Anthony: Hello, I’m Anthony, founder at SeedLegals and every day I talk to amazing founders on SeedLegals. And today I’m talking to Kat from AI KAT. So Kat, tell me, what do you do?

Kat: So hi I’m Katrien from AI KAT and we have a creative brand agent like a copilot for startups and small businesses and ad agencies that allow them basically to create brands, content, brand strategy, anything they would get a brand, agency or ad agency to do.

Anthony: Okay and you’re using AI, of course

Kat: 100%. We are using AI.

Anthony: All right. So I’ve been around long enough and raised enough money in various previous startups that I’ve hired creative brand agencies. And you pay them large amounts of money, like 30,000 or more. Yeah. And then they produce this brand bible and a bunch of other things. So when we met and I learned about AI changing this, I’m hugely excited because this is a vast amount of money to pay at an early stage when people really need a brand and don’t have the money. And if AI can change that, that is awesome.

Kat: I could have saved you a lot of money in the past.

Anthony: All right, so tell me how it works. So somebody comes to you. AI often make sort of, you know, sort of, like, not a differentiated thing. I didn’t like an AI version of Anthony because it’s, you know, bland. 

Kat : Yes. 

Anthony: How do you solve that problem?

Kat: So this is my favorite part. So thank you for that question. And it really does what you’re saying, which takes a process which sometimes takes six months and costs a quarter of 1 million pounds and does it in one minute and costs like 100 pounds.

And how we do that is AI is just like humans, right? It’s artificial human intelligence. So you can mimic someone that you know, but you can’t mimic someone you just met. And AI is the same. And people who are not brand experts who are often founders or small businesses put into ChatGPT or Claude. They put their five tones and they put sustainable, you know, relatable, authentic. Every other founder is putting that in too. And they’re surprised they don’t sound authentic. And they put the URL in. So with my experience, I was head brand at Vodafone enterprise. I worked at Unilever, Reckitt Benckiser, so I’ve worked on some of the world’s biggest brands and worked with ad agencies on their strategy. And I spent six months literally hunkering down to teach myself prompt engineering and creating something which creates a brand strategy. But it’s actually a brand data set that instantly communicates your brand to AI in order for you to communicate authentically and organically while using AI, which is very rare and it even does it with images. So it’s very, very exciting. And logos so we’re super excited about it. 

Anthony: All right. So let’s start. So that sounds by the way amazing. And I love the huge amounts of time and money replace. So let’s explain to the viewer what a brand agency does and why they would go to one. Because I think people are not usually aware.

Kat: So a brand agency. So currently our customer base is called Brand New Brands and it’s got all the brands at different stages of maturity. So a client, currently we’ve just finished their logo, they came to me. He’s a partner at ENY he’s starting a risk AI startup. He’s got nothing but a business deck. So I worked with him, answered some questionnaires, he just like wrote notes in a book? I inputted that and his business plan into the model, and we created a brand strategy with AI KAT. That brand strategy, then informed his website content and his logo. And the logo is 90% AI generated and we just vectorize it with designers. So he basically has a logo, a brand idea, font, colors and a whole strategy deck. And it’s in our model, which means he can promptless create as much content as he wants for his launch. 

Anthony: So that is amazing, because one of the things I found with paying lots of money to the brand agencies. You get this nice set of content and then it’s completely useless because your team goes, I need a new, web page. I go, well, look at the model to see. And then slowly it disappears, and you just go the way that you would have gone before.

Kat: So I’m super excited that you say that, because our second part of clients are people who have had brands. They have a brand bible, but it’s lying somewhere. And they don’t use it because everything has gone so digital. But branding has not adapted to AI like performance marketing has, for example, PPC, and all of that is very automated with AI. But branding is still old school, and that is why it gets left on the shelf. 

And that’s why brands are changing and people don’t get as you hire new marketing person and the brand suddenly is completely different. So what this AI KAT does is your brand Bible can be updated at any time, and it stays inside our model privately for your brand and creates content that’s on brand to your brand and images and logos and whatever you want. And a big part of our customers come to us for a rebrand. We output their website in. The team, the founders answer a questionnaire. You do a gap analysis because often what you’re saying is not what you are thinking.

