Startups made easy. Sorted.

About us

SeedLegals automates the legals startups and small businesses need, dramatically cutting down the time and expense companies used to spend with traditional lawyers and accountants. Create team contracts, manage your cap table, raise funding, set up your employee share option schemes and more. Over 35,000 startups and investors use SeedLegals in the UK, France, Ireland, Singapore and Hong Kong.

Singapore
  • 35,000+

    Startups and investors on SeedLegals

  • US$950m+

    Raised on SeedLegals

  • 30

    Funding rounds a week opened on SeedLegals

Shape

Our story

SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.

Fast forward 6 months and SeedLegals launched as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round. In less than 3 years, SeedLegals is now the largest closer of funding rounds in the UK.

SeedLegals expanded to France in 2020 then Ireland in mid-2021. SeedLegals is now live in Asia-Pacific starting with Singapore and Hong Kong.

  • About 3
  • Our Team

  • Anthony Rose

    Founder & CEO

    Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.


  • Laurent

    Laurent Laffy

    Founder & Executive Chairman

    Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.


  • Anthony Drogon

    Founder & CTO

    Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.


  • Julien Seligmann

    CCO & Head of International

    Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.


  • Flora Suen-Krujatz

    Chief Legal Officer

    M&A lawyer and legal-tech founder. Ex-Linklaters, dual-qualified with experience in the UK & Asia. Made the switch from law firm to legaltech.


  • Adam Balir

    Adam Blair

    Chief Customer Officer

    Ex-Funding Circle Head of Sales with experience in the US & Europe.


  • Hsiang Low

    Hsiang Low

    Head of Asia-Pacific

    Qualified lawyer with experience in UK & Asia. Hsiang was previously at magic circle law firm, Linklaters, and founding member of legal tech startup, Nakhoda.


  • Lester

    Lester Ho

    Legal, Asia-Pacific

    Equal parts lawyer and techie. Lester was previously an M&A/VC lawyer at Dechert and Allen & Gledhill, and a Justices' Law Clerk with the Singapore Supreme Court.


  • Dunstan

    Dunstan Ong

    Customer Success, Asia-Pacific

    In the intersection of law and technology. Dunstan previously worked in the Singapore Academy of Law coordinating product work and legal tech initiatives, working closely with the Ministry of Law and the Courts in Singapore.


  • Koonkit

    Koon Kit Ng

    Sales Executive, Asia-Pacific

    Engineer turned Sales. "Online to Face-to-face, let's have a chat!"


  • Proudly backed
    by

  • 5a53708935a8000001356a04 Logo Seedcamp
  • Kima Ventures Oxford Blue
  • Index Ventures Oxford Blue
  • The Family Oxford Blue
  • Awards and accolades

  • Bitmap

    Best New Entrant to the Angel Ecosystem

    2018
  • Marketing Week Logo

    Top 100 Disruptive Brands

    2017
  • Startup Grind 1

    Growth Startup of the Year

    2019
  • Bitmap

    Rising Stars Winner

    2019
  • Bitmap

    Best Legal Team for Early Stage Deals

    2019
  • Bitmap

    Best Fintech Startup

    2017
  • Growth Investor Awards

    Industry Game Changer

    2019
  • We’ve helped over 35,000
    startups and investors

    From food to FinTech and beyond, join thousands of startups who use SeedLegals to start, raise and grow faster.

    • Pluto 2
    • Logo
    • The Family 2
    • Trim It
    • Oddbox Logo
    More customer stories
    • Pluto
      Quotes

      One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.


      Alex Rainey

      Co-founder & CEO, Pluto

      Pluto 2
    • Quotes

      The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.


      Louise Doherty

      Founder & CEO, Yoller

    • Qure
      Quotes

      SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!


      Alex Templeton

      Founder & CEO, Qured

      Logo
    • Thefamily
      Quotes

      How do I get all the businesses I invest in to use it?


      Alexander Wyndham

      Angel Investor , The Family

      The Family 2
    • Darren Trimit
      Quotes

      It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.


      Darren Tenkorang

      Founder, TRIM-IT

      Trim It
    • Oddbox Founders
      Quotes

      There’s an opportunity to reach a specialist advisor via chat, phone and email too to check in on any of this. The SeedLegals team were extremely responsive – really amazing.


      Emilie Vanpoperinghe

      Co-Founder, OddBox

      Oddbox Logo
    • Pluto 2
    • Logo
    • The Family 2
    • Trim It
    • Oddbox Logo

    Join the SeedLegals team

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    Start your journey with us

    • Brolly E1574187797542
    • Oddbox Transparent E1574187825770
    • Index Ventures 1 E1574189344246
    • Seedcamp
    • Qured 1 Scaled E1574188257782