---
title: "Turning a painful AI process into a perfect plan with Pretty Prompt"
id: "427422"
type: "post"
slug: "founder-interview-pretty-prompt"
published_at: "2025-10-22T15:49:33+00:00"
modified_at: "2025-10-22T16:49:33+00:00"
url: "https://seedlegals.com/us/resources/founder-interview-pretty-prompt/"
markdown_url: "https://seedlegals.com/us/resources/founder-interview-pretty-prompt.md"
excerpt: "Ilai Szpiezak, founder of Pretty Prompt, pinpoints the problems in the AI prompting process and reimagines it as a perfectly simple project."
taxonomy_category:
  - "Uncategorized @us"
  - "Videos"
  - "Founder Interviews"
---

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# Turning a painful AI process into a perfect plan with Pretty Prompt

Published: Oct 22, 2025

Contents

[Key takeaways](#key-takeaways)

[Anthony Rose (Co-Founder & CEO) Anthony Rose Co-Founder and CEO](https://seedlegals.com/us/resources/author/anthony/)

Are you sick of typing quick, vague prompts into AI tools like ChatGPT or Gemini and then spending ages refining the back-and-forth? We all know it’s inefficient and frustrating and it often leaves our great ideas buried under weak instructions.

Founded by [Ilai Szpiezak](https://www.linkedin.com/in/ilaiszp/?originalSubdomain=uk)
, [Pretty Prompt](https://www.pretty-prompt.com/)
 is a Chrome extension that works like ‘Grammarly for prompts’. It rewrites your inputs into clear, structured, best-practice instructions that trigger stronger AI outputs. With features like an *Improve* option, a *Refine* mode that asks clarifying questions, and a built-in *Prompt Library*, it’s already helping more than 6,000 users get more value from their AI tools.

In this Founder Interview, SeedLegals CEO [Anthony Rose](https://seedlegals.com/us/resources/author/anthony/?nr=1)
 chats with Ilai about spotting product-market fit in just seven weeks, building a tool that creators are organically promoting on TikTok, and why the next big challenge is keeping up with feature requests as demand surges

## **Key takeaways**

### **The problem with AI prompts**

- Most people type short, vague prompts like ‘help me write a LinkedIn post’, which rarely deliver the output they want.
- This forces a time-consuming back-and-forth with tools like ChatGPT, Gemini, or Claude until the user gets something useful.
- Without prompt engineering knowledge, it’s easy to miss out on the full potential of AI.

### **Pretty Prompt’s solution**

- Pretty Prompt is a Chrome extension that optimizes inputs for the best AI outcomes.
- It offers two modes: *Improve* (automatic rephrasing using prompt-engineering best practices) and *Refine* (asking targeted clarifying questions).
- The *Prompt Library* lets users save their favorite prompts directly in the extension, making them easy to reuse without spreadsheets or Notion files.

### **Traction and growth**

- Launched just seven weeks ago, Pretty Prompt already has an impressive user base, including professionals at LinkedIn, Wix, Upwork, and more.
- The tool has spread organically, with users even making TikTok videos showcasing it, prompting Ilai and his team to pivot and double down.
- With a surge in feature requests, feedback, and bugs to fix, the team is feeling the unmistakable pull of product-market fit and preparing for rapid growth

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