--- title: "Savings billions of dollars lost to short shelf lives with AddFresh" id: "424699" type: "post" slug: "founder-interview-addfresh" published_at: "2025-09-03T16:58:55+00:00" modified_at: "2025-09-03T17:58:55+00:00" url: "https://seedlegals.com/us/resources/founder-interview-addfresh/" markdown_url: "https://seedlegals.com/us/resources/founder-interview-addfresh.md" excerpt: "Jostein Svendsen, chairman of AddFresh, brings one of the first-ever commercial quantum biology products to market, fighting the global food waste crisis." taxonomy_category: - "Uncategorized @us" - "Videos" - "Founder Interviews" --- 2 min read Expert reviewed This article has been fact-checked by a SeedLegals subject matter expert. [Meet our experts](https://seedlegals.com/us/authors-and-experts/) and learn more about our review process and quality assurance in our [editorial policy](https://seedlegals.com/us/editorial-policy/) . # Savings billions of dollars lost to short shelf lives with AddFresh Published: Sep 3, 2025 Contents [Key takeaways](#key-takeaways) [CEO & Co-FounderAnthony RoseCo-Founder and CEO](https://seedlegals.com/us/resources/author/anthony/) Meet a company that could be one of the biggest breakouts of 2025, here to fight food waste by saving billions of dollars’ worth of fresh fish, meat and produce. Co-founded by Norwegian entrepreneurs who made a breakthrough in preservation science, [AddFresh](https://addfresh.com/) has developed technology to *double* the shelf life of fresh food. Disrupting the ability of spoilage microbes to thrive, AddFresh can extend the life of strawberries by up to 17 days. It’s even proved effective in preserving cod and salmon. Join SeedLegals CEO [Anthony Rose](https://seedlegals.com/us/resources/author/anthony/?nr=1) as he chats with [Jostein Svendsen](https://www.linkedin.com/in/josteinsvendsen/?originalSubdomain=uk) , Chairman of AddFresh, about his mission to bring one of the first-ever commercial quantum biology products to market, backed by a pipeline worth hundreds of millions and conversations with some of the world’s largest food manufacturers. ## **Key takeaways** ### **The growing problem with global food waste** - Short shelf lives mean vast amounts of fresh food are wasted every year before reaching consumers. - This waste represents both a financial loss and a sustainability crisis, with food production being one of the largest contributors to greenhouse gas emissions. - Founders and innovators are looking for scalable solutions to make supply chains more efficient and reduce waste from farm to table. ### **AddFresh’s quantum biology breakthrough** - AddFresh is using cutting-edge freshness technology to understand how cells and bacteria communicate. - Their technology can **literally double the shelf life** of fresh produce, berries, fish and meat. - The company is working closely with food manufacturers to bring this breakthrough to market, potentially becoming the **first commercial quantum biology company worldwide**. ### **Traction and growth** - AddFresh already has a pipeline worth several hundred millions and is in conversations with some of the largest food manufacturers in the world. - The company expects to become one of the biggest breakout ventures of 2025-2026 once products are launched commercially. - Backed by seasoned entrepreneur Jostein Svendsen, AddFresh is preparing to raise investment and scale its reach globally. ##### SeedLegals newsletter ### Connect with fascinating founders Sign up to our newsletter and get exclusive updates and invites delivered directly to your inbox. Get your answers fast, for free We're here to help! Bring your questions - we got the answers [Book a call](https://seedlegals.com/us/talk-to-us/) ## Related posts [6 min readHow to spot the right moment to flip from LLC to C corpNot sure whether to flip from LLC to C corp? Learn the key triggers,the risks of moving too early or late, and how to ge... Idin Sabahipour](https://seedlegals.com/us/resources/how-to-spot-the-right-moment-to-flip-from-llc-to-c-corp/) [1 min readHow Travel Spoken is reshaping travel planning with AIEni Maj, co-founder of Travel Spoken, shares how the platform is turning travel content into bookable trips using AI – a... Anthony Rose](https://seedlegals.com/us/resources/how-travel-spoken-is-reshaping-travel-planning-with-ai/) [9 min readHow to Incorporate a Startup: Step-by-Step Guide to Form a Delaware C-CorpLearn how to incorporate your startup in the USA with our step-by-step expert guide. Avoid common mistakes and get ready... Anthony Rose](https://seedlegals.com/us/resources/how-to-incorporate-a-startup-usa/)