Cut through the noise, stand out in the scroll.

In a world of endless profiles and pitch decks, getting investor-ready means more than just knowing your numbers. It means making your online presence work for you. And when it comes to LinkedIn, small changes can create big opportunities.

This session dives deep into the power of profile optimization for investor outreach. Rob Cossins and Ekky Manoilenko from Scribe share data-backed tips on how founders can build credibility and attract the right kind of attention from angel investors, without overthinking their personal branding.

Whether you’re fundraising now or planting seeds for future rounds, this session will help you craft a LinkedIn presence that fosters trust and gets responses.

Key takeaways

What investors really look for on LinkedIn

• LinkedIn is often an investor’s first impression of you. Clarity, confidence and relevance matter more than cleverness.
• Highlight traction, progress and product-market fit early in your profile. Investors are scanning for investable signals.
• A clear headline and summary that communicates your startup’s mission, market and value proposition builds instant trust.

Optimizing your profile to drive inbound interest

• Think of your profile like a pitch deck. What problem are you solving, and why are you the one to solve it?
• Avoid jargon and empty phrases like “passionate entrepreneur”. Instead, lead with your achievements.
• Use your banner image and featured section to reinforce credibility with links to press, pitch decks or product demos.

The strategy behind finding and messaging angel investors

• Use tools (like Scribe) to filter relevant angel investors by check size, sector and stage. Then connect with purpose.
• Personalized, concise messages that reference shared interests or previous investments get better response rates.
• Don’t send generic cold messages. Treat outreach like networking, not sales.

Improving visibility 

• Posting regularly isn’t required, but strategic visibility helps. Think traction updates, key wins or product launches.
• Engage with investor content by commenting thoughtfully, as this boosts visibility and shows you’re active in the ecosystem.
• Even small updates can make you top of mind. Consistency is more important than virality.