{"id":424144,"date":"2025-05-20T15:14:16","date_gmt":"2025-05-20T14:14:16","guid":{"rendered":"https:\/\/seedlegals.com\/resources\/pay-as-you-go-cfos-for-cost-efficient-scaling-2\/"},"modified":"2025-05-20T15:14:16","modified_gmt":"2025-05-20T16:14:16","slug":"pay-as-you-go-cfos-for-cost-efficient-scaling","status":"publish","type":"post","link":"https:\/\/seedlegals.com\/us\/resources\/pay-as-you-go-cfos-for-cost-efficient-scaling\/","title":{"rendered":"Pay-as-you-go CFOs for cost-efficient scaling"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Learn how startups are scaling smarter with fractional CFOs in this conversation between Hire CFO\u2019s founder, Searle Goott, and SeedLegals CEO and Co-Founder, Anthony Rose.<\/p>\n","protected":false},"author":183,"featured_media":420948,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[141,157,158],"tags":[],"event_tags":[],"class_list":["post-424144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-us","category-videos","category-founder-interviews-us"],"acf":{"post_content_width":"default","post_content":[{"acf_fc_layout":"text","text":"<p><span style=\"font-weight: 400;\">Early-stage startups often underestimate the value of a CFO or assume they can\u2019t afford one. But as businesses grow, finances become more complex and founders find themselves juggling accounting, cash flow forecasting, fundraising prep and financial strategy at the same time. Often without the experience or time to do it effectively.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/hirecfo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hire CFO<\/span><\/a><span style=\"font-weight: 400;\"> offers experienced CFOs on a part-time, pay-as-you-go basis, helping companies scale efficiently without the high overhead prices. It\u2019s a service that\u2019s available to startups and SMEs that aren\u2019t ready for a full-time CFO but need strategic financial support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this conversation between their founder, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/searlegoott\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Searle Goott<\/span><\/a><span style=\"font-weight: 400;\">, and SeedLegals Co-Founder and CEO, <\/span><a href=\"https:\/\/seedlegals.com\/us\/resources\/author\/anthony\/?nr=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Anthony Rose<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll learn more about when and why growing businesses should bring in a fractional CFO, how to spot the signs that it\u2019s time and the value a seasoned finance partner can bring at critical stages of scaling.<\/span><\/p>\n<p>And the great news is, as one of <a href=\"https:\/\/seedlegals.com\/us\/perks\/\" target=\"_blank\" rel=\"noopener\">our partners<\/a>, Hire CFO is offering SeedLegals customers a 10% discount on fees and a special startup package. <a href=\"https:\/\/www.hirecfo.com\/seedlegals\/\" target=\"_blank\" rel=\"noopener\">Head to their website to get started.<\/a><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Fractional CFO_Short\" src=\"https:\/\/player.vimeo.com\/video\/1086063722?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n"},{"acf_fc_layout":"additional_post_content","sections":[{"heading":"Read transcript","post_content":false,"text":"<p><b>Anthony:<\/b><span style=\"font-weight: 400;\"> Hello, I&#8217;m Anthony, founder at SeedLegals and today we&#8217;re talking about CFO&#8217;s. Most companies, most startups don&#8217;t really know what a CFO is. Bigger companies, later stage companies have CFOs, early stage companies, the CFO is very rarely the first hire. So somewhere along the journey, you&#8217;re going to need a CFO and, to take care of that story and pick the right time to hire one or a half of one or a fraction of one, we&#8217;re going to talk to Searle from Hire CFO. Hello, Searle.<\/span><\/p>\n<p><b>Searle:<\/b><span style=\"font-weight: 400;\"> Hey, how are you, Anthony? Good to meet you.\u00a0<\/span><\/p>\n<p><b>Anthony:<\/b><span style=\"font-weight: 400;\"> Likewise. All right. And two South African accents. Yep. So Hire CFO. You provide fractional CFOs to companies. Yes. So let&#8217;s start with what is the CFO? Because most companies, I think most founders think that it&#8217;s kind of like a glorified bookkeeper, more expensive bookkeeper. But then you hire a CFO and then you ask them to do the books. So that&#8217;s a full conversation.