Startups made easy. Sorted.

About us

Our journey began in the U.K. with a bold vision: to revolutionize how startups grow. We looked at the decades-old fundraising process and knew there had to be a better way. So we created one, replacing dusty old practices with cutting-edge tech and data, empowering founders to scale at lightning speed.

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  • 500,000+

    documents created on SeedLegals

  • #1 in UK

    for funding rounds and cap tables

  • 4.9/5

    on Google, Capterra & Trustpilot

Shape

Our story

SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying huge amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.

Fast forward six months and SeedLegals launched in 2016 as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round.

We now close more funding rounds in the U.K. than anyone else. We operate in the U.S., U.K., Ireland and France and employ around 150 brilliant people.

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  • Executive Team

  • Anthony Rose

    Anthony Rose

    Founder & CEO
    Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.

  • Laurent

    Laurent Laffy

    Founder & Executive Chairman
    Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.

  • Antoine-Drogon SeedLegals

    Anthony Drogon

    Founder & CTO
    Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.

  • Julien Seligmann

    CCO & Head of International
    Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.

  • Alyson Read

    Chief Commercial Officer
    Experienced sales leader with 6+ years in building and scaling sales teams. Passionate about creating high performing teams with strong culture.

  • Management Team

  • Max Coglin

    Max Coglin

    US Sales Lead
    Max has international sales experience, helping 1,000s of founders through their startup journey - from seed to Series A and beyond.

  • Vanessa Kirby

    Head of Product Design & UX
    Seasoned leader of international UX & service design teams; passionate advocate of insight-driven UCD.

  • Matthew Terry

    Matthew Terry

    Head of Customer Experience
    With his background in law and legal education, Matt is exactly the man startups need to sort out (and explain) their legals.

  • Michelle Keelin

    Michelle Keelin

    Head of HR
    Experienced HR Generalist, with over 20 years experience and a passion for putting the Human back in HR.

  • Kerstin Reichert

    Kerstin Reichert

    Head of Marketing
    Kerstin is an experienced digital marketeer, with a stellar track record across agency and in-house roles in multiple countries. She loves the internet, digital marketing and helping businesses grow.

  • Marc Lowman

    Marc Lowman

    Head of Finance
    Experienced finance leader and Chartered Accountant with blue chip and startup experience. Marc qualified with EY before spending seven years at Thomson Reuters in his last role as Director of Finance.

  • Proudly backed
    by

  • 5a53708935a8000001356a04 Logo Seedcamp
  • Kima Ventures Oxford Blue
  • Index Ventures Oxford Blue
  • The Family Oxford Blue
  • Awards and accolades

  • Startup Grind 1

    Growth Startup of the Year

  • Growth Investor Awards Logo

    Industry Game Changer

  • Bitmap

    Rising Stars Winner

  • UK Business Angels Association Logo

    Best New Entrant to the Angel Ecosystem

  • Marketing Week Logo

    Top 100 Disruptive Brands

  • UKTN logo

    Best Fintech Startup

  • Latest news

    We’ve helped over 60,000
    companies

    From food to fintech, thousands of companies use SeedLegals to start, raise and grow faster. Now in the U.S.!

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    • Qure
      Quotes

      SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!


      Alex Templeton

      Founder & CEO, Qured

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    Start your journey with us