{"id":415987,"date":"2021-04-30T23:04:22","date_gmt":"2021-04-30T22:04:22","guid":{"rendered":"https:\/\/seedlegals.com\/resources\/how-to-find-startup-funding\/"},"modified":"2025-02-26T09:55:00","modified_gmt":"2025-02-26T10:55:00","slug":"how-to-find-startup-funding","status":"publish","type":"post","link":"https:\/\/seedlegals.com\/us\/resources\/how-to-find-startup-funding\/","title":{"rendered":"How to find startup funding"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How to find startup investors&#8230; one of the most common questions we get asked at SeedLegals. So, here&#8217;s the comprehensive guide to finding investors for every stage of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, let&#8217;s define the stage your business is at, in VC industry-speak: Pre-seed, Seed, Series A, Series B.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parameters will vary depending on your startup&#8217;s sector but broadly speaking for a UK company these are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Pre-seed<\/strong> &#8211; you&#8217;re either pre-idea or pre-product (and therefore pre-revenue)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Seed<\/strong> &#8211; post product, and either on the cusp of revenue or just post revenue (e.g. making \u00a310k a month)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Series A<\/strong> &#8211; post product, (near) making \u00a31m annual recurring revenue (\u201cARR\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Series B<\/strong> &#8211; \u00a310m ARR<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The good news for any startup is that the funding universe for them has never been so plentiful. There is more money than <\/span><i><span style=\"font-weight: 400;\">ever <\/span><\/i><span style=\"font-weight: 400;\">available from institutional investors, startups themselves are helping to democratise investment (e.g. SeedLegals making the legal work simpler and less expensive, crowdfunding platforms making it easier for the public to invest), and thus the universe of angel investors has never been so ripe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here we\u2019ll cover the main sources of equity capital for start-ups from:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Incubators \/ Accelerators<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Angels<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Crowdfunding<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Venture Capital funds<\/strong>\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before you consider any of the above to give away equity, don&#8217;t forget about <em>grants<\/em>.\u00a0<\/span><\/p>\n<h2><span style=\"font-size: 24pt;\"><b>Grants, grants, grants\u00a0<\/b><\/span><\/h2>\n<p><i>Ideal for &#8211; any start-up<br \/>\n<\/i><i>Pros &#8211; free money<br \/>\n<\/i><i>Cons &#8211; time to find and apply<\/i><\/p>\n<p><span style=\"font-weight: 400;\">Before you even consider the private route, it\u2019s worth a search for grant options. It\u2019s free money, not a loan &#8211; take it. It takes none of your equity. The key issue is knowing where to go and the time needed to spend on grant applications. A Google search will point you in some directions surely but grant funding is not as heavily marketed as a VC fund would be. If you know where to go for grants, great. If not, or you feel you don\u2019t know the options available to you, consider speaking to funding specialists who can help you navigate that landscape. Our partners at <\/span><a href=\"https:\/\/swoopfunding.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=brand&amp;utm_term=Swoop&amp;gclid=Cj0KCQjwsqmEBhDiARIsANV8H3b1TgMKcKfqU2LpaKc6vZkUQgUDUddga4e_nPccyY5xqYJ3nJ4uofwaAqOAEALw_wcB\"><span style=\"font-weight: 400;\">Swoop <\/span><\/a><span style=\"font-weight: 400;\">can help you do just that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a start-up housed in a university (say in a lab), or your start-up is heavily based on scientific research, there\u2019s a very likely chance that there will be easy grant money out there for you to get (e.g. Innovate UK).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grants will unlikely fuel you forever, but you should maximise their non-dilutive benefit in the early stages of your business before having to more likely give away equity when you raise from investors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let\u2019s say grant funding was never an option for you or you\u2019ve exhausted its capability. What next? Chances are your next course is angel investors or, if you\u2019re a pre-idea, pre-product or maybe even a pre-revenue startup, there is also the option of an incubator \/ accelerator.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-size: 24pt;\"><b>Incubators \/ Accelerators<\/b><\/span><\/h3>\n<p><i>Ideal for &#8211; pre-seed companies<br \/>\n<\/i><i>Pros &#8211; non-cash resources, early access to VCs<br \/>\n<\/i><i>Cons &#8211; expensive, not accessible for all businesses, not accessible all year round<\/i><\/p>\n<p><span style=\"font-weight: 400;\">The crossover between \u2018incubators\u2019 and \u2018accelerators\u2019 for start-ups has become increasingly nebulous over recent years. In essence these organisations provide businesses (or even teams before they\u2019ve even formed an idea for a business) not only with cash investment but also a dedicated amount of resources. The scope of \u2018resources\u2019 will vary from firm to firm, from something as minimal as office space to more comprehensive services such as operational advice from mentors for perfecting your business model, business plan, product, tech etc. The overall goal of these services is to help accelerate your business over a defined period of time e.g. an 8 week or 3 month programme.<\/span><\/p>\n<p><b>The caveat is not all of these organisations can provide cash investment <\/b><span style=\"font-weight: 400;\">so if cash is an absolute must in the short term, an incubator \/ accelerator might not be the best course of action. The other cons are that many operate their programmes at fixed times during the year so you can\u2019t enrol whenever. The other con is that, relatively speaking, the cost of these programmes is expensive. On joining the programme, rather than pay cash for the incubator\/accelerator services, the organisation will take a non-negotiable stake in your business in exchange for cash and\/or the services provided by the organisation on the programme.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pros are if you\u2019re a first-time founder, the resources provided by these programmes can be invaluable to getting your business off the ground. Y-Combinator, arguably the world\u2019s most famous incubator, has been the starting ground for some of the world\u2019s most successful startups such as Airbnb and Stripe. Another significant advantage from participating in these programmes is that at the end of them there will be a \u2018demo day\u2019 where you will pitch to a plethora of VCs and angels (the most renowned incubators\/accelerators such as Antler and Entrepreneur First will give you the widest access), thus giving you the perfect springboard to raise either your next round or build those important VC relationships early on for your fundraising journey.