{"id":423540,"date":"2025-07-25T12:49:18","date_gmt":"2025-07-25T11:49:18","guid":{"rendered":"https:\/\/seedlegals.com\/resources\/optimise-your-linkedin-profile\/"},"modified":"2025-07-25T12:49:18","modified_gmt":"2025-07-25T13:49:18","slug":"optimize-your-linkedin-profile","status":"publish","type":"post","link":"https:\/\/seedlegals.com\/us\/resources\/optimize-your-linkedin-profile\/","title":{"rendered":"Optimizing your LinkedIn profile with Ekky Manoilenko and Rob Cossins"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Learn how to optimize your LinkedIn profile to turn impressions into funding with Ekky Manoilenko and Rob Cossins from Scribe.<\/p>\n","protected":false},"author":183,"featured_media":423225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147,157],"tags":[],"event_tags":[],"class_list":["post-423540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-guides-us","category-videos"],"acf":{"post_content_width":"default","post_content":[{"acf_fc_layout":"text","text":"<p><span style=\"font-weight: 400;\">Cut through the noise, stand out in the scroll.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In a world of endless profiles and pitch decks, getting investor-ready means more than just knowing your numbers. It means making your online presence work for you. And when it comes to LinkedIn, small changes can create big opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This session dives deep into the power of profile optimization for investor outreach.<\/span> <a href=\"https:\/\/www.linkedin.com\/in\/rob-cossins\/?original_referer=https%3A%2F%2Fwww%2Ebing%2Ecom%2F&amp;originalSubdomain=uk\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Rob Cossins<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ekaterinamanoilenko\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ekky Manoilenko<\/span><\/a><span style=\"font-weight: 400;\"> from <\/span><a href=\"https:\/\/www.linkedin.com\/company\/scribelabsai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Scribe<\/span><\/a><span style=\"font-weight: 400;\"> share data-backed tips on how founders can build credibility and attract the right kind of attention from angel investors, without overthinking their personal branding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re fundraising now or planting seeds for future rounds, this session will help you craft a LinkedIn presence that fosters trust and gets responses.<\/span><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"Optimising your LinkedIn profile: ready for investor outreach\" src=\"https:\/\/player.vimeo.com\/video\/1090509720?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script><\/p>\n"},{"acf_fc_layout":"text","text":"<h1><b>Key takeaways<\/b><\/h1>\n<h2><b>What investors really look for on LinkedIn<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn is often an investor\u2019s first impression of you. Clarity, confidence and relevance matter more than cleverness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight traction, progress and product-market fit early in your profile. Investors are scanning for <\/span><i><span style=\"font-weight: 400;\">investable<\/span><\/i><span style=\"font-weight: 400;\"> signals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A clear headline and summary that communicates your startup\u2019s mission, market and value proposition builds instant trust.<\/span><\/li>\n<\/ul>\n<h2><b>Optimizing your profile to drive inbound interest<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Think of your profile like a pitch deck. What problem are you solving, and why are you the one to solve it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid jargon and empty phrases like \u201cpassionate entrepreneur\u201d. Instead, lead with your achievements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your banner image and featured section to reinforce credibility with links to press, pitch decks or product demos.<\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"cta","cta":{"type":"default","subheading":"","heading":"Perfect your pitch","content":"Use our free ultimate pitch deck template: includes step-by-step guidance & tips from our investors ","bullet_points":false,"form":{"type":"none","hubspot_form":{"layout":"newsletter","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. You can unsubscribe anytime. View our <a href=\"\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy<\/a>"},"custom":{"embed":""},"gtm_form_type":"default","gtm_form_location":"default"},"button":{"title":"Get the free template","url":"https:\/\/seedlegals.com\/us\/resources\/pitch-deck-template-us-startups\/?nr=1","target":"_blank"},"image":417581}},{"acf_fc_layout":"text","text":"<h2><b>The strategy behind finding and messaging angel investors<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use tools (like Scribe) to filter relevant angel investors by check size, sector and stage. Then connect with purpose.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized, concise messages that reference shared interests or previous investments get better response rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don&#8217;t send generic cold messages. Treat outreach like networking, not sales.<\/span><\/span><\/li>\n<\/ul>\n<h2><b>Improving visibility\u00a0<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Posting regularly isn\u2019t required, but strategic visibility helps. Think traction updates, key wins or product launches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage with investor content by commenting thoughtfully, as this boosts visibility and shows you\u2019re active in the ecosystem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Even small updates can make you top of mind. Consistency is more important than virality. <\/span><\/li>\n<\/ul>\n"},{"acf_fc_layout":"cta","cta":{"type":"default","subheading":"SeedLegals newsletter","heading":"Connect with fascinating founders","content":"Sign up to our newsletter and get the best of SeedLegals events delivered directly to your inbox. 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View our <a href=\"\/us\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy<\/a>"},"custom":{"embed":""},"gtm_form_type":"newsletter_subscriber","gtm_form_location":"default"},"button":"","image":417752}}],"blog_layout":"v2","v2":{"hero":{"image_background_color":"#E7F1FF","image_fit":"img--cover"},"adverts":[{"type":"selector","selected_advert":{"ID":405545,"post_author":"68","post_date":"2024-05-02 16:16:54","post_date_gmt":"2024-05-02 15:16:54","post_content":"","post_title":"UK - funding ebook","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"2024-funding-ebook","to_ping":"","pinged":"","post_modified":"2025-01-29 13:48:53","post_modified_gmt":"2025-01-29 13:48:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/seedlegals.com\/?post_type=blog_advert&#038;p=405545","menu_order":0,"post_type":"blog_advert","post_mime_type":"","comment_count":"0","filter":"raw"},"custom_advert":{"advert_tracking_id":"","layout":"default","image":{"image":false,"link":""},"text":{"heading":"","content":"","button":null,"background_color":"#EEF4FF","text_color":"#000646"},"form":{"form":{"type":"none","hubspot_form":{"layout":"newsletter","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. 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