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Hero Emi Fundraising Timing
4 min read
Expert reviewed

EMI options and fundraising: How to get the timing right

Published:  Mar 13, 2025
Anthony Rose
Anthony Rose

Co-Founder and CEO

Kirsty Macsween
Kirsty MacSween

Copywriter

At SeedLegals, we’ve helped hundreds of founders set up their EMI option schemes and one question in particular comes up a lot: Should I do it before or after raising investment?

On one hand, setting it up early means locking in a lower valuation – great for your team. On the other, you might not have employees yet and cash is tight. So what’s the right move?

In the video below, SeedLegals CEO and co-founder Anthony Rose breaks it all down. Watch now for the quick-fire answer or read on for a step-by-step guide to making the best choice for your startup.

  • Read transcript

    When is the best time to create your EMI option scheme and do your EMI valuation? So SeedLegals is hugely popular for companies to do their option schemes. And so we have lots of founders calling us looking to create their option scheme. 

    And some are looking to do it after they’ve raised investment and some before they’ve raised investment. So the question is, when’s the best time? Should you do it now or should you do it later? You don’t have any money now. You will have money after your funding round – should you wait? So in the next few minutes, I’ll help you find the right time to do your option scheme and valuation.

    So when you create an option scheme, you’re gonna write to HMRC, which you’ll do on SeedLegals, to get an EMI valuation. And you’ll argue for the purpose of the EMI options that they’ve got the lowest possible valuation. That way, your employees, when they exercise the options, have the maximum upside. 

    So if you’ve just created your startup, you’ve incorporated on Companies House a few weeks ago, obviously your valuation is zero. But once you’ve done a funding round at, let’s say, a 3 million valuation, your last valuation from investors was obviously 3 million. 

    So you can argue with HMRC that the share option class is less valuable and they don’t have voting rights and other things to aim to get a lower valuation. But in short, once you’ve raised investment, your valuation for your EMI purposes is gonna be much higher than it was beforehand.

    So what you really want to do is ideally do your EMI valuation and set up your option scheme before you do a funding round so your employees get the most upside.

    So why wouldn’t you just do that right now? Well, there are a few things to consider. 

    So the first one is when you get an EMI valuation, HMRC takes four to eight weeks to do that. So there’s some uncertainty when you’ll get it. And once you’ve got it, that valuation is valid for 90 days, actually the earlier of 90 days and you issuing new shares in the company. 

    So imagine you’ve got this window: you want to do your valuation today, you’re gonna get it in four to eight weeks, hopefully at zero valuation. Fantastic. But now, what if you don’t hire any employees for three months? Well, that’s a wasted valuation. And what if you do a funding round, like moments after the valuation arrives or even beforehand? Well, that’s also a wasted valuation.

    So if your valuation is now not valid anymore because it’s run out or because you’ve raised investment or issued shares or you’re about to raise investment – not a huge drama. If you’re on the SeedLegals option subscription, you can do unlimited valuations for free. It’s more work for us, no more cost for you. But nonetheless, it’s a bit more effort to do it again. 

    So to wrap up, here’s my advice, which is ideally do your option scheme and valuation before your funding round in order to lock in the lowest possible EMI valuation and the maximum upside for your employees. 

    But if any of the following are true, wait till later.

    One, you don’t have employees. Obviously, there’s no point creating an option scheme to benefit employees if you don’t have employees or if you won’t have employees in the next three months or so because that’s the time that the valuation is valid. If you’re not gonna have employees, just wait till later. 

    Number two is if you’re about to do a funding round in the next few weeks, it’s probably gonna clash. And so it’s probably not gonna be worth it to get the EMI valuation upfront because you know, with a high degree of likelihood, it’ll have expired and you’ll have to do it again. 

    This then leads to the quandary: you’re not quite sure when your funding round should be. And here we’ve seen founders sometimes going, “Should I delay my funding round because I’ve applied for an EMI valuation, and delaying it will help me get the valuation and issue options?”

    It’s a complicated question, but I would think your number one goal is to get investment. You really don’t want to go to investors and go, “Thanks for your money. Can I not take your money for a few months more while I work out my option thing?”

    So I think if you’re in that period where you’ve decided it’s worth it to apply for an EMI valuation beforehand, and actually your fundraising goes pretty quickly – awesome. In the worst case, just forget your valuation; you can do it again, it’s not gonna cost you any more on SeedLegals, and now you haven’t delayed your funding round. Of course, the side effect is the EMI valuation you get won’t be as good as before. 

    You could also wait several months later when you’ve used some of the money, and then you may be able to persuade HMRC that actually your last round valuation isn’t valid anymore. It’s now based on P&L, run rate, burn rate, and other things.

    Now if you decide to wait till later, good news – you can still promise your employees options immediately at zero cost to you. So get on SeedLegals, and when you create an employment agreement, in the employment agreement, you can say, “I promise to give you share options pursuant to an option scheme I create later.” 