<\/span><\/p>\n<p>If this isn&#8217;t for you, your next best step is friends and family, although for many this might not be a route to pursue either from a relationship standpoint or the amount of capital needed. So the next best step is angel investors.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 24pt;\"><b>Angel Investors<\/b><\/span><\/p>\n<p><em>Ideal for &#8211; any business<br \/>\n<\/em><em>Pros &#8211; quickest source of capital<br \/>\n<\/em><em>Cons &#8211; you\u2019ll often need many to fill your round and can be an administrative hassle<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Angel investors are individuals who will write (relatively speaking) small tickets into your business (anything from \u00a31k &#8211; \u00a3100k). They are most likely to be the very first private investors into your business. Why? For a few reasons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average ticket size written by angels or a group of angels is generally too small for funds to consider (e.g. &lt;\u00a3100k).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the UK particularly, there is a fantastic tax incentive (SEIS and EIS) for angels to invest. Investing into these start-ups give them tax refunds which thus partially de-risks the investment. This tax incentive is the lifeblood of the UK start-up ecosystem.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Despite being the cornerstone of start-up investment in the UK, angels are, unlike VCs, hard to find. The majority don\u2019t actively market themselves on Twitter for example. But there are thousands of them in the UK alone. As a founder, fundraising is an extremely time-intensive and administrative process so optimising that process is key to minimise distraction from growing your business. So, some basic rules to get them:<\/span><\/p>\n<p><b>If your business is likely to be eligible for (S)EIS, apply for Advance Assurance ASAP.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This means your investor will get significant tax advantages to investing, which de-risks their investment in you significantly (by.30-50% of the cost). If you get this, the wider the pool of angel investors you\u2019ll be able to market to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d recommend doing this either before or as you start approaching angel investors. It can take HMRC a few weeks to approve your application so you want to have it in place asap so you can progress getting any committed investment secured asap (you can get this done on <a href=\"https:\/\/seedlegals.com\/start\/seis-eis\/?gclid=Cj0KCQjw1a6EBhC0ARIsAOiTkrGDY9J-BeAtIi9co3shNyC-f1HZ_4dsWxym3kmirX3Dlpz4aIM1Cg4aAtFoEALw_wcB&#038;utm_device=c&#038;utm_adposition=&#038;utm_network=g&#038;utm_keyword=%2Badvance%20%2Bassurance&#038;utm_matchtype=b&#038;utm_medium=PPC&#038;utm_source=adwords&#038;utm_campaign=6543037850&#038;utm_term=%2Badvance%20%2Bassurance&#038;hsa_tgt=kwd-360872298129&#038;hsa_mt=b&#038;hsa_cam=6543037850&#038;hsa_kw=%2Badvance%20%2Bassurance&#038;hsa_net=adwords&#038;hsa_acc=3885014890&#038;hsa_grp=84188947808&#038;hsa_src=g&#038;hsa_ad=461580459551&#038;hsa_ver=3&#038;gclid=Cj0KCQjw1a6EBhC0ARIsAOiTkrGDY9J-BeAtIi9co3shNyC-f1HZ_4dsWxym3kmirX3Dlpz4aIM1Cg4aAtFoEALw_wcB\">SeedLegals<\/a> easily).\u00a0<\/span><\/p>\n<p><strong>Make noise<\/strong><\/p>\n<p>In tandem to you searching for investors, <strong>you can make investors find you<\/strong>. So make noise. About to launch your MVP? Just signed a brand name partnership? Shout about it on LinkedIn, Twitter or other communities where investors and startups meet. The more viral your name becomes, the more likely investors will reach out to you. This is a win-win. Not only could you land investors, but this could also give you side-benefits such as new customers or partners (which in turn makes you more attractive to investors).<\/p>\n<p><b>Analyse your own network.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll be able to do this mentally of course (\u201cWho do I know that has (a) has cash (b) would consider investing in my business?\u201d) but chances are, unless you\u2019re highly connected with the investment world, the number of people will be limited. Don\u2019t bank on pitching to a few angels to get your investment, you should be aiming in the tens at least.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So start with those leads if there are any, they are your warmest in terms of getting a conversation. Warm referrals are the best for angel investors. It\u2019s not because they\u2019re exclusive but you\u2019re far more likely to get a response with a warm introduction. Serial angel investors are likely to receive many pitches a week and angel investing might not be their full-time job, so it\u2019s easy for cold e-mails to get lost. Bug all your friends for intros. You\u2019re a start-up after all, you\u2019re expected to hustle. Who knows, the angel investor you land up speaking to may be impressed by the efforts you took to get there which will say a lot about your investability as a founder.\u00a0<\/span><\/p>\n<p><b>Hunt<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t know anyone or run out of links? No problem, but the challenge is harder. It\u2019s time to hunt. Some useful resources would be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start-up databases like Crunchbase &#8211; search for companies that are in a similar space to you and see who\u2019s invested in them. If there are angels who\u2019ve invested, try to find them on LinkedIn or Twitter to do a direct outreach (or intro if you see you have a connection).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The proliferation of tech content is also bringing angels to the fore. Here are some articles by <a href=\"https:\/\/sifted.eu\/articles\/uk-angel-investors-2020\/\">Sifted<\/a> and our friend <\/span><a href=\"https:\/\/pinver.medium.com\/the-future-of-uk-angel-investing-1edb6b03be2d\"><span style=\"font-weight: 400;\">Pietro Invernizzi<\/span><\/a><span style=\"font-weight: 400;\"> at Stride VC on some of the most active angels in the UK.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If there\u2019s a link here or to other angels you see there, great. See how you can get an intro. If it\u2019s these angels or others, cold outreach is the next step. This is fine but <strong>the key here is to make MAXIMUM impact with the first intro.<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some hunting tips.