<\/span><\/p>\n<p><b>Searle:<\/b><span style=\"font-weight: 400;\"> Now that&#8217;s a good question. We were discussing that earlier. Titles are used sometimes interchangeably and sometimes right and sometimes wrong, but it&#8217;s a CFO stands for chief financial officer. And that&#8217;s basically CFO and FD are used a lot together. But in a nutshell, it is someone who&#8217;s typically, accountancy trained with at least I&#8217;d say 15 years experience plus. And they help. It&#8217;s changed in the last 10 to 15 years. In the old days they used to look at the numbers, present numbers and talk about numbers. Now it&#8217;s changed a lot. They become a lot more commercial and strategic. And literally they&#8217;re the right hand man to the CEO. So strategy you know whatever. What should we do? Should we open up offices abroad or is it too early? You know, things like that. So a partner\u00a0 to the CEO and you kind of touched on it. When does a company need one? Well, there&#8217;s no quick answer, but, what we offer is fractional CFO services, kind of I call it pay as you go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it&#8217;s a win-win because startups and even medium sized companies, two things, A they don&#8217;t need a full time CFO and B it&#8217;s too expensive. You know, the UK minimum CFO, you&#8217;re talking 150 K, so it&#8217;ll be between 150 and 250. So a lot of money. So we help companies that need our help. But it&#8217;s on a daily basis. Our sweet point seems to be about 1 to 2 days a week. And that works out averagely between, I&#8217;d say 30 to 50% they save on unemployment costs.<\/span><\/p>\n<p><b>Anthony:<\/b><span style=\"font-weight: 400;\"> Okay. So what stage companies would typically come to Hire CFOs?\u00a0<\/span><\/p>\n<p><b>Searle:<\/b><span style=\"font-weight: 400;\"> Do you know what? It&#8217;s interesting. The broad range we&#8217;ve got from a half a million turnover and our biggest client in the states is 70 million turnover. So, it&#8217;s a broad range, but typically they&#8217;re SMEs between 1 million and say 5 or 6 because, as you probably know, to get to 1 million has its challenges. And to go from 1 to 5 is another whole set of challenges, etcetera, etcetera. And yeah, it&#8217;s helping them, as I say, fundraising. Just with reporting and that. But it could just be some advice.<\/span><\/p>\n<p><b>Anthony:<\/b><span style=\"font-weight: 400;\"> Okay. So to wrap up for somebody watching this, what would be the key things to indicate that they might want to be looking for a CFO or Fractional CFO.<\/span><\/p>\n<p><b>Searle:<\/b><span style=\"font-weight: 400;\"> So there are a few things. One is and this often happens, the founder is doing his own accounting. And their own modeling and their own cash flow, whatever they do, not themselves. That&#8217;s one sign they should be focusing on running and growing the business.\u00a0<\/span><\/p>\n<p><b>Anthony:<\/b><span style=\"font-weight: 400;\"> Or they\u2019re the CFO.\u00a0<\/span><\/p>\n<p><b>Searle: <\/b><span style=\"font-weight: 400;\">Yeah, exactly, exactly. Other things, what we&#8217;ve covered, which they all know. Actually they\u2019ll say they know, but they sometimes don&#8217;t trigger that. They need someone. They want to raise money, they want to sell a business, etc., etc.. That&#8217;s a really hard one. Because the truth is, forget the title, whether it&#8217;s an FD or a finance manager, every company will need one. The issue is that a lot of people don&#8217;t know you can have someone one day a week, I&#8217;m sorry, one day a month. And so it&#8217;s very affordable. There&#8217;s always stuff to do like, you know, managing your business. One of the most basic things is a cash flow forecast. And I get a lot of these young tech guys, they\u2019re brilliant but they say, nah, I need to do one. I&#8217;ve got 50 K in the bank. I&#8217;m good. And I say, yes, you do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you know, you&#8217;ve got a VAT return in one week and you&#8217;re a corporation. You\u2019re going to have 2000? So I haven&#8217;t really answered but basically at and typically growing and scaling the business they grow in, maybe looking at different territories or different countries, hiring staff, things like that is a kind of an indication they\u2019re scaling. That they&#8217;re going to need financial help.\u00a0<\/span><\/p>\n<p><b>Anthony:<\/b><span style=\"font-weight: 400;\"> All right. So where can people find Hire CFO and where can they find you to learn more?\u00a0<\/span><\/p>\n<p><b>Searle: <\/b><span style=\"font-weight: 400;\">Oh well, they can find me everywhere and anywhere. I&#8217;m all over LinkedIn. Our website obviously is, hirecfo.com. We are primarily in the UK and the US. The US is growing really quickly and also in the Middle East.\u00a0<\/span><\/p>\n<p><b>Anthony:<\/b><span style=\"font-weight: 400;\"> How many CFOs do you have on your books?\u00a0<\/span><\/p>\n<p><b>Searle:<\/b><span style=\"font-weight: 400;\"> We have. I lose track as we kind of, every week or so, we&#8217;re getting more. There&#8217;s roughly 32 of us. 20 in the UK, 12 in the US.<\/span><\/p>\n<p><b>Anthony: <\/b><span style=\"font-weight: 400;\">Okay, so Seed Legals is partnered with Hire CFO to help startup founders get those fractional CFO resources. I&#8217;m delighted that we&#8217;ve chatted. Thanks for sharing knowledge.