Giving equity to your employees is a fantastic way to attract top talent in the early days when cash is scarce. It’s one of the main ways startups compete with high corporate salaries, and aligns employees with company goals, a win-win!
At SeedLegals we are big advocates of issuing equity options to employees. However with few resources out there it can sometimes be hard to know how much equity to give out, and how to optimally structure equity compensation in your company.
We’ve put together this article to help you decide, summarising industry-leading reports from Index Ventures and Balderton Capital, and drawing from our own data on SeedLegals to give you a comprehensive view.
How large should your option pool be?
An option pool is the portion of company equity that is reserved for future employees, and you’ll need to decide how big your option pool should be. The decision on how many options to give each employee will vary depending on the overall size of your option pool (a bigger pool means you have more equity to give them).
Our data shows that half of UK startups put aside 5 – 15 % of their equity at funding rounds towards their options pool, with 10% being the median.
Figure 1 – A graph to show the percentage of shares assigned to share option pools in UK funding rounds of between £200k – £3m on SeedLegals.com
For companies raising early stage funding (between £200k and £3m) both Index Ventures and Balderton Capital agree that at the Seed Round companies should set aside around 10 % of total company equity for their employee option scheme. The amount committed to the option scheme is then likely to rise when the company progresses through later funding rounds (See Figure 2).
Should you offer your whole team equity options or only some individuals?
Offering the whole team equity options means that every hire is invested in your business, it encourages collaboration and could create a cultural shift in the business really emphasising that everyone is in it together.
On the contrary, the advantages of not offering everyone options is that it allows you to be selective with option distribution, only giving options to key hires or star performers as a reward and to really incentivise them to stay with the business.
Another idea is to do a bit of both – give everyone in the company a low base value of options on joining, then allocate extra to the key performers as a reward.
The answer to this question, it really comes down to individual/company preference, there is no right or wrong way to allocate equity options.
Based on their seniority, how much equity should I give to my employees?
The answer to this question should be based on both how much equity is available in the employee option pool, what is the value of this person and what is a good competitive offer that will incentivise them to stay?
For C-Level Executives (think COO, CTO, CFO, CMO), of which most Series A and B startups will have no more than 3 true non-founding C-level Execs, options are generally granted at 0.8 to 2.5 % of the total diluted equity amount (see Figure 2). For Vice-Presidents, of which you are likely to have 5 to 8 in the organisation at Series A and B, then you might grant a lower amount of 0.3 to 2 %.
Figure 2 – A graph to show the distribution of equity given to non-founder member c-level executives.
Interestingly, European companies tend to allocate 2/3rds of their option pool to executives in later-stage startups, and in the US this ratio is reversed. It highlights our reluctance in Europe to issue options to non-executive employees, something which is slowly starting to change.
How much equity should I give Non-Exec employees?
When assigning equity options to members outside of the executive team, the reports suggest Directors may get assigned 0.5 to 1 % of total company equity, managers and other key functions 0.2 to 0.7 %, and all others employees 0.0 to 0.2 %.
At these small percentages it is often best to talk in terms of value instead of percentage – 0.1 % of total equity pool sounds a lot less appealing than £20,000 of options at a £20 M valuation. Also the larger the company valuation, the more employees you have, so the less of an option pool you have to give away. In terms of what value of options to give away to non-executive staff members, the general recommendation is that senior-level members get granted 50 % – 90 % of their salary in options, medium level staff member 25 % – 50 %, and junior staff members get granted 10 – 25 %.
As an example, at a £20 M company valuation, a senior staff member on £100,000 a year salary would get granted £50,000 to £90,000 worth of options which is equal to 0.25 % to 0.45 % of total company equity.
Of course all these percentages are guidelines. It depends on both what the company is willing to offer and what the employee wants!
How much equity should I give an employee based on the stage at which they joined the company?
Generally, the relative amount of equity you give away as the company grows will be dependent on company cash flow. Earlier stage companies can’t normally afford to pay the market salary value for employees and therefore equity option compensation for first employees is higher.
Equity for first employees and founding team:
At an early stage (up to 10 employees) the reports suggest you might expect to give up to 1 % of the total company equity per employee.
Beyond the founding team:
As a mid-sized company (15 – 50 people), as salaries start to increase compared to the market value, you might start to give out options based on seniority or performance of the employee.
For growth stage companies:
For later stage and larger companies (50 employees +) it is generally advised to stick to a scheme that assigns options based on the type of role and seniority of the employee – you would now typically start assigning options as a multiple of employee salary.