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><em>Get them interested<\/em> &#8211; be conscious that angels, the most active ones in particular, will get tens and tens (if not hundreds) of decks or invites to speak about investments per week from cold e-mails. A tip a \u2018super angel\u2019 (i.e. those who write particularly big tickets, e.g. \u00a350k+) told me that the best way to stand out is to open your message with a one-liner that says something noteworthy about you as an entrepreneur. Maybe you\u2019ve founded a business before or have a notable tech background at one of the big names, or maybe your business is addressing a [x]bn market, has a commercial agreement with a brand name. Get them interested. It won\u2019t work every time of course but it\u2019s better than the formal pleasantries of a \u2018let\u2019s connect\u2019 message, because chances are the recipient won\u2019t read beyond the first few lines. Looking at the angel\u2019s LinkedIn, try to assess their style, is their profile quite formal (e.g. like a lawyer or investment banker) or more informal &#8211; use that to craft your message with the goal of it standing out.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><em>Make yourself as visible as possible<\/em> &#8211; if reaching out on LinkedIn cold, make sure your profile is fully up-to-date. A new angel will know nothing about you, and angels more than often are investing in founders as much (if not more) than ideas. Your profile is likely the first thing they\u2019ll be jumping to begin that first step in assessing your credibility to execute your proposal.<\/span><\/li>\n<li aria-level=\"1\"><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><em>Always, always send a deck &#8211;<\/em> don\u2019t draw out conversation by inviting for a call before sending a deck. 99% won\u2019t want to engage in conversation before seeing the deck. By not sending a deck, you\u2019re increasing the chances of that conversion going nowhere. Don\u2019t be obsessed with confidentiality over your idea. As we say at SeedLegals, ideas are cheap, implementation is what\u2019s expensive.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With all of this, maximum impact is the key because the beauty about getting angels on board is that sometimes it can only take one interested angel to refer the opportunity on to others. All of a sudden you could have your whole round filled, or a substantial commitment to get others on the bandwagon. You are a sole hunter but angels often hunt for deals in packs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other main positive about angels is that they can be extremely quick to commit and execute. I\u2019ve met super angels who will commit after one phone call. Given they\u2019re investing their own money, they\u2019re also more incentivised than any investor to help you (be it through network, consulting etc). Be wary of those who ask for compensation unless there\u2019s a real justification for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main disadvantage with angel funding is that their ticket size is relatively small, and so eventually your business\u2019 capital requirements get to a stage where it doesn\u2019t make sense from both an administrative and time cost to corral 50 angels to commit \u00a320k each. It\u2019s much better in that instance to then find a larger source of capital from one source. Previously this was just VC, but crowdfunding has also opened that pool of capital.<\/span><\/p>\n<p><span style=\"font-size: 24pt;\"><b>Crowdfunding<\/b><\/span><\/p>\n<p><em>Ideal for &#8211; consumer focused business<br \/>\n<\/em><em>Pros &#8211; access to wider pool of capital, increase brand awareness and loyalty<br \/>\n<\/em><em>Cons &#8211; fees on capital raised, can&#8217;t access generally until you have significant private investment committed<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Crowdfunders are platforms that allow you to fundraise from the general public. These are an effective way of outsourcing fundraising in that your pitch is marketed to the general public.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are both private and public crowdfunders. Examples of private ones would be the <\/span><a href=\"https:\/\/memberhub.ukbaa.org.uk\/\"><span style=\"font-weight: 400;\">UK Business Angels Association<\/span><\/a><span style=\"font-weight: 400;\">, which markets your deal to their membership of angels and funds. The public ones are ones that are open to the public such as Seedrs, Crowdcube or Kickstarter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which platform you choose depends on what you want and what you\u2019re willing to give away. For consumer product businesses, there are more options in that platforms like Kickstarter allow you to raise money by selling early prototypes of your product to customers, whereas with Crowdcube and Seedrs you\u2019re selling pure equity. Either way you choose, they are good way of (i) marketing your proposition to the wider public and (ii) for those that invest or buy say via Kickstarter, they are a fantastic way of creating and maintaining customer loyalty for the growth of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main disadvantages of equity crowdfunding are that (i) you need to have a significant amount of private investment committed (generally at least 30% of your total amount) before that platform will market you to their community. The other main drawback is that it is not cheap, the fees on these rounds start at 6% of the equity you raise.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Particularly for non-consumer focused propositions, crowdfunding doesn\u2019t appear to be as popular. If crowdfunding is not your desired route, the typical next avenue would be VC funding.\u00a0<\/span><\/p>\n<p><span style=\"font-size: 24pt;\"><b>VC funds\u00a0<\/b><\/span><\/p>\n<p><em>Pros &#8211; large sums to accelerate growth, boost your profile<br \/>\n<\/em><em>Cons &#8211; time intensive process to raise\u00a0<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Venture Capital is a very wide term. 99% of funds have some form of strategy, either by the sectors they invest in and\/or the strategy (i.e. pre-seed, seed, Series A etc.).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you even consider going down this route, you need to consider the fundamentals of whether the VC path is right for you. That\u2019s a separate topic which is covered in <\/span><a href=\"https:\/\/seedlegals.com\/resources\/are-you-ready-for-vc-funding\/\"><span style=\"font-weight: 400;\">this article<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for VC funds, a similar strategy exists for engaging with them. As an ex-VC, here are some tips for finding them.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decide how much it is you need to raise. Be realistic, if you go too high, chances are you&#8217;re pitching to the wrong VCs which is a waste of your time (and theirs).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once you\u2019ve decided the amount, look for VCs that could invest in your company based on the sector you\u2019re in and the stage of your business (i.e. pre-seed, seed etc.). VCs are very well advertised, a good few Google searches will give you plenty of information. Once you start following enough people in the start-up industry, chances are you\u2019ll find someone publishing a free database of investors with their investment strategy and focus. Otherwise, Crunchbase also serves as a good source of info here.