--- title: "SeedLegals Academy" id: "420908" type: "page" slug: "seedlegals-academy" published_at: "2025-09-12T11:33:17+00:00" modified_at: "2025-09-12T16:31:15+00:00" url: "https://seedlegals.com/seedlegals-academy/" markdown_url: "https://seedlegals.com/seedlegals-academy.md" --- # SeedLegals Academy **From idea to exit, here’s what you need to know.** Practical insights, real-world guidance and the inside track from founders, investors and industry experts – so you can make smarter moves at every stage. ## Start You’ve got the spark; now it’s time to shape it into a success. Here you’ll find clear steps, guidance and tools to build on your momentum and start turning your idea into something real. ### Develop your product and test your idea [Getting started as a founder](https://seedlegals.com/resources/getting-started-as-a-founder/) [How to create the perfect launch strategy](https://seedlegals.com/resources/how-to-create-the-perfect-launch-strategy/) [Struggling to get adoption for your product? How to identify and overcome the roadblocks](https://seedlegals.com/resources/increase-product-adoption/) [How to find traction](https://seedlegals.com/resources/how-to-demonstrate-traction/) ### Set up your business and legal basics [Setting up your limited company: 6 things to know before you get started](https://seedlegals.com/resources/company-formation-mistakes/) [10 essential legal documents for UK startups](https://seedlegals.com/resources/legal-documents-for-uk-startups/) [Cap Table: What it is and why you need one](https://seedlegals.com/resources/cap-table-what-it-is-and-why-you-need-one/) [What’s an NDA and when does your startup need one?](https://seedlegals.com/resources/non-disclosure-agreement/) ### Connect with investors and build relationships [How to find startup funding](https://seedlegals.com/resources/how-to-find-startup-funding/) [How to grow your investor network with Pitch and turn clicks into capital](https://seedlegals.com/resources/grow-investor-network-with-pitch/) [How to find angel investors](https://seedlegals.com/resources/how-to-find-angel-investors/) [Advisor offering to find investors for you? Read this first.](https://seedlegals.com/resources/advisor-offering-to-find-investors-for-you-read-this-first/) ### Get SEIS/EIS Advance Assurance to attract investors [What are SEIS & EIS? The essential guide for UK startups](https://seedlegals.com/resources/what-is-seis-eis-an-essential-read-for-uk-startups/) [Is my company eligible for SEIS or EIS? SEIS/EIS criteria explained](https://seedlegals.com/resources/seis-eis-company-eligibility-criteria/) [Checklist: how to apply for SEIS/EIS Advance Assurance](https://seedlegals.com/checklists/checklist-s-eis-advance-assurance/) [SEIS investment funds: 32 active UK funds in 2026](https://seedlegals.com/resources/most-active-seis-investment-funds-in-the-uk/) [EIS investment funds: 50 active UK funds in 2025](https://seedlegals.com/resources/most-active-eis-investment-funds-in-the-uk/) ## Raise Raising funds is about more than capital. It’s about the story you tell, the terms you choose and the groundwork you lay. Here you’ll find insights on what investors look for, how to pick the right path for your business and what it takes to get the deal done. ### Create a pitch that sticks with investors [The 5 investor personality types — and how to pitch them](https://seedlegals.com/resources/the-5-investor-personality-types/) [The art of the pitch: how to use storytelling techniques](https://seedlegals.com/resources/storytelling-for-startups/) [How to pitch to investors: insider tips to get funded](https://seedlegals.com/resources/how-to-pitch-to-investors/) [Startup pitch deck: free template with investor tips + SEIS/EIS version for HMRC](https://seedlegals.com/resources/pitch-deck-template-uk-startups/) [Pitchfalls: 10 mistakes to avoid when you pitch to investors](https://seedlegals.com/resources/ten-pitching-mistakes/) ### Prepare the legal essentials investors expect [Term Sheets explained: the founder’s guide](https://seedlegals.com/resources/uk-term-sheet-explained/) [KYC and AML: guide for startups](https://seedlegals.com/resources/what-are-the-kyc-know-your-investor-and-aml-anti-money-laundering-checks/) [Due diligence for startups: check that cheque](https://seedlegals.com/resources/due-diligence-for-startups/) [Prepare your data room for investors and the documents they expect](https://seedlegals.com/resources/seedlegals-launches-deal-data-room/) ### Choose the right fundraising route [Startup funding: how it