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.


    Louise Doherty

    Founder & CEO, Yoller

    Yoller
  • Qure
    Quotes

    SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!


    Alex Templeton

    Founder & CEO, Qured

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  • Pluto
    Quotes

    One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.


    Alex Rainey

    Co-founder & CEO, Pluto

    Pluto 2
  • Thefamily
    Quotes

    How do I get all the businesses I invest in to use SeedLegals?


    Alexander Wyndham

    Angel Investor , The Family

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  • Darren Trimit
    Quotes

    It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.


    Darren Tenkorang

    Founder, TRIM-IT

    Trim It
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    There’s an opportunity to reach a specialist advisor via chat, phone and email to check in on anything. The SeedLegals team were extremely responsive – really amazing.


    Emilie Vanpoperinghe

    Co-Founder, OddBox

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  • Pluto 2
  • The Family 2
  • Trim It
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Start your journey with us

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  • Seedcamp
  • Qured