{"id":411249,"date":"2019-10-15T17:03:26","date_gmt":"2019-10-15T16:03:26","guid":{"rendered":"https:\/\/seedlegals.com\/about\/"},"modified":"2026-07-06T00:07:43","modified_gmt":"2026-07-05T23:07:43","slug":"about","status":"publish","type":"page","link":"https:\/\/seedlegals.com\/us\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p>https:\/\/www.linkedin.com\/in\/isabella-ghassemi-smith-006326164\/<\/p>\n<p>Advisor and ex-founder; Jonathan was previously at AOL, McAfee and France Telecom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.linkedin.com\/in\/isabella-ghassemi-smith-006326164\/ Advisor and ex-founder; Jonathan was previously at AOL, McAfee and France Telecom.<\/p>\n","protected":false},"author":1,"featured_media":424806,"parent":0,"menu_order":342,"comment_status":"closed","ping_status":"closed","template":"about","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-411249","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"hero":{"heading":"About us","photo":411373,"content":"Our journey began in the U.K. with a bold vision: to revolutionize how startups grow. We looked at the decades-old fundraising process and knew there had to be a better way. So we created one, replacing dusty old practices with cutting-edge tech and data, empowering founders to scale at lightning speed."},"stats":{"blocks":[{"figure":"500,000+","content":"documents created on SeedLegals"},{"figure":"#1 in UK","content":"for funding rounds and cap tables"},{"figure":"4.9\/5","content":"on Google, Capterra & Trustpilot"}]},"about":{"heading":"Our |story|","content":"SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying huge amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it.<br \/>\r\n<br \/>\r\nFast forward six months and SeedLegals launched in 2016 as the world\u2019s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round.<br \/>\r\n<br \/>\r\nWe now close more funding rounds in the U.K. than anyone else. We operate in the U.S., U.K., Ireland and France and employ around 150 brilliant people.<br \/>\r\n","photos":[{"photo":411112},{"photo":411388},{"photo":411381},{"photo":411857}]},"leadership":{"heading":"Executive |Team|","people":[{"photo":9360,"name":"Anthony Rose","job_role":"Founder & CEO","bio":"Serial entrepreneur and \u2018The man behind BBC iPlayer\u2019; Anthony has founded and sold multiple startups.","linkedin":"https:\/\/www.linkedin.com\/in\/anrose\/","twitter":"https:\/\/twitter.com\/anthonyrose"},{"photo":1682,"name":"Laurent Laffy ","job_role":"Founder & Executive Chairman ","bio":"Serial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze.","linkedin":"https:\/\/www.linkedin.com\/in\/llaffy\/","twitter":""},{"photo":20089,"name":"Alyson Read","job_role":"Chief Commercial Officer","bio":"Experienced sales leader with 6+ years in building and scaling sales teams. 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Marc qualified with EY before spending seven years at Thomson Reuters in his last role as Director of Finance.","linkedin":"https:\/\/www.linkedin.com\/in\/marclowman\/","twitter":""},{"photo":407065,"name":"Michelle Keelin","job_role":"Head of HR","bio":"Experienced HR Generalist, with over 20 years experience and a passion for putting the Human back in HR.","linkedin":"https:\/\/www.linkedin.com\/in\/michelle-keelin-mcipd-1296211b3\/","twitter":""}]}]},"backed":{"heading":"Proudly |backed| by","content":"","logos":[{"logo":391},{"logo":2286},{"logo":2287},{"logo":2288}]},"awards":{"heading":"Awards and accolades","content":"","blocks":[{"logo":2296,"name":"Growth Startup  of the Year","year":""},{"logo":2096,"name":"Industry Game Changer","year":""},{"logo":398,"name":"Rising Stars Winner","year":""},{"logo":399,"name":"Best New Entrant to the Angel Ecosystem ","year":""},{"logo":2294,"name":"Top 100 Disruptive Brands ","year":""},{"logo":400,"name":"Best Fintech Startup ","year":""}]},"careers":{"hide_section":true,"heading":"Join the |SeedLegals team|","content":"Don't work in just any startup. 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