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chances are you\u2019ll need to filter this list extensively. If your business is not eligible for (S)EIS, don\u2019t pitch to any of the (S)EIS funds &#8211; they simply won\u2019t be able to invest no matter how great your company is.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify your nearest competitors and find out who the VCs are. Don\u2019t approach these ones. It\u2019s very unlikely that VCs will invest in companies that compete with their portfolio.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On your target list, you will most likely have 10s of VCs on your list to approach (if you don\u2019t, chances are your business is quite niche which is fine, remember that niche firms will see less deal flow than mainstream VCs). Identify a target number of your \u2018hottest leads\u2019 (i.e. the ones you think best match what you\u2019re offering) and make it a number you can realistically handle, say 30 for example. If a VC rejects you along the way (they will, it\u2019s a numbers game), strike that one off and bring one from your \u2018back-ups\u2019 on.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you can, try to get a warm intro through your network but it\u2019s not essential. Venture Capital in recent years has become a much more open industry and many VCs now either publish their emails on the website or a way for you submit your pitch through their website. By all means do this but again bear in mind VCs probably receive near hundred decks a week. VC funds are lean operations and are time-poor.\u00a0<\/span><\/li>\n<li aria-level=\"1\">If you&#8217;re looking for more creative ways to engage, <span style=\"font-weight: 400;\">a positive thing about VC Twitter (and general social media) is that it provides a fantastic opportunity to engage. You can build relationships with VCs now a lot easier, whether it be approaching directly, or engaging with the content they\u2019re writing.\u00a0<\/span><\/li>\n<li aria-level=\"1\">As with angels, send a deck.<\/li>\n<li aria-level=\"1\">After your first conversation, keep up the momentum, understand what their decision-making process is and hold them to it. It\u2019s very easy for VCs to fall behind in their processes given the workload that comes in screening tens or hundreds of deals a week.<\/li>\n<li aria-level=\"1\">And finally, as with angels, make noise. Junior VCs in particular hunt actively for deals. Their careers could be made by finding the next Stripe. They populate social media. Keep making noise and chances are VCs could approach you.<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\"><strong>The good thing for founders now is that it is very much a founder\u2019s market.<\/strong> The number of VC funds out there is more than ever, even those organisations who once mocked venture capital (hedge funds for example) are now coming into this space aggressively (see Tiger Capital). As I once heard a very famous VC say, VCs sell the most commoditised asset in the world &#8211; cash. The best VCs do well because of smarts, but at the same time a lot of the success comes down to getting access to those founders (and in particular, being the first one to get access). Some VCs are hiring people now with non-conventional backgrounds (e.g. data scientists) to find novel ways to get access early to the best founders. Now the VCs are trying to find ways to get to the best companies, rather than the other way around. This isn\u2019t a reason to be arrogant of course with VCs when you&#8217;re pitching (remember their circle is small, word travels), but the right company can now garner a lot of competitive interest.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most common questions founders ask is \u2018How do I get funding?\u2019 Read our comprehensive guide to finding funding for every stage of your business.<\/p>\n","protected":false},"author":163,"featured_media":418451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[141,156,158],"tags":[],"event_tags":[],"class_list":["post-415987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-us","category-investor-directory-us","category-founder-interviews-us"],"acf":{"blog_layout":"v2","hero_image":418451,"sidebar_layout":{"related_posts_heading":"You may also be interested in","related_posts":[{"post":false,"custom_heading":""}]},"show_author_card":false,"post_content":[{"acf_fc_layout":"text","text":"<p>How to find startup funding is one of the most common questions we get asked at SeedLegals.<\/p>\n<p>Sure, this practice is an art in itself, but over the years we&#8217;ve perfected tried and trusted ways to help you look in the right places and secure that crucial investment.<\/p>\n<p>But before you seek investment, there are some crucial things that you need to do first.<\/p>\n<p>First, define the stage your business is at, in VC industry-speak:<\/p>\n<ul>\n<li><strong>Pre-seed:<\/strong> you\u2019re pre-idea or pre-product (and therefore pre-revenue). Depending on the sector lots of pre-seed companies may have a product\/MVP in market at this time<\/li>\n<li><strong>Seed:<\/strong> post-product, on the cusp of revenue or just post-revenue (e.g. making $10k a month)<\/li>\n<li><strong>Series A:<\/strong> post-product, near making $1M annual recurring revenue (ARR)<\/li>\n<li><strong>Series B:<\/strong> $10M ARR<\/li>\n<\/ul>\n<h2><strong>The different types of startup funding<\/strong><\/h2>\n<p>Now let\u2019s break down the main sources of financing for startups:<\/p>\n<ul>\n<li>Grants<\/li>\n<li>Incubators \/ accelerators<\/li>\n<li>Angel investors<\/li>\n<li>Crowdfunding<\/li>\n<li>VC funds<\/li>\n<\/ul>\n<h2><strong>Grants<\/strong><\/h2>\n<ul>\n<li><strong>Good for<\/strong> \u2013 any startup, particularly if you\u2019re in a university or working in scientific research<\/li>\n<li><strong>Pros<\/strong> \u2013 investors like it because it\u2019s non-dilutive and more value can be created without giving away equity<\/li>\n<li><strong>Cons<\/strong> \u2013 time to find and apply; low success rate for companies outside university, science or tech sectors<\/li>\n<\/ul>\n<p>Before you consider private investors, it\u2019s worth a search for grant options. They\u2019re free money not a loan, and don\u2019t take any of your equity.<\/p>\n<p>But grants come with a couple of challenges. The first is where to look. A Google search will get you started, but grant funding is not as heavily marketed as VC funds. If you\u2019re struggling to figure out what options are available to you, reach out to other founders or investors in your network to see what they\u2019ve come across and help you navigate that landscape.<\/p>\n<p>The second issue is grants can be very competitive, depending on which sector you\u2019re in. If you\u2019re a startup housed in a university (say in a lab) or your work is heavily based on scientific research or new tech, there\u2019s a good chance there will be grant money out there for you.