Startups made easy. Sorted.

About us

SeedLegals is the market standard for companies raising investment, incentivising their teams with share options, doing their SEIS/EIS, and managing their cap tables. With one in three UK early-stage funding rounds and EMI option schemes now on SeedLegals, we're proud that in just four years we've transformed the way companies start, grow and scale.

Andrei Carina Jli7xbynyro Unsplash
  • 35,000+

    companies on SeedLegals

  • #1

    for funding rounds, cap tables & share option schemes

  • €1B+

    raised on SeedLegals


Our story

SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.

Fast forward 6 months and SeedLegals launched as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round. In less than 3 years, SeedLegals is now the largest closer of funding rounds in the UK.

  • About 3
  • Our Leadership Team

  • Anthony Rose

    Anthony Rose

    Founder & CEO
    Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.

  • Laurent

    Laurent Laffy

    Founder & Executive Chairman
    Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.

  • Antoine-Drogon SeedLegals

    Anthony Drogon

    Founder & CTO
    Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.

  • Julien Seligmann

    CCO & Head of International
    Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.

  • Toby Mcrindle

    Toby McCrindle

    Chief Legal Officer
    Experienced technology and scale-up lawyer. Toby spent seven years at Allen & Overy LLP and has built award winning in-house legal teams.

  • Michael McDowell

    Michael McDowell

    Country Manager - Ireland
    Entrepreneur and co-founder of Raise Ventures (the only private tech accelerator in Belfast), Michael manages our operations in Northern Ireland and Republic of Ireland.

  • Vanessa Kirby

    Head of Design
    Seasoned leader of international UX & service design teams; passionate advocate of insight-driven UCD.

  • Alyson Read SeedLegals

    Alyson Read

    Head of Sales
    Experienced sales leader with 6+ years in building and scaling sales teams. Passionate about creating high performing teams with strong culture.

  • Vasu Sarin

    Vasu Sarin

    Head of Partnerships
    An ex. founder himself, with a BA in Business & Management (Hons) from the University of Kent.

  • Florent Artaud

    Country Manager, France
    Lawyer by training and ex-founder. Previously created a startup with The Family, and chief legal officer and public affairs manager at La Ruche qui dit Oui!

  • Proudly backed

  • 5a53708935a8000001356a04 Logo Seedcamp
  • Kima Ventures Oxford Blue
  • Index Ventures Oxford Blue
  • The Family Oxford Blue
  • Awards and accolades

  • Best EIS/SEIS Legal or Regulatory Advisor

  • Spirit of EIS Winner

  • Best Legal Team for Early Stage Deals Finalist

  • UK Business Angels Association Logo

    Best Legal Team for Early Stage Deals

  • Startup Grind 1

    Growth Startup of the Year

  • Bitmap

    Rising Stars Winner

  • Growth Investor Awards Logo

    Industry Game Changer

  • UK Business Angels Association Logo

    Best New Entrant to the Angel Ecosystem

  • Marketing Week Logo

    Top 100 Disruptive Brands

  • UKTN logo

    Best Fintech Startup

  • Shape

    SeedLegals HQ

    2nd Floor,
    Lincoln House 296-302
    High Holborn
    WC1V 7JH

    Get Directions

    Latest news

    We’ve helped over 35,000

    From food to FinTech and beyond, join thousands of startups who use SeedLegals to start, raise and grow faster.

    • Logo
    • Pluto 2
    • The Family 2
    • Trim It
    • Oddbox Logo
    More customer stories
    • Quotes

      The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.

      Louise Doherty

      Founder & CEO, Yoller

    • Qure

      SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!

      Alex Templeton

      Founder & CEO, Qured

    • Pluto

      One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.

      Alex Rainey

      Co-founder & CEO, Pluto

      Pluto 2
    • Thefamily

      How do I get all the businesses I invest in to use SeedLegals?

      Alexander Wyndham

      Angel Investor , The Family

      The Family 2
    • Darren Trimit

      It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.

      Darren Tenkorang

      Founder, TRIM-IT

      Trim It
    • Quotes

      There’s an opportunity to reach a specialist advisor via chat, phone and email to check in on anything. The SeedLegals team were extremely responsive – really amazing.

      Emilie Vanpoperinghe

      Co-Founder, OddBox

      Oddbox Logo
    • Logo
    • Pluto 2
    • The Family 2
    • Trim It
    • Oddbox Logo

    Join the SeedLegals team

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