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Anthony: Hello, I’m Anthony, founder at SeedLegals and every day I meet amazing founders on SeedLegals.
And today I’m talking to Tiffany from EmpowerYourPlay, who helps charities, helps companies with retention and helps customers make amazing decisions.
So Tiffany, without further ado, tell me what you do.
Tiffany: Thank you so much for having me, Anthony. I’m Tiffany, founder of EmpowerYourPlay, and we transform the way companies engage and retain their users by embedding personalised, gamified giving-to-charity at the very core of their products.
Anthony: Okay. So I’m a company, I’ve got a site, an online shop, I embed your EmpowerYourPlay widget in my site. How does it work?
Tiffany: Imagine yourself playing, for example, Candy Crush or placing your weekly lottery ticket.
Every time a customer or a user of ours pays to play, a small percentage of that spend gets redirected to a charity of their choice dictated by the companies, our partners.
Anthony: Okay, so for the company, presumably this is going to lead to increased sales, they can create some PR around it, and it’s going to motivate users to engage more potentially.
Tiffany: I mean, the digital entertainment industry is worth about $1.43 trillion to date, and they spend roughly $36 billion on retention marketing alone.
But oftentimes these products feel shallow. And so the sector struggles with high churn rates, low retention rates and struggles to build trust in brands. We’re here to fix that.
Anthony: Amazing. So you mentioned examples of gaming and gambling and so on. Are those the target audience or would it be, for example, next time I’m buying a Eurostar ticket, it would be on that site?
Tiffany: Great question. We are starting with digital entertainment, leveraging partially my experience and network, but absolutely the sky is the limit. We hope to be everywhere our users are.
Anthony: All right. So tell me about your background and what got you out of bed one day to go, I need to build this giving widgets.
Tiffany: Two reasons really. First, my decade of experience trying to make rewards better and realising that they’ve oftentimes felt transactional and empty.
And then the second reason really is a personal one to me. My father, he had dementia very early on. And my mother suffered a stroke very recently, my mother being the strongest person I know. It made me realise that we all oftentimes have to rely on a support network that can come in when our circumstances change quickly. And so I’m here to really make giving fun and give fun meaning to enable us to build a better tomorrow through our digital leisure spend.
Anthony: All right, so that’s fantastic to hear. So tell me about the founding team at EmpowerYourPlay.
Tiffany: We’ve got a stellar team, Anthony. My technical equivalent, Alex, has ex-Twitter experience and launched zero-to-one startups. We have a founding engineer who’s grown a YouTube channel to 20,000 followers and myself who brings in industry expertise and leads on the vision of the product.
And we’ll be launching our product in Q1 2025. And I have been so thrilled by having been invited as one of only 105 startups to pitch at Web Summit just last month as part of the Alpha and Impact startups. We’ll be pitching, launching into our first ever seed round in January 2025 when we’ll be pitching at ICE.
Anthony: That’s fantastic. And how do people get in contact with you? To get the widget on their website or find out more about your plans?
Tiffany: Very easily. Simply email me at tiffany@empoweryourplay.com or reach out to me personally on LinkedIn.
Anthony: Amazing. Thank you, Tiffany.
Tiffany: Thank you so much for having me, Anthony.