<\/p>\n<p>Grants won\u2019t fuel you forever but if you can get them then make the most of their non-dilutive benefit in the early stages of your business. Once you raise from investors, you\u2019ll have to give away equity. This means more people have a say in your company and you have less control.<\/p>\n<p>But if grant funding isn\u2019t an option or you\u2019ve exhausted your options, what next? For early-stage startups, there are two key routes: incubators \/ accelerators and angel investors.<\/p>\n<h2><strong>Incubators \/ accelerators<\/strong><\/h2>\n<ul>\n<li><strong>Good for<\/strong> \u2013 pre-seed companies<\/li>\n<li><strong>Pros<\/strong> \u2013 training and resources, early access to VCs<\/li>\n<li><strong>Cons<\/strong> \u2013 not open to all businesses nor accessible all year round<\/li>\n<\/ul>\n<p>Incubators and accelerators are programs that give startups training, mentoring and often a seed investment to help fast-track their business growth. Incubators will support entrepreneurs who are still in the idea stage and working to determine product-market fit. Accelerators tend to run for a set timeframe and help startups who already have an MVP get investment-ready.<\/p>\n<p>For first-time founders, the resources, networking and expert advice provided by these programs can be invaluable for getting your business off the ground.<\/p>\n<p>At the end of an incubator or accelerator, there will be a \u2018demo day\u2019 where you\u2019ll pitch to VCs and angel investors. This gives you a springboard to raise your next round or build those important VC relationships early on in your fundraising journey. It\u2019s a good idea to look into the reputation of any incubators\/accelerators you apply to as the most renowned programs like <a href=\"https:\/\/www.antler.co\/location\/us\" target=\"_blank\" rel=\"noopener\">Antler<\/a>, <a href=\"https:\/\/www.techstars.com\/\" target=\"_blank\" rel=\"noopener\">Techstars<\/a> and <a href=\"https:\/\/www.joinef.com\/\" target=\"_blank\" rel=\"noopener\">Entrepreneur First<\/a> will give you the widest access to investors.<\/p>\n<p>Keep in mind that while you don\u2019t pay cash for an incubator\/accelerator, you do pay in equity. The organization will often take a stake in your business in return for the resources they\u2019re giving you.<\/p>\n<h2><strong>Angel investors<\/strong><\/h2>\n<ul>\n<li><strong>Good for<\/strong> \u2013 any business<\/li>\n<li><strong>Pros<\/strong> \u2013 they will be personally invested in your company and its success<\/li>\n<li><strong>Cons<\/strong> \u2013 usually invest less money than a VC so you need more to fill your round which can be an administrative hassle<\/li>\n<\/ul>\n<p>Angel investors are individuals who write relatively small tickets into your business (anything from $1k \u2013 $250k). They are most likely to be the very first private investors in your business. Why? For a few reasons:<\/p>\n<ul>\n<li>The average ticket size written by angels or a group of angels is generally too small for funds to consider (e.g. &lt;$250k)<\/li>\n<li>The Internal Revenue Service incentivizes angels to invest in early-stage businesses through <a href=\"https:\/\/seedlegals.com\/us\/resources\/qsbs-for-founders\/\" target=\"_blank\" rel=\"noopener\">QSBS tax relief<\/a><\/li>\n<li>Compared to a VC fund, angels can be very quick to commit and execute their investment<\/li>\n<\/ul>\n<p>But angels are much harder to find than VCs. Most don\u2019t actively market themselves and there are thousands in the US alone. So, as a founder, you need to go looking. Here are a few ways to stand out from the crowd\u2026<\/p>\n<h3><strong>How to find angel investors<\/strong><\/h3>\n<p><a href=\"https:\/\/seedlegals.com\/us\/start\/qsbs\/\" target=\"_blank\" rel=\"noopener\">Applying for Qualified Small Business Stock<\/a> makes you dramatically more investable. It gives your investors significant tax incentives that make investing early much less risky.<\/p>\n<p><a href=\"https:\/\/seedlegals.com\/us\/resources\/a-state-by-state-analysis-of-how-qualified-small-business-stock-qsbs-is-treated\/\" target=\"_blank\" rel=\"noopener\">Many US states offer QSBS<\/a>\u00a0as a tax incentive. For example, Delaware, New York, Colorado, and Connecticut conform to QSBS. If your investors are in a state that conforms to QSBS, they can also benefit from state tax exemptions, making investment in your company even more beneficial. Be aware though that not all states conform to QSBS (for example, California doesn\u2019t).<\/p>\n"},{"acf_fc_layout":"content_highlight","highlight_type":"tip","background_colour":"blue","show_icon":true,"content":"<b>You could save your investors millions in tax with QSBS<\/b><br \/>\r\n<br \/>\r\n- Up to 100% exemption on federal capital gains taxes<\/a><br \/>\r\n- Applies to gains up to $15 million or 10x the investment<\/a><br \/>\r\n- State-specific tax benefits may apply<\/a>","link":null},{"acf_fc_layout":"text","text":"<h4><strong>Be noisy<\/strong><\/h4>\n<p>Make it easy for investors to find you. About to launch your MVP? Just signed a brand name partnership? Shout about it on LinkedIn and X. The more angels that see your name pop up, the more likely they\u2019ll be to reach out to you. Plus you might attract some new customers or partners too.<\/p>\n"},{"acf_fc_layout":"expert_highlight","expert_highlight":{"":null,"image":{"ID":415988,"id":415988,"title":"Yohann Ceo Angel Partners","filename":"Yohann-CEO-Angel-Partners.jpg","filesize":"29540","url":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners.jpg","link":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners.jpg","alt":"","author":"68","description":"Yohann Ceo Angel Partners","caption":"Yohann Ceo Angel Partners","name":"1fb30b6fbffc4d34a887381e275d8745-2","status":"inherit","uploaded_to":415987,"date":"2023-06-02 08:53:36","modified":"2025-02-04 13:44:49","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/seedlegals.com\/wp-includes\/images\/media\/default.png","width":500,"height":500,"sizes":{"thumbnail":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners.jpg","medium_large-width":500,"medium_large-height":500,"large":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners.jpg","large-width":500,"large-height":500,"_themosis_media":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners-100x100.jpg","_themosis_media-width":100,"_themosis_media-height":100,"1536x1536":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners.jpg","1536x1536-width":500,"1536x1536-height":500,"2048x2048":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners.jpg","2048x2048-width":500,"2048x2048-height":500,"themosis":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners-200x150.jpg","themosis-width":200,"themosis-height":150,"tog-small":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners-300x300.jpg","tog-small-width":300,"tog-small-height":300,"tog-medium":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners.jpg","tog-medium-width":500,"tog-medium-height":500,"tog-large":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners.jpg","tog-large-width":500,"tog-large-height":500,"tog-huge":"https:\/\/seedlegals.com\/wp-content\/uploads\/2021\/04\/Yohann-CEO-Angel-Partners.jpg","tog-huge-width":500,"tog-huge-height":500}},"quote":"<p>Angel investors provide more than just financial backing to startups: they bring invaluable expertise and mentorship to the table.