--- title: "PR made easy for startups with Top Trick" id: "424195" type: "post" slug: "pr-made-easy-for-startups-with-top-trick" published_at: "2025-08-11T16:40:32+00:00" modified_at: "2025-08-11T18:40:32+00:00" url: "https://seedlegals.com/us/resources/pr-made-easy-for-startups-with-top-trick/" markdown_url: "https://seedlegals.com/us/resources/pr-made-easy-for-startups-with-top-trick.md" excerpt: "Former journalist Priscilla Pollara shares how her startup, Top Trick, helps founders master PR, making it simple, affordable and effective for early-stage businesses." taxonomy_category: - "Uncategorized @us" - "Videos" - "Founder Interviews" --- 2 min read Expert reviewed This article has been fact-checked by a SeedLegals subject matter expert. [Meet our experts](https://seedlegals.com/us/authors-and-experts/) and learn more about our review process and quality assurance in our [editorial policy](https://seedlegals.com/us/editorial-policy/) . # PR made easy for startups with Top Trick Published: Aug 11, 2025 Contents [Key takeaways](#key-takeaways) [Why PR matters for founders](#why-pr-matters-for-founders) [Making PR work on a startup budget](#making-pr-work-on-a-startup-budget) [Common PR pitfalls to avoid](#common-pr-pitfalls-to-avoid) [Turning story into growth](#turning-story-into-growth) [Co-Founder and CEO Anthony Rose Co-Founder and CEO](https://seedlegals.com/us/resources/author/anthony/) For many founders, building a great product is only half the battle. The other half is making sure the right people hear about it. Without a clear story or media presence, even the best ideas can go unnoticed. Enter [Priscilla Pollara](https://www.linkedin.com/in/priscilla-pollara500/) , a former BBC journalist turned PR strategist and founder of [Top Trick](https://www.linkedin.com/company/top-trick/) . She helps entrepreneurs cut through the noise by crafting compelling brand narratives, targeting the right channels and making press coverage achievable for startups without big budgets. In this conversation with **[Anthony Rose](https://seedlegals.com/us/resources/author/anthony/?nr=1)**, Priscilla shares insider tips on how founders can take control of their own PR, avoid common pitfalls and create messaging that turns curiosity into customers. # **Key takeaways** ## **Why PR matters for founders** - Even the best ideas can fail to gain traction if no one hears about them. - PR isn’t just for big brands. Early-stage founders can use it to build credibility and trust. - The key is telling a story that’s relatable, relevant and resonates with your target audience. ## **Making PR work on a startup budget** - You don’t need expensive agencies. Founders can take a DIY approach with the right guidance. - Start by identifying the platforms and publications your audience actually uses. - Focus your efforts on a few high-impact opportunities rather than trying to be everywhere. ## **Common PR pitfalls to avoid** - Pitching without a clear, newsworthy angle will get ignored. - Overloading journalists with too much information reduces your chances of coverage. - Avoid generic messaging. Your uniqueness is your advantage. ## **Turning story into growth** - A consistent PR strategy builds momentum and keeps your brand top of mind. - Founders who invest in telling their story often see benefits beyond press, like stronger partnerships and investor interest. - The right message, delivered to the right audience, can turn curiosity into customers. ##### SeedLegals newsletter ### Connect with fascinating founders Sign up to our newsletters and get exclusive updates and invites delivered directly to your inbox Stay ahead with the SeedLegals newsletter Get event invites and hot-off-the-press content straight to your inbox [Subscribe](https://seedlegals.com/us/newsletters/) ## Related posts [6 min read How to spot the right moment to flip from LLC to C corp Not sure whether to flip from LLC to C corp? Learn the key triggers,the risks of moving too early or late, and how to ge... Idin Sabahipour](https://seedlegals.com/us/resources/how-to-spot-the-right-moment-to-flip-from-llc-to-c-corp/) [1 min read How Travel Spoken is reshaping travel planning with AI Eni Maj, co-founder of Travel Spoken, shares how the platform is turning travel content into bookable trips using AI – a... Anthony Rose](https://seedlegals.com/us/resources/how-travel-spoken-is-reshaping-travel-planning-with-ai/) [9 min read How to Incorporate a Startup: Step-by-Step Guide to Form a Delaware C-Corp Learn how to incorporate your startup in the USA with our step-by-step expert guide. Avoid common mistakes and get ready... Anthony Rose](https://seedlegals.com/us/resources/how-to-incorporate-a-startup-usa/)