--- title: "About" id: "411249" type: "page" slug: "about" published_at: "2019-10-15T16:03:26+00:00" modified_at: "2026-07-05T23:07:43+00:00" url: "https://seedlegals.com/us/about/" markdown_url: "https://seedlegals.com/us/about.md" excerpt: "https://www.linkedin.com/in/isabella-ghassemi-smith-006326164/ Advisor and ex-founder; Jonathan was previously at AOL, McAfee and France Telecom." --- # About us Our journey began in the U.K. with a bold vision: to revolutionize how startups grow. We looked at the decades-old fundraising process and knew there had to be a better way. So we created one, replacing dusty old practices with cutting-edge tech and data, empowering founders to scale at lightning speed. - ## 500,000+ documents created on SeedLegals - ## #1 in UK for funding rounds and cap tables - ## 4.9/5 on Google, Capterra & Trustpilot ## Our story SeedLegals was founded by serial entrepreneur Anthony Rose and serial angel investor Laurent Laffy who met at a party in Rome. They'd both had enough of paying huge amounts of money to lawyers for the same legal documents at every funding round, and funding rounds taking months to negotiate and close. They decided to change it. Fast forward six months and SeedLegals launched in 2016 as the world’s first platform that lets founders and investors easily create, negotiate and sign all the legal agreements they need to do a funding round. We now close more funding rounds in the U.K. than anyone else. We operate in the U.S., U.K., Ireland and France and employ around 150 brilliant people. ## Executive Team Anthony RoseFounder & CEOSerial entrepreneur and ‘The man behind BBC iPlayer’; Anthony has founded and sold multiple startups. [https://www.linkedin.com/in/anrose/](https://www.linkedin.com/in/anrose/) [https://twitter.com/anthonyrose](https://twitter.com/anthonyrose) Laurent LaffyFounder & Executive ChairmanSerial angel investor and VC; Laurent's portfolio of 40+ startups includes Lastminute, Secret Escapes and Graze. [https://www.linkedin.com/in/llaffy/](https://www.linkedin.com/in/llaffy/) Alyson ReadChief Commercial OfficerExperienced sales leader with 6+ years in building and scaling sales teams. Passionate about creating high performing teams with strong culture. [https://www.linkedin.com/in/aly-read/](https://www.linkedin.com/in/aly-read/) ### Management Team Max CoglinUS Sales LeadMax has international sales experience, helping 1,000s of founders through their startup journey - from seed to Series A and beyond. [https://www.linkedin.com/in/max-coglin-b2117690/](https://www.linkedin.com/in/max-coglin-b2117690/) Vanessa KirbyDirector of Product OperationsSeasoned leader of international UX & service design teams; passionate advocate of insight-driven UCD. [https://www.linkedin.com/in/vkirby](https://www.linkedin.com/in/vkirby) Matthew TerryDirector of Strategic OperationsWith his background in law and legal education, Matt is exactly the man startups need to sort out (and explain) their legals. [https://www.linkedin.com/in/matthew-terry-846242103/](https://www.linkedin.com/in/matthew-terry-846242103/) Marc LowmanHead of FinanceExperienced finance leader and Chartered Accountant with blue chip and startup experience. Marc qualified with EY before spending seven years at Thomson Reuters in his last role as Director of Finance. [https://www.linkedin.com/in/marclowman/](https://www.linkedin.com/in/marclowman/) Michelle KeelinHead of HRExperienced HR Generalist, with over 20 years experience and a passion for putting the Human back in HR. [https://www.linkedin.com/in/michelle-keelin-mcipd-1296211b3/](https://www.linkedin.com/in/michelle-keelin-mcipd-1296211b3/) ## Proudly backed by ## Awards and accolades #### Growth Startup of the Year #### Industry Game Changer #### Rising Stars Winner #### Best New Entrant to the Angel Ecosystem #### Top 100 Disruptive Brands #### Best Fintech Startup ## Latest news [Tips and tricks to maximize your QSBS tax savings See how QSBS trust stacking, and starting with an LLC and converting to a C Corp later, can save you tens of millions in taxes. Anthony Rose](https://seedlegals.com/us/resources/tips-and-tricks-to-maximize-your-qsbs-tax-savings/) [2 min read Equity Dilution Calculator: Model Startup Dilution Before Your Next Raise Model your SAFE stack and see your exact founder dilution before your next round. Free equity dilution calculator. Stack... Anthony Rose](https://seedlegals.com/us/resources/startup-equity-dilution-calculator/) [7 min read Investing in a UK startup? What US investors should know Before investing in a UK startup, learn what PFIC means, why a UK startup may be one, and how to protect yourself from h... Idin Sabahipour](https://seedlegals.com/us/resources/investing-in-a-uk-startup-what-us-investors-should-know/) [4 min read 5 Incorporation mistakes to avoid Incorporating your startup? Learn the 5 biggest incorporation mistakes founders make and how to avoid costly tax, legal ... Erin Deasy](https://seedlegals.com/us/resources/5-incorporation-mistakes-to-avoid/) ## We’ve helped over 60,000 companies From food to fintech, thousands of companies use SeedLegals to start, raise and grow faster. Now in the U.S.! - - SeedLegals held our hand through complex investor negotiations and even picked up on some errors produced by our previous lawyers which were a well-known City law firm! ##### Alex Templeton Founder & CEO, Qured -