Startup funding strategies for 2024
With data, experience and insights gained from £1.3B+ raised on SeedLegals, we’ve curated these top three funding strategies for 2024.
About us
SeedLegals is the market standard for companies raising investment, incentivising their teams with share options, doing their SEIS/EIS, and managing their cap tables. With one in three UK early-stage funding rounds and EMI option schemes now on SeedLegals, we're proud that in just four years we've transformed the way companies start, grow and scale.
35,000+
companies on SeedLegals
#1
for funding rounds, cap tables & share option schemes
€1B+
raised on SeedLegals
Our story
SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying insane amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.
Fast forward 6 months and SeedLegals launched as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round. In less than 3 years, SeedLegals is now the largest closer of funding rounds in the UK.
Our Leadership Team
Anthony Rose
Founder & CEO
Serial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups.
Laurent Laffy
Founder & Executive Chairman
Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.
Anthony Drogon
Founder & CTO
Full-stack developer; Anthony was previously Head of Development at SmartJog and Arkena.
Julien Seligmann
CCO & Head of International
Entrepreneur and business angel. Julien founded SmartJog and held executive positions at Globecast, TDF and Eutelsat.
Toby McCrindle
Chief Legal Officer
Experienced technology and scale-up lawyer. Toby spent seven years at Allen & Overy LLP and has built award winning in-house legal teams.
Michael McDowell
Country Manager - Ireland
Entrepreneur and co-founder of Raise Ventures (the only private tech accelerator in Belfast), Michael manages our operations in Northern Ireland and Republic of Ireland.
Vanessa Kirby
Head of Design
Seasoned leader of international UX & service design teams; passionate advocate of insight-driven UCD.
Alyson Read
Head of Sales
Experienced sales leader with 6+ years in building and scaling sales teams. Passionate about creating high performing teams with strong culture.
Vasu Sarin
Head of Partnerships
An ex. founder himself, with a BA in Business & Management (Hons) from the University of Kent.
Florent Artaud
Country Manager, France
Lawyer by training and ex-founder. Previously created a startup with The Family, and chief legal officer and public affairs manager at La Ruche qui dit Oui!
Proudly backed by
Awards and accolades
Best EIS/SEIS Legal or Regulatory Advisor
2022
Spirit of EIS Winner
2022
Best Legal Team for Early Stage Deals Finalist
2022
Best Legal Team for Early Stage Deals
2019
Growth Startup of the Year
2019
Rising Stars Winner
2019
Industry Game Changer
2019
Best New Entrant to the Angel Ecosystem
2018
Top 100 Disruptive Brands
2017
Best Fintech Startup
2017
Latest news
Advance Subscription Agreements: Money now, shares later
Advanced Subscription Agreements allow investors to ‘pre-pay’ for shares. ASAs can be a faster, more efficient and S/EIS...
Startup pitch deck: free template with investor tips
Create the perfect pitch deck with our free template, including tips from industry experts and step-by-step guidance.
Use a SeedFAST to raise from Irish and UK Angel Investors
You need funding, and you need it fast. Advanced Subscription Agreements are instruments commonly used by start-ups to r...
We’ve helped over 35,000 startups
From food to FinTech and beyond, join thousands of startups who use SeedLegals to start, raise and grow faster.
More customer stories
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The reality is you’re on a journey; fundraising is so much about the narrative. SeedLegals allows you to tell the right story at the right time with the right legal documents for different types of investors.
Louise Doherty
Founder & CEO, Yoller
![Qure]()
SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm!
Alex Templeton
Founder & CEO, Qured
![Pluto]()
One of the great things about SeedLegals is that it is designed to be appropriate for the round and the stage of the business. They keep it simple. It feels like they really understand that.
Alex Rainey
Co-founder & CEO, Pluto
![Pluto 2]()
![Thefamily]()
How do I get all the businesses I invest in to use SeedLegals?
Alexander Wyndham
Angel Investor , The Family
![Darren Trimit]()
It's easy to forget about the legal side of things but SeedLegals make things really easy to understand. The team at SeedLegals are truly amazing.
Darren Tenkorang
Founder, TRIM-IT
![Trim It]()
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There’s an opportunity to reach a specialist advisor via chat, phone and email to check in on anything. The SeedLegals team were extremely responsive – really amazing.
Emilie Vanpoperinghe
Co-Founder, OddBox
![Oddbox Logo]()
