{"id":424172,"date":"2025-08-18T11:52:28","date_gmt":"2025-08-18T10:52:28","guid":{"rendered":"https:\/\/seedlegals.com\/resources\/founder-interview-juno-bamboo-water\/"},"modified":"2025-08-18T11:52:28","modified_gmt":"2025-08-18T12:52:28","slug":"founder-interview-juno-bamboo-water","status":"publish","type":"post","link":"https:\/\/seedlegals.com\/us\/resources\/founder-interview-juno-bamboo-water\/","title":{"rendered":"Bamboo water? It\u2019s a thing and it\u2019s going global"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Say goodbye to sugary soft drinks. Juno\u2019s bamboo-powered beverages are low in sugar, big on benefits and part of the new wave of wellness drinks.<\/p>\n","protected":false},"author":183,"featured_media":424086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[141,157,158],"tags":[],"event_tags":[],"class_list":["post-424172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-us","category-videos","category-founder-interviews-us"],"acf":{"post_content_width":"default","post_content":[{"acf_fc_layout":"text","text":"<p><span style=\"font-weight: 400;\">Health-conscious consumers are starting to call time on sugary soft drinks and overhyped wellness claims. They want drinks that are actually good for them and taste good too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where <a href=\"https:\/\/www.linkedin.com\/company\/juno-waters\/\" target=\"_blank\" rel=\"noopener\">Juno Bamboo Water<\/a> comes in. After discovering the antioxidant power of bamboo in a Hong Kong apothecary, Juno founder (and former finance professional) <a href=\"https:\/\/www.linkedin.com\/in\/guillaume-poncet-9a37014a\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noopener\">Guillaume Poncet<\/a> decided to create something new: a refreshing, low-sugar drink made with natural bamboo extract.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fast forward to today and Juno\u2019s canned drinks are stocked in Selfridges, hundreds of indie retailers, and over 150 stores across the Middle East&#8230; with the US launch just around the corner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this founder interview with SeedLegals CEO <a href=\"https:\/\/seedlegals.com\/us\/resources\/author\/anthony\/?nr=1\" target=\"_blank\" rel=\"noopener\">Anthony Rose<\/a>, Guillaume shares how he went from trading floors to wellness aisles, what it takes to launch a capital-intensive product on a lean budget and why bamboo water is catching the attention of retailers from London to Dubai.<\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Juno Bamboo Water - Guillaume Poncet\" src=\"https:\/\/player.vimeo.com\/video\/1110898103?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n"},{"acf_fc_layout":"text","text":"<h2><b>Key takeaways<\/b><\/h2>\n<h3><b>The problem with soft drinks today<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A lot of people are fed up with sugary soft drinks that lack real functional benefits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wellness drinks like kombucha and CBD-infused beverages exist but there\u2019s still a gap for something else better-tasting that\u2019s refreshing, healthy and low in sugar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As a stressed-out finance professional in Hong Kong, Guillaume struggled to find a natural remedy that could support health without compromising on taste.<\/span><\/li>\n<\/ul>\n<h3><b>Juno\u2019s bamboo-powered solution<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inspired by traditional medicine, Guillaume discovered the antioxidant and detoxifying properties of bamboo and built the first soft drink made with ethical bamboo extract.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The brand is creating a whole new beverage category, joining the ranks of coconut water and kombucha.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Juno\u2019s drinks are manufactured using premium processes and standout packaging, designed to appeal to both health-conscious and design-savvy consumers.<\/span><\/li>\n<\/ul>\n<h3><b>Traction and growth<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the UK, Juno is stocked in Selfridges and hundreds of independent retailers, with B2B distribution as the primary sales channel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The brand has found strong traction in the Middle East (150+ stores) and is preparing to launch in the US through two major distributors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">With new hires in sales and marketing, the team is now focusing on brand awareness through social media and influencer marketing.<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"cta","cta":{"type":"default","subheading":"SeedLegals newsletter","heading":"Connect with fascinating founders","content":"Sign up to our newsletter and get exclusive updates and invites delivered directly to your inbox.","bullet_points":false,"form":{"type":"hubspot","hubspot_form":{"layout":"default","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"01a88eae-6b01-4e08-9946-0262f0658872","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. 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