Marketing to win: What VCs expect (but no one teaches)
York Effect’s Tova Feldheim joins SeedLegals CEO Anthony Rose to unpack how storytelling, user research and smart marketing fuel investor trust and traction.
About us
Our journey began in the U.K. with a bold vision: to revolutionize how startups grow. We looked at the decades-old fundraising process and knew there had to be a better way. So we created one, replacing dusty old practices with cutting-edge tech and data, empowering founders to scale at lightning speed.
500,000+
documents created on SeedLegals
#1 in UK
for funding rounds and cap tables
4.9/5
on Google, Capterra & Trustpilot
Our story
SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying huge amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.
Fast forward six months and SeedLegals launched in 2016 as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round.
We now close more funding rounds in the U.K. than anyone else. We operate in the U.S., U.K., Ireland and France and employ around 150 brilliant people.
Executive Team
Anthony Rose
Founder & CEO
Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.
Laurent Laffy
Founder & Executive Chairman
Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.
Anthony Drogon
Founder & CTO
Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.
Julien Seligmann
CCO & Head of International
Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.
Alyson Read
Chief Commercial Officer
Experienced sales leader with 6+ years in building and scaling sales teams. Passionate about creating high performing teams with strong culture.
Monique Pettigrew
Chief Legal Officer
Monique is a strategic, cross-functional legal and governance executive and mentor, experienced in supporting high growth companies at all stages of their development.
Management Team
Max Coglin
US Sales Lead
Max has international sales experience, helping 1,000s of founders through their startup journey - from seed to Series A and beyond.
Vanessa Kirby
Head of Product Design & UX
Seasoned leader of international UX & service design teams; passionate advocate of insight-driven UCD.
Matthew Terry
Head of Customer Experience
With his background in law and legal education, Matt is exactly the man startups need to sort out (and explain) their legals.
Michelle Keelin
Head of HR
Experienced HR Generalist, with over 20 years experience and a passion for putting the Human back in HR.
Kerstin Reichert
Head of Marketing
Kerstin is an experienced digital marketeer, with a stellar track record across agency and in-house roles in multiple countries. She loves the internet, digital marketing and helping businesses grow.
Marc Lowman
Head of Finance
Experienced finance leader and Chartered Accountant with blue chip and startup experience. Marc qualified with EY before spending seven years at Thomson Reuters in his last role as Director of Finance.
Proudly backed by
Awards and accolades
Growth Startup of the Year
Industry Game Changer
Rising Stars Winner
Best New Entrant to the Angel Ecosystem
Top 100 Disruptive Brands
Best Fintech Startup
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We’ve helped over 60,000 companies
From food to fintech, thousands of companies use SeedLegals to start, raise and grow faster. Now in the U.S.!
![Qure]()
SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!
Alex Templeton
Founder & CEO, Qured
