Should you do the Delaware flip?
Thinking about taking your UK startup to the US? Learn when a Delaware Flip makes sense, how to approach US investors, and what steps to take.
About us
SeedLegals is the UK market standard for companies raising investment, incentivising teams with share options, applying for SEIS/EIS, and managing their cap table. With 1 in 3 early-stage funding rounds closed on SeedLegals, and more cap tables and EMI option schemes set up and managed on SeedLegals than on any other platform in the UK, we're proud that we've transformed the way companies start, grow and scale.
50,000+
companies on SeedLegals
UK #1
for funding rounds, cap tables & share option schemes
£1.3B
raised on SeedLegals
Our story
SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.
Fast forward six months and SeedLegals launched in 2016 as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round.
We now close more funding rounds in the UK than anyone else. We operate in the UK, Ireland, France, Singapore and Hong Kong, and employ around 150 brilliant people.
Executive Team
Anthony Rose
Founder & CEO
Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.
Laurent Laffy
Founder & Executive Chairman
Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.
Anthony Drogon
Founder & CTO
Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.
Julien Seligmann
CCO & Head of International
Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.
Alyson Read
Chief Commercial Officer
Experienced sales leader with 6+ years in building and scaling sales teams. Passionate about creating high performing teams with strong culture.
Management Team
Vanessa Kirby
Head of Product Design & UX
Seasoned leader of international UX & service design teams; passionate advocate of insight-driven UCD.
Marc Lowman
Head of Finance
Experienced finance leader and Chartered Accountant with blue chip and startup experience. Marc qualified with EY before spending seven years at Thomson Reuters in his last role as Director of Finance.
Michelle Keelin
Head of HR
Experienced HR Generalist, with over 20 years experience and a passion for putting the Human back in HR.
Matthew Terry
Head of Customer Experience
With his background in law and legal education, Matt is exactly the man startups need to sort out (and explain) their legals.
Kerstin Reichert
Head of Marketing
Kerstin is an experienced digital marketeer, with a stellar track record across agency and in-house roles in multiple countries. She loves the internet, digital marketing and helping businesses grow.
Abbie Main
Head of Sales
Abbie has helped over 1,000 founders raise investment across the full fundraising spectrum, from family and friends rounds to institutional Series A rounds.
Mo Saed
Head of Investor Sales
Mo is passionate about leading sales teams and fostering a purpose-driven culture. After successfully scaling and developing our new business team, he transitioned to our investor arm.
Tom Lightbody
Customer Experience Manager (Growth)
Bringing law, tech and data together, Law and Economics graduate Tom manages our Growth team.
Alda Daci
Customer Experience Manager (Funding)
Alda is a law graduate with experience at UNHCR's Legal Protection team and private accounting practice where she completed the F1-F4 Fundamental ACCA qualification exams, now using her combined expertise to support founders in successful fundraising.
Country Managers
Florent Artaud
Country Manager, France
Lawyer by training and ex-founder. Previously created a startup with The Family, and chief legal officer and public affairs manager at La Ruche qui dit Oui!
Michael McDowell
Country Manager, Ireland
Entrepreneur and co-founder of Raise Ventures, the only private tech accelerator in Belfast.
Proudly backed by
Awards and accolades
Best Legal Team for Early Stage Deals Finalist
2024
Best EIS/SEIS Advocate
2024
Best EIS/SEIS Legal or Regulatory Advisor Finalist
2024
Best EIS/SEIS Legal or Regulatory Advisor
2022
Spirit of EIS Winner
2022
Best Legal Team for Early Stage Deals Finalist
2022
Best Legal Team for Early Stage Deals
2019
Growth Startup of the Year
2019
Industry Game Changer
2019
Rising Stars Winner
2019
Best New Entrant to the Angel Ecosystem
2018
Top 100 Disruptive Brands
2017
Best Fintech Startup
2017
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More customer stories
![Louise Doherty]()
The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.
Louise Doherty
Founder & CEO, Yoller
![Qure]()
SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!
Alex Templeton
Founder & CEO, Qured
![Pluto]()
One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.
Alex Rainey
Co-founder & CEO, Pluto
![Pluto 2]()
![Thefamily]()
How do I get all the businesses I invest in to use SeedLegals?
Alexander Wyndham
Angel Investor , The Family
![Darren Trimit]()
It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.
Darren Tenkorang
Founder, TRIM-IT
![Trim It]()
![]()
There’s an opportunity to reach a specialist advisor via chat, phone and email to check in on anything. The SeedLegals team were extremely responsive – really amazing.
Emilie Vanpoperinghe
Co-Founder, OddBox
![Oddbox Logo]()
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