<\/p>\n<p>Their experience and networks can open doors to new opportunities, strategic partnerships, and industry connections that can accelerate a startup\u2019s growth.<\/p>\n<p>Unlike traditional VC funds, angel investors are often willing to take more risk providing startups with the runway and flexibility they need to experiment, iterate, and pivot if necessary.<\/p>\n","name":{"title":"Yohann Merran","url":"https:\/\/www.linkedin.com\/in\/yohann-m-0aaab94b\/","target":"_blank"},"role":"Founding Partner & CEO","company":{"title":"Angel Partners","url":"https:\/\/angelspartners.com\/","target":"_blank"},"linkedin":{"title":"Yohann Merran","url":"https:\/\/www.linkedin.com\/in\/yohann-m-0aaab94b\/","target":""},"facebook":"","instagram":"","twitter":"","hide_image":false}},{"acf_fc_layout":"text","text":"<h4><strong>Look at your own network<\/strong><\/h4>\n<p>Think about who you know and who they may be connected to in the world of investment. Warm referrals are the best for angel investors so ask for introductions from existing investors, advisors, mentors, accelerators or even early customers.<\/p>\n<p>Meeting new people at networking events is a great way to make connections. Sign up to our newsletters and join us at one of our upcoming events.<\/p>\n"},{"acf_fc_layout":"cta","cta":{"type":"default","subheading":"Get ahead, stay ahead with SeedLegals","heading":"Sign up to our newsletters","content":"Join our community and get the best of SeedLegals delivered directly to your inbox. Startup news, networking meet-ups and educational events all included.","bullet_points":false,"form":{"type":"hubspot","hubspot_form":{"layout":"newsletter","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"e9ed89c4-c84c-40f7-af2b-00b8f021e24b","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. You can unsubscribe anytime. View our <a href=\"\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy<\/a>"},"custom":{"embed":""},"gtm_form_type":"default","gtm_form_location":"default"},"button":"","image":412315}},{"acf_fc_layout":"text","text":"<h4><strong>Hunt, hunt, hunt<\/strong><\/h4>\n<p>If you\u2019ve run out of leads then it\u2019s time to get digging. Look up companies in your sector on <a href=\"https:\/\/www.crunchbase.com\/\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a> and LinkedIn to see who\u2019s invested in them. Angels are unlikely to invest in a direct competitor, but you can see who else those angels are connected with and any active angel networks they&#8217;re part of.<\/p>\n<p>When you\u2019re doing cold outreach, make sure you do your research first. Learn as much as possible about their thesis and the sectors and stage of companies they invest in. Make your email personal by referencing something they\u2019ve done and show why you\u2019re the right fit for each other.<\/p>\n<p>The best way to stand out is to open your message with a one-liner that says something noteworthy about you as an entrepreneur. Maybe you\u2019ve founded a business before, worked at a top tech company or you already have a commercial agreement with a brand name. Get them interested beyond a standard \u2018let\u2019s connect\u2019 message.<\/p>\n<p>It\u2019s important that your LinkedIn profile is up-to-date as that\u2019s likely the first thing an angel will look at to assess your credibility. Always send a deck along with your outreach and don\u2019t force an investor to sign an NDA before they see it. They\u2019re not looking to steal ideas, they\u2019re looking for people who can implement great ideas.<\/p>\n"},{"acf_fc_layout":"text","text":"<h4><strong>Perfect your elevator pitch<\/strong><\/h4>\n<p>As well as having a stand-out pitch deck, you want to have a clear and succinct elevator pitch. Make sure you can explain what you do in under 60 seconds &#8211; if you can keep it to 30 seconds, even better.<\/p>\n"},{"acf_fc_layout":"cta","cta":{"type":"default","subheading":"The pitch deck investors want to see","heading":"Dramatically improve your chances of getting investment","content":"","bullet_points":[{"text":"Successfully used by 1,000s of founders "},{"text":"Includes expert tips from investors and founders"},{"text":"Step-by-step guides on each slide"}],"form":{"type":"hubspot","hubspot_form":{"layout":"default","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"ab956331-ef9b-4e69-9eea-c9702f048dbd ","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. You can unsubscribe anytime. View our <a href=\"\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy<\/a> "},"custom":{"embed":""},"gtm_form_type":"default","gtm_form_location":"default"},"button":"","image":417580}},{"acf_fc_layout":"text","text":"<p>You don\u2019t need to explain everything. It\u2019s just about sparking an investor\u2019s interest. Keep it short, impactful and practise, practise, practise.<\/p>\n"},{"acf_fc_layout":"expert_highlight","expert_highlight":{"":null,"image":{"ID":416389,"id":416389,"title":"Angel (1) (1)","filename":"Angel-1-1.png","filesize":187402,"url":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1.png","link":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1.png","alt":"Angel (1) (1)","author":"176","description":"Angel (1) (1)","caption":"Angel (1) (1)","name":"angel-1-1","status":"inherit","uploaded_to":414742,"date":"2025-02-10 15:40:59","modified":"2025-02-10 15:40:59","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/seedlegals.com\/wp-includes\/images\/media\/default.png","width":800,"height":800,"sizes":{"thumbnail":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1-300x300.png","medium-width":300,"medium-height":300,"medium_large":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1.png","medium_large-width":768,"medium_large-height":768,"large":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1.png","large-width":800,"large-height":800,"_themosis_media":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1-100x100.png","_themosis_media-width":100,"_themosis_media-height":100,"1536x1536":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1.png","1536x1536-width":800,"1536x1536-height":800,"2048x2048":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1.png","2048x2048-width":800,"2048x2048-height":800,"themosis":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1-200x150.png","themosis-width":200,"themosis-height":150,"tog-small":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1-300x300.png","tog-small-width":300,"tog-small-height":300,"tog-medium":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1-600x600.png","tog-medium-width":600,"tog-medium-height":600,"tog-large":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1.png","tog-large-width":800,"tog-large-height":800,"tog-huge":"https:\/\/seedlegals.com\/wp-content\/uploads\/2025\/01\/Angel-1-1.png","tog-huge-width":800,"tog-huge-height":800}},"quote":"<p>Your pitch deck should spotlight your unique edge, what sets you apart, and why no one else can replicate what you\u2019re doing.