Kirsty writes content that helps UK startup founders untangle the knots of fundraising, investment and scaling. As part of the SeedLegals content team, she focuses on turning complex legal and funding topics into clear, practical guides and expert tips that founders can actually use.
She started her career at a busy marketing agency, writing and editing for brands big and small. It was there she discovered a joy for getting deep into the detail; no high-fashion ‘trouser’ was too indescribable, no prescription-only pet food too scientific.
Kirsty swapped agency life for in-house writer positions in financial services companies, producing educational content for experienced day traders and newbie investors alike. Now at SeedLegals she’s keen to turn her focus to the other side of the investment equation and demystify all aspects of startup life.
She writes on everything from startup funding rounds, cap tables and option schemes to compliance and investor relations – always with the goal of making the fundraising journey more transparent and less intimidating for founders.
Looking for a place to start? Here are a few of her favourite resources:
📕 The complete guide to startup funding
📘 Tips from investors for fundraising founders
📗The founder’s guide to share option schemes