    So if you don’t have any money upfront and you want to promise employees options and you’re not ready to buy an option scheme – much as I’d love to sell you an option scheme on SeedLegals – actually, you can just use our employment agreement to promise options to your team members. That won’t be an option grant. That’ll be enough to keep them happy at the time you hire them. And the employment agreement will say, “If and when we do an option grant or option scheme, we will grant you this number of options then.” And you now have the time in order to do your round, get investment, wait for the right time to do your EMI valuation, and then grant options to your team members.

    And in any event, since it’s an effort to do an EMI valuation, you’re probably gonna do it twice a year maybe. So everyone you hire in the meantime, you’re gonna in their employment agreement promise them options. And then every January, or maybe every June and January or something like that, you’ll do a new EMI valuation if you’ve got new employees or new people to grant options to, to grant their options at that point.

    So I hope that is the 101 on the perfect time to set up your option scheme and apply for your EMI valuation. And if you need more, hit us up on the SeedLegals chat site, and we can help. Thank you.

Why timing matters for your EMI scheme

The timing of your EMI valuation makes a huge difference to your employees’ future gains.

Before you can grant EMI share options to your team, you must agree with HMRC what those shares are worth by securing an EMI valuation. Unlike a fundraising valuation – where bigger is better – here, lower is the goal. A lower EMI valuation means your employees can exercise their options at a lower price, maximising their potential upside when they come to sell their shares.

What is the EMI valuation?
When you apply for an EMI valuation, HMRC assesses your company’s market value based on several factors. If you’ve recently raised investment, they’ll typically reference your latest funding round valuation. However, they also consider other elements, such as revenue, profitability, assets and any restrictions on the share options (for example, lack of voting rights).

The ideal scenario: Set up your EMI scheme and grant options before you take in funds

Before you raise investment, your company’s valuation is at its lowest – perhaps even zero if you’ve just incorporated. That’s great news for your EMI option scheme because HMRC will assess your company’s value when you apply for an EMI valuation and a lower valuation means employees can be granted options at a lower price.

But once you raise investment, your valuation jumps and suddenly the cost for employees to exercise their options increases, reducing their upside.

Anthony Rose Clearcut Web

You could argue with HMRC that the share option class is less valuable and they don’t have voting rights and other things to aim to get a lower valuation. But in short, once you’ve raised investment, your valuation for your EMI purposes is going to be much higher than it was beforehand.

So what you really want to do is ideally do your EMI valuation and set up your option scheme before you do a funding round so your employees get the most upside.

Anthony Rose

Co-founder and CEO,

SeedLegals

This is why locking in a low EMI valuation before fundraising is the ideal scenario. But as we’ll explore, it’s not always practical. The right approach depends on your hiring plans, funding timeline and how soon you actually need to grant options.

The complication: EMI valuations take 4 to 6 weeks and only last 90 days

There’s a tight window when it comes to granting EMI options to your team. Typically, HMRC takes between four and six weeks to respond to EMI valuations. And once you’ve got it, that valuation is only valid for 90 days. Plus, if you issue new shares at a different valuation (for example, to investors in a funding round) the EMI valuation is invalidated.

So, if you’re not planning to hire employees in the next three months or you’re likely to raise investment in that window, it’s probably not worth the admin of applying for an EMI valuation just yet.

Stay flexible - redo your EMI valuation whenever you need with the SeedLegals
With the SeedLegals options subscription, you get unlimited EMI valuations. That means, there’s no stress if your EMI valuation expires or becomes outdated after a funding round – you can simply apply for a new one.

Should you delay your funding round because you’ve applied for an EMI valuation?

Short answer: No – securing investment should always be your top priority.

If you’ve applied for an EMI valuation but suddenly find yourself moving quickly toward a funding round, don’t hold back just to lock in a lower EMI valuation. Investors won’t appreciate you putting their money on hold while you sort out your option scheme.

The good news? If your EMI valuation becomes invalid due to a funding round, you can apply for a new valuation at no extra cost with SeedLegals’ option subscription. You’re not losing anything except a little admin time. Yes, your next EMI valuation will likely be higher – but delaying your funding round just to preserve a lower valuation isn’t worth the risk.

If you decide to wait until after fundraising to apply for an EMI valuation, you might have an opportunity to negotiate with HMRC. After using some of the funds, you may be able to justify a lower valuation based on your P&L, burn rate or other financials.

And what if you need to offer options before setting up your EMI scheme? No problem. You can promise options to employees upfront in their employment contracts (also included in your options subscription as part of our Standard plan). The agreement simply states that once your option scheme is in place, they’ll receive a specific number of options. This keeps your team happy and motivated while giving you the flexibility to set up the scheme at the right time.

In reality, most companies revisit their EMI valuation every six months or so to accommodate new hires. So whether you apply before or after funding, the key is to plan ahead and use the tools available to keep things moving – without delaying your growth.

Talk to the options and funding experts

Not sure whether to set up your EMI scheme now or wait? Our equity and funding specialists are here to help. Book a short call with us to talk through your plans, get tailored advice, and make the best decision for your startup.


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