<\/p>\n","name":{"title":"Angel Gambino","url":"https:\/\/www.linkedin.com\/in\/angelgambino\/","target":"_blank"},"role":"Serial Entrepreneur and Angel Investor","company":{"title":"Nfluence Partners","url":"https:\/\/nfluencepartners.com\/contact-us\/","target":"_blank"},"linkedin":{"title":"Angel Gambino","url":"https:\/\/www.linkedin.com\/in\/angelgambino\/","target":""},"facebook":"","instagram":"","twitter":"","hide_image":false}},{"acf_fc_layout":"text","text":"<h2><strong>Crowdfunding<\/strong><\/h2>\n<ul>\n<li><strong>Good for<\/strong> \u2013 consumer-focused businesses<\/li>\n<li><strong>Pros<\/strong> \u2013 access to a wider pool of capital, increased brand awareness and loyalty<\/li>\n<li><strong>Cons<\/strong> \u2013 fees on capital raised and you can\u2019t access generally until you have significant private investment committed<\/li>\n<\/ul>\n<p>Crowdfunders are platforms that allow you to fundraise from the general public.<\/p>\n<p>There are both private and public crowdfunders. Private ones like <a href=\"https:\/\/www.fundable.com\/\" target=\"_blank\" rel=\"noopener\">Fundable<\/a> market your deal to their membership of angels and funds. Public ones such as\u00a0<a href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\" rel=\"noopener\">Kickstarter<\/a> are open to anyone. Others you may want to consider are <a href=\"https:\/\/www.dealmaker.tech\/\" target=\"_blank\" rel=\"noopener\">dealmaker<\/a>, <a href=\"https:\/\/wefunder.com\/\" target=\"_blank\" rel=\"noopener\">wefunder<\/a>, <a href=\"https:\/\/republic.com\/\" target=\"_blank\" rel=\"noopener\">republic<\/a> and <a href=\"https:\/\/www.startengine.com\/\" target=\"_blank\" rel=\"noopener\">startengine<\/a>.<\/p>\n<p>Which platform you choose depends on what you want and what you\u2019re willing to give away. For consumer product business, platforms like Kickstarter help you raise money by selling early prototypes to customers.<\/p>\n<p>The drawback of equity crowdfunding is you\u2019ll need to have a significant amount of private investment committed (generally at least 30% of your total amount) before that platform will market you to their community. And they\u2019re not cheap &#8211; the fees on these rounds start at 6% of the equity you raise.<\/p>\n<h2><strong>VC funds<\/strong><\/h2>\n<ul>\n<li><strong>Good for<\/strong> &#8211; late seed or Series A+ startups<\/li>\n<li><strong>Pros<\/strong> \u2013 large sums to accelerate growth, boost your profile<\/li>\n<li><strong>Cons<\/strong> \u2013 time intensive process to raise and there are high expectations of 10 &#8211; 100 times ROI<\/li>\n<\/ul>\n<p>Before you even consider talking to VCs, you need to think about whether you&#8217;re ready for VC funding. VCs generally come in at the late Seed or Series A stage when you\u2019ve released your first product and are ready to scale. They\u2019ll usually expect you to grow quickly and exit or IPO within around 7 years.<\/p>\n<h3><strong>How to find VC funds<\/strong><\/h3>\n<p>If you are ready to look for VC funds, here are some top tips for finding them:<\/p>\n<ul>\n<li><strong>Decide how much it is you need to raise:<\/strong> be realistic, if you go too high, chances are you\u2019re pitching to the wrong VCs which is a waste of your time (and theirs). It also means that the next round may be harder to raise due to higher expectations on growth\/valuation.<\/li>\n<li><strong>Look for VCs that fit your sector and stage:<\/strong> VCs are very well advertised. A good few Google searches will give you plenty of information. Once you start following enough people in the startup ecosystem, chances are you\u2019ll find someone publishing a free database of investors with their investment strategy and focus. Crunchbase is also a good source of info.<\/li>\n<li><strong>Filter your list:<\/strong> if your business is not eligible for QSBS, don\u2019t pitch it that way \u2013 they simply won\u2019t be able to invest no matter how great your company is.<\/li>\n<li><strong>Identify your nearest competitors and find out who the VCs are:<\/strong> it can be a great opportunity to pitch to them, as they may invest in companies that compete with their portfolio.<\/li>\n<li><strong>Identify your \u2018hottest leads\u2019:<\/strong> your target list will probably be very long unless your business is quite niche. Pick the ones you think will be the best match and make it a number you can realistically handle, say 100. A VC rejects you (they will, it\u2019s a numbers game), add one of your backups to the list.<\/li>\n<li><strong>Try to get a warm intro through your network:<\/strong> it\u2019s not essential but it can help you stand out as VCs receive hundreds of decks. Don\u2019t worry if you can\u2019t get an intro as many VCs now publish their emails on the website or let you submit your pitch through their website.<\/li>\n<li><strong>Get on social media:<\/strong> VC Twitter (and general social media) provides a fantastic opportunity to engage. You can build relationships with VCs by approaching them directly or engaging with their content.<\/li>\n<li><strong>Keep up the momentum:<\/strong> in the initial conversation, understand what their decision-making process is and hold them to it. It\u2019s very easy for VCs to fall behind given the workload that comes in screening tens or hundreds of deals a week.<\/li>\n<li><strong>Make noise:<\/strong> junior VCs in particular hunt actively for deals. Their careers could be made by finding the next Stripe. They populate social media. Keep making noise and chances are VCs could approach you.<\/li>\n<\/ul>\n"},{"acf_fc_layout":"content_highlight","highlight_type":"tip","background_colour":"blue","show_icon":true,"content":"<b>Where to go looking for VCs?<\/b><br \/>\r\n<br \/>\r\n<a href=\"https:\/\/seedlegals.com\/us\/resources\/top-london-vcs\/\" target=\u201d_blank\u201d>A great place is New York.<\/a> Early-stage venture activity is high in Manhattan so there are quite a few to approach. <br \/>\r\n<br \/>\r\nCheck out their websites. They'll tell you exactly what kinds of companies they\u2019re looking for. ","link":null},{"acf_fc_layout":"text","text":"<p><span data-contrast=\"auto\">An important thing to remember about VCs is that investing is their job. Their careers are made by investing in the best founders and companies at the right time. In fact, if you&#8217;re truly the right fit, you&#8217;re helping them discover a potential career-maker and fund returner.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Just make sure to do your research and craft the perfect message about how your company aligns with their thesis, their vision and most importantly, has true potential of supporting the unicorn-level exit they&#8217;re all looking for.