Anthony: Yeah. Interesting. So, you know, I see many, many pitch decks and websites at SeedLegals. Some are exceptional and some are not so good. So I’d love to send everyone your way. Tell me how much it costs, how productized it is, how it works briefly.

Kat: So great, at the moment, we’ve got one product. It’s 49 pounds a month. And you get your brand DNA, you get as much content, image and text unlimited, and you get a logo as well. 

Anthony: Right. 

Kat: That is just purely B2B sales. If you want human intervention, which we strongly recommend actually, because it just adds a bit of value, we then charge like 1,000 pounds for a new brand and then you get four human hours. And I spend a lot of time with people helping them get the right brands because we’re still there. So it’s a very low entry price and like a human price, but it’s still extremely affordable compared to the in the past. 

Anthony: Yeah. All right. So you’ve mentioned some of your career history. Usually at this point I like to ask what got you out of bed one morning to do this and, why the change?

Kat: Yeah. So I think the change for me is a more personal change. This is a wig. And I was head of brand at Vodafone B2B, and I got lupus. I got extremely ill with lupus. It wasn’t diagnosed. I almost, like, died. And I lost my health and everything for about three years. It was extremely hard. And I then tried to get back into my career. But as a middle aged woman, having such a long career break and being ill and no hair, I mean, it’s not like I’m in branding, it’s not the best look, and then I was working at an amazing startup CocoRio in London, and I tried to do more content for them, and I realized that AI is not doing a good enough job of it.

So I put together a pitch deck, applied to incubator, quit my job, and the rest is history. And for me, it’s like I’ve managed to rebrand myself and get my life back, because of AI Kat and I would love to do that for other founders and other startups, because the strength of a brand is phenomenal. I mean, you wearing a SeedLegals t-shirt, you always wear it. I’m always wearing well, most of the time I’m wearing pink, but strong, differentiated brands can make a huge difference. And that is something that I’m passionate about. And sometimes people don’t know how to communicate their value. But I can see the value and am able to communicate that.

Anthony: So, you know, I mean, I don’t in a hugely strategic way work on brand or personal brand, but as you see, I never leave home without my SeedLegals t-shirt and I like to be on brand. Our tone of voice across the company, you know, I review, for better or for worse, all content. And that brand is super important and to resonate with your target audience. And now that SeedLegals is in the US and I’m spending time in the US, zero people in the US really know our brand. Almost zero. And so how can I grow it? And so I was delighted after going to a bunch of startup events and so on, I was walking in the street, there was a line up at an event, and as I was walking along someone said, Anthony from SeedLegals, come over, I said, yes, that branding is working.

Kat: And you’ve got good hair. Which helps.

Anthony: I’m often disappointed to see that when founders go out, they’re not wearing the t shirt that, you know, particularly if you go into a startup event, your branding should be on everything and you should, you know, make sure everyone echoes this. And so to start off, with the ability to get a great brand and at a decent price point, which seems like a thousandth of the cost of it was before, that is amazing. How many people in the business?

Kat: So currently we have five people.

Anthony: Okay. Yeah. And you’ve developed the AI prompts? We have got a product. We launched our MVP in, I would call it MVP -1.0. Something went a bit wrong. But we’ve had already like 140 sign ups since the launch. And we’re almost making 10,000 pounds revenue a month. 

Anthony: That’s amazing.

Kat: Yeah, yeah. But we are relaunching in March with like, the best UX and UI. If people ask me what I did wrong when I launched, I would say, you know, there’s all these quotes on LinkedIn. If you’re not embarrassed about your MVP, don’t launch. I was very embarrassed and I still launched and it was a big mistake because UX and UI was awful and I knew it, but I thought, let’s just go to market.

Anthony: Yeah. 

Kat: So basically stopped all the marketing and we are just fixing that now. And literally that’s all we work on. Every day the whole team. So telling customers. All right. So I’m very excited about that. 

Anthony: So that sounds amazing. Where can people find you to learn more.

Kat: So I’m on LinkedIn. Katrien Cruz Grobler at www.aikat.ai. Very very simple.

Anthony: Okay aikat.ai all right cool. That’s easy enough to find. All right. Thank you so much. 

Kat: No worries.