{"id":424699,"date":"2025-09-03T17:58:55","date_gmt":"2025-09-03T16:58:55","guid":{"rendered":"https:\/\/seedlegals.com\/resources\/founder-interview-addfresh\/"},"modified":"2025-09-03T17:58:55","modified_gmt":"2025-09-03T17:58:55","slug":"founder-interview-addfresh","status":"publish","type":"post","link":"https:\/\/seedlegals.com\/us\/resources\/founder-interview-addfresh\/","title":{"rendered":"Savings billions of dollars lost to short shelf lives with AddFresh"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Jostein Svendsen, chairman of AddFresh, brings one of the first-ever commercial quantum biology products to market, fighting the global food waste crisis. <\/p>\n","protected":false},"author":183,"featured_media":424617,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[141,157,158],"tags":[],"event_tags":[],"class_list":["post-424699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-us","category-videos","category-founder-interviews-us"],"acf":{"post_content_width":"default","post_content":[{"acf_fc_layout":"text","text":"<p><span style=\"font-weight: 400;\">Meet a company that could be one of the biggest breakouts of 2025, here to fight food waste by saving billions of dollars\u2019 worth of fresh fish, meat and produce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Co-founded by Norwegian entrepreneurs who made a breakthrough in preservation science, <a href=\"https:\/\/addfresh.com\/\" target=\"_blank\" rel=\"noopener\">AddFresh<\/a> has developed technology to <\/span><i><span style=\"font-weight: 400;\">double<\/span><\/i><span style=\"font-weight: 400;\"> the shelf life of fresh food. Disrupting the ability of spoilage microbes to thrive, AddFresh can extend the life of strawberries by up to 17 days. It\u2019s even proved effective in preserving cod and salmon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join SeedLegals CEO <\/span><a href=\"https:\/\/seedlegals.com\/us\/resources\/author\/anthony\/?nr=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Anthony Rose<\/span><\/a><span style=\"font-weight: 400;\"> as he chats with <\/span><a href=\"https:\/\/www.linkedin.com\/in\/josteinsvendsen\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Jostein Svendsen<\/span><\/a><span style=\"font-weight: 400;\">, Chairman of AddFresh, about his mission to bring one of the first-ever commercial quantum biology products to market, backed by a pipeline worth hundreds of millions and conversations with some of the world\u2019s largest food manufacturers.<\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Jostein - AddFresh\" src=\"https:\/\/player.vimeo.com\/video\/1115549003?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n"},{"acf_fc_layout":"text","text":"<h2><b>Key takeaways<\/b><\/h2>\n<h3><b>The growing problem with global food waste<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Short shelf lives mean vast amounts of fresh food are wasted every year before reaching consumers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This waste represents both a financial loss and a sustainability crisis, with food production being one of the largest contributors to greenhouse gas emissions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Founders and innovators are looking for scalable solutions to make supply chains more efficient and reduce waste from farm to table.<\/span><\/li>\n<\/ul>\n<h3><b>AddFresh\u2019s quantum biology breakthrough<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AddFresh is using cutting-edge freshness technology to understand how cells and bacteria communicate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their technology can <\/span><b>literally double the shelf life<\/b><span style=\"font-weight: 400;\"> of fresh produce, berries, fish and meat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company is working closely with food manufacturers to bring this breakthrough to market, potentially becoming the <\/span><b>first commercial quantum biology company worldwide<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h3><b>Traction and growth<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AddFresh already has a pipeline worth several hundred millions and is in conversations with some of the largest food manufacturers in the world.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company expects to become one of the biggest breakout ventures of 2025-2026 once products are launched commercially.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backed by seasoned entrepreneur Jostein Svendsen, AddFresh is preparing to raise investment and scale its reach globally.<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"cta","cta":{"type":"default","subheading":"SeedLegals newsletter ","heading":"Connect with fascinating founders","content":"Sign up to our newsletter and get exclusive updates and invites delivered directly to your inbox.","bullet_points":false,"form":{"type":"hubspot","hubspot_form":{"layout":"default","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"01a88eae-6b01-4e08-9946-0262f0658872","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. 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class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"},"role":"CEO & Co-Founder"}]},"is_expert_reviewed":true,"expert_reviewed":{"heading":"Expert reviewed","tooltip_message":"This article has been fact-checked by a SeedLegals subject matter expert.<br><br><a href=\"https:\/\/seedlegals.com\/authors-and-experts\/\" target=\"_blank\">Meet our experts<\/a> and learn more about our review process and quality assurance in our <a href=\"https:\/\/seedlegals.com\/editorial-policy\/\" target=\"_blank\">editorial policy<\/a>."},"has_sources":false,"related_posts":false,"video_category_post_fields":{"video_listing_page_featured_image":424618}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Savings billions of dollars lost to short shelf lives with AddFresh | SeedLegals<\/title>\n<meta name=\"description\" content=\"AddFresh doubles the shelf life of fresh fish, meat 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