What does it actually take to go from founder dream to investor-ready? It’s more than just polishing a pitch – it’s about getting your whole business in shape to impress, persuade, and close the deal with confidence.

In this conversation between SeedLegals’ CEO and Co-Founder Anthony Rose and Nina Raab, founder of LionRun Consulting, they break down what founders often get wrong, what investors really want to see, and how to stay ahead of the curve whether you’re raising in the UK, the US, or both.

Key takeaways

Deciding if raising is right for you

• Founders often rush to raise too soon – but bootstrapping keeps you in control for longer.
• When growth plateaus or you need serious capital (think hardware, deep tech, global expansion), that’s your cue to explore funding.
• Ask yourself: will raising unlock real momentum, or just add dilution, pressure and extra board meetings?

Getting your company and docs investor-ready

• Strong decks, clear financials and realistic projections show investors you’re serious.
•  Keep your cap table clean – too many small investors now can create big admin headaches later.
• Plan your option pool and share structures early; fixing them mid-round is messy and costly.

Understanding timelines and investor mindset

• Fundraising usually takes longer than you expect – so factor in a time buffer (and keep your runway healthy!).
• Investors want proof: show real traction, market demand and your ability to deliver on your promises.
• Tailor your pitch to your audience: angels, VCs and corporates each want to hear a slightly different version of your story.

Culture and confidence: pitching like a pro

• UK founders tend to pitch humbly – US investors often want bigger vision and bolder delivery.
• Be clear, concise and confident: investors back people, not just ideas.
• Think relationship first, money second – every investor meeting is the start of a partnership, not just a transaction.