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Want to learn more about raising investment? Check out these articles:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud83d\udcb0 <\/span><a href=\"https:\/\/seedlegals.com\/us\/resources\/how-to-do-a-funding-round-on-seedlegals\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">How to do a funding round on SeedLegals<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u2705 <\/span><a href=\"https:\/\/seedlegals.com\/us\/resources\/picking-the-right-sec-exemption-for-your-fundraise\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Picking the right SEC exemption for your fundraise<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud83d\uddd2\ufe0f <\/span><a href=\"https:\/\/seedlegals.com\/us\/resources\/safes-vs-convertible-notes-vs-priced-rounds-financing-your-pre-seed-startup\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">SAFEs vs. Convertible Notes vs. Priced Rounds &#8211; Financing your pre-seed startup<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\ud83e\udd14 <\/span><a href=\"https:\/\/seedlegals.com\/us\/resources\/can-i-ask-for-investment-online-navigating-rule-504-506b-and-506c-as-a-founder\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Can I ask for investment online? Navigating Rule 504, 506(b) and 506(c) as a founder<\/span><\/a><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Getting investment can sometimes feel like a long and lonely journey where you might experience more nos than yeses along the way. To turn that equation around so it&#8217;s more in your favor, we can help you open more doors &#8211; making your funding journey far easier and hassle-free. We&#8217;ve helped 60,000+ startups grow and we&#8217;re here to help whatever stage you&#8217;re at.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2 style=\"text-align: center;\">Ready to raise?<\/h2>\n<p>We can help you get your funding on track, provide a pitch deck that investors want to see and sort out your legal documents.<\/p>\n<p><span style=\"font-weight: 400;\">Book a free call below and we\u2019ll help you.<\/span><\/p>\n<p>If you want to explore on your own you can <a href=\"https:\/\/app.seedlegals.com\/signup\" target=\"_blank\" rel=\"noopener\">start your 7-day free trial here<\/a>.<\/p>\n"},{"acf_fc_layout":"form","layout":"custom","heading":"Get answers fast, for free","content":"Bring all your questions - we\u2019ve got the answers!\r\nWe\u2019ll match you with the right specialist.","custom":{"image":false,"button_text":"Get Started","form":{"type":"hubspot","hubspot_form":{"layout":"default","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"21723609-6f1b-45c0-9691-77d462dc3bed","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. 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View our <a href=\"\/us\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy<\/a>"},"custom":{"embed":""},"gtm_form_type":"default","gtm_form_location":"default"}},"add_shadow":false}],"revision_date":"2025-02-26 09:55:00","related_posts":false,"has_sources":false,"has_custom_post_authors":true,"is_expert_reviewed":true,"custom_post_authors":{"authors":[{"author":{"ID":163,"user_firstname":"Carys","user_lastname":"Brain","nickname":"Carys","user_nicename":"carys","display_name":"Carys Brain","user_email":"carys@seedlegals.com","user_url":"","user_registered":"2024-07-09 09:07:40","user_description":"","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/c5deb692d883782e7fe81231b641b4e0327a415e3ccddc2c1fc694ef1fbbddfd?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/c5deb692d883782e7fe81231b641b4e0327a415e3ccddc2c1fc694ef1fbbddfd?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"},"role":"Copywriter"},{"author":{"ID":182,"user_firstname":"Angel","user_lastname":"Gambino","nickname":"Angel Gambino","user_nicename":"angel-gambino","display_name":"Angel Gambino","user_email":"angel@seedlegals.com","user_url":"","user_registered":"2025-02-10 14:03:21","user_description":"","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/775cd0c236e255d643547a0f8b447a7bf2c1819e226f547705c35847bd58a547?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/775cd0c236e255d643547a0f8b447a7bf2c1819e226f547705c35847bd58a547?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"},"role":"Expert"},{"author":{"ID":134,"user_firstname":"Yohann","user_lastname":"Merran","nickname":"Yohann","user_nicename":"yohann","display_name":"Yohann Merran","user_email":"getosox842@kameili.com","user_url":"https:\/\/angelspartners.com\/","user_registered":"2023-07-13 12:34:03","user_description":"","user_avatar":"<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/57a459e0bf0d068bace83653f82d27ba63b87e5604a29a11938d61538060706d?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/57a459e0bf0d068bace83653f82d27ba63b87e5604a29a11938d61538060706d?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' loading='lazy' decoding='async'\/>"},"role":"Expert"}]},"expert_reviewed":{"heading":"Expert reviewed","tooltip_message":"This article has been fact-checked by a SeedLegals subject matter expert.<br><br><a href=\"https:\/\/seedlegals.com\/us\/authors-and-experts\/\" target=\"_blank\">Meet our experts<\/a> and learn more about our review process and quality assurance in our <a href=\"https:\/\/seedlegals.com\/us\/editorial-policy\/\" target=\"_blank\">editorial policy<\/a>."},"post_content_width":"default","v2":{"hero":{"image_background_color":"#E7F1FF","image_fit":"img--cover"},"adverts":[{"type":"selector","selected_advert":{"ID":412063,"post_author":"77","post_date":"2024-11-11 09:44:14","post_date_gmt":"2024-11-11 09:44:14","post_content":"","post_title":"US - Start free","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"us-start-free","to_ping":"","pinged":"","post_modified":"2024-11-13 16:18:26","post_modified_gmt":"2024-11-13 16:18:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/seedlegals.com\/?post_type=blog_advert&#038;p=412063","menu_order":0,"post_type":"blog_advert","post_mime_type":"","comment_count":"0","filter":"raw"},"custom_advert":{"advert_tracking_id":"","layout":"default","image":{"image":false,"link":""},"text":{"heading":"","content":"","button":null,"background_color":"#EEF4FF","text_color":"#000646"},"form":{"form":{"type":"none","hubspot_form":{"layout":"newsletter","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. You can unsubscribe anytime. View our <a href=\"\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy<\/a>"},"custom":{"embed":""},"gtm_form_type":false,"gtm_form_location":false}},"cta_and_testimonials":{"heading":"","button":null,"bullet_points":false,"testimonials":false}}}],"related_sidebar_posts":false}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to find startup funding<\/title>\n<meta name=\"description\" content=\"It\u2019s one of the most common questions founders ask: here are our top tips on how to find funding for every stage of your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seedlegals.com\/us\/resources\/how-to-find-startup-funding\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to find 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