<\/span><\/p>\n<p><b>Searle:<\/b><span style=\"font-weight: 400;\"> I&#8217;m excited about this opportunity of helping, you know, literally adding value and, you know, helping clients. And I didn&#8217;t say it earlier, but, and it&#8217;s in a nice position to be, we only take on clients who we know we can help. We&#8217;ve had some people that have come to us and we&#8217;ve said sorry, like we don&#8217;t believe in their business or what they\u2019re doing, and we say we can&#8217;t help you raise.So yeah, looking forward, I think it&#8217;s going to be a good partnership.\u00a0<\/span><\/p>\n<p><b>Anthony:<\/b><span style=\"font-weight: 400;\"> All right. Fantastic. Thank you so much Searle.\u00a0<\/span><\/p>\n<p><b>Searle:<\/b><span style=\"font-weight: 400;\"> Thanks.<\/span><\/p>\n"}]},{"acf_fc_layout":"text","text":"<h1><b>Key takeaways<\/b><\/h1>\n<h2><b>The problem with founders becoming accidental CFOs<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Early-stage founders often juggle financial tasks like cash flow forecasting, bookkeeping and financial modelling. This can distract them from growing the business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many startups don\u2019t realize they can hire part-time CFO support and assume the role is only for later-stage companies with big budgets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The result is that there are missed funding opportunities, poor forecasting and strategic blind spots during crucial growth phases.<\/span><\/li>\n<\/ul>\n<h2><b>The solution<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hire CFO connects startups with experienced CFOs on a pay-as-you-go basis, typically 1-2 days per week.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This model allows companies to access strategic financial leadership from fundraising to cash flow management, without the full-time cost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Businesses save up to 50% compared to hiring a full-time CFO, while still gaining the expertise needed to grow and scale.<\/span><\/li>\n<\/ul>\n<h2><b>Traction and growth\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hire CFO serves a broad range of companies, with a sweet spot between $2M &#8211; $10M in revenue, where scaling challenges begin to intensify.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether a company is preparing to fundraise, expanding internationally or simply needs better financial clarity, fractional CFOs offer flexible support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The company currently has 32 CFOs on the roster across the US, UK and Middle East.<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"cta","cta":{"type":"default","subheading":"SeedLegals newsletter","heading":"Connect with fascinating founders","content":"Sign up to our newsletter and get exclusive updates and invites delivered directly to your inbox.","bullet_points":false,"form":{"type":"hubspot","hubspot_form":{"layout":"default","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"01a88eae-6b01-4e08-9946-0262f0658872","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. 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View our <a href=\"\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy<\/a>"},"custom":{"embed":""},"gtm_form_type":false,"gtm_form_location":false}},"cta_and_testimonials":{"heading":"","button":null,"bullet_points":false,"testimonials":false}}}],"related_sidebar_posts":false},"show_author_card":false,"revision_date":"","hero_image":420943,"has_custom_post_authors":true,"is_expert_reviewed":true,"has_sources":false,"related_posts":false,"custom_post_authors":{"authors":[{"author":{"ID":3,"user_firstname":"Anthony","user_lastname":"Rose","nickname":"Anthony","user_nicename":"anthony","display_name":"Anthony Rose","user_email":"anthony@seedlegals.com","user_url":"","user_registered":"2019-10-18 15:42:52","user_description":"","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/eec24f24334b9a815c127811f69deccd9cf669083b239a62f3a4c38997362003?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/eec24f24334b9a815c127811f69deccd9cf669083b239a62f3a4c38997362003?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"},"role":"CEO and Co-Founder"}]},"expert_reviewed":{"heading":"Expert reviewed","tooltip_message":"This article has been fact-checked by a SeedLegals subject matter expert.<br><br><a href=\"https:\/\/seedlegals.com\/authors-and-experts\/\" target=\"_blank\">Meet our experts<\/a> and learn more about our review process and quality assurance in our <a href=\"https:\/\/seedlegals.com\/editorial-policy\/\" target=\"_blank\">editorial policy<\/a>."},"video_category_post_fields":{"video_listing_page_featured_image":420937}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pay-as-you-go CFOs for cost-efficient scaling | SeedLegals<\/title>\n<meta name=\"description\" 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