works and how to raise it](https://seedlegals.com/resources/startup-funding-guide/) [What is crowdfunding? An essential guide for UK startups](https://seedlegals.com/resources/what-is-crowdfunding-an-essential-guide-for-uk-startups/) [Venture capital: what it is and how it works](https://seedlegals.com/resources/venture-capital/) [Agile fundraising has arrived. Don't do a funding round until you've read this](https://seedlegals.com/resources/seedlegals-agile-fundraising/) [Free ebook: the complete funding playbook](https://seedlegals.com/ebooks/startup-funding-guide/) ### Run your fundraising round [How to value your company and how much equity to give away](https://seedlegals.com/resources/how-to-value-your-company/) [How to complete your first funding round: the step-by-step guide](https://seedlegals.com/resources/how-to-complete-your-first-funding-round/) [Term sheet negotiation: how to get it right](https://seedlegals.com/resources/negotiating-your-term-sheet/) [Subdivision of shares: share splits](https://seedlegals.com/resources/how-to-use-a-subdivision-resolution/) ### Close your round and work with shareholders [Board meetings: what they are and when to hold them](https://seedlegals.com/resources/board-meeting/) [Investor relations: create a plan for your startup](https://seedlegals.com/resources/investor-relations/) [SEIS compliance: how to make sure your investors get their tax relief](https://seedlegals.com/resources/seis-compliance/) ### Plan your next raise and keep scaling [Series A funding: guide for startup founders](https://seedlegals.com/resources/series-a-funding/) [Series B funding: guide for startup founders](https://seedlegals.com/resources/series-b-funding-guide/) [Series C funding: guide for startup founders](https://seedlegals.com/resources/series-c-funding/) ## Grow You’ve proven your product – now it’s time to scale. Hire the right team, set up an option scheme, explore new markets and plan for what’s next. ### Build a high-performing team: hiring and share options [How to hire on a startup budget](https://seedlegals.com/resources/how-to-hire-on-a-startup-budget/) [How much should I pay my team? UK startup salaries revealed](https://seedlegals.com/resources/uk-startup-salaries/) [Share options explained: the essential guide for UK startups](https://seedlegals.com/resources/share-options-explained/) [EMI or Unapproved Share Option Scheme – which is best?](https://seedlegals.com/resources/emi-or-unapproved-share-option-scheme-which-is-best-for-you/) [The legal documents you need for your EMI share option scheme](https://seedlegals.com/resources/emi-share-option-scheme-legal-documents/) [Giving share options to customers and social media influencers](https://seedlegals.com/resources/giving-share-options-to-customers-and-social-media-influencers/) ### Expand internationally and open new markets [How to expand into the USA: guide for UK startups](https://seedlegals.com/resources/expand-into-america/) [Should you do the Delaware flip?](https://seedlegals.com/resources/should-you-do-a-delaware-flip/) [Hiring outside the UK? How to build your remote team](https://seedlegals.com/resources/hiring-outside-the-uk-how-to-build-your-remote-team/) ### Prepare for an exit: sale, merger or IPO [Exit strategy: what it is and why you need one](https://seedlegals.com/resources/exit-strategy/) [Selling your startup? How to make your company more acquirable](https://seedlegals.com/resources/exit-foundy-seedlegals/) [How to get back unallocated options when you sell your company](https://seedlegals.com/resources/how-to-get-back-unallocated-shares/) Meet a few of our contributors Get to know more of the [authors and experts](https://seedlegals.com/authors-and-experts/) sharing their insights to help you grow your startup. #### Anthony Rose Co-founder & CEO, SeedLegals Serial entrepreneur and ‘the man behind BBC iPlayer’, Anthony’s built and sold several startups over a career that includes 3D graphics, P2P music, internet video, social TV and online communities. Anthony is a natural mentor – he loves to help founders work with investors. #### Liliana Conrad Sales & Partnership Manager Liliana is a funding expert and sales team lead. She’s a qualified lawyer in the UK and the Philippines and previously worked as a funding specialist for a private equity firm in Wall Street, New York. #### Anna Sivula Head of Legal Advisory Anna leads the VC Advisory and GCaaS services here at SeedLegals. She has years of experience as a commercial and corporate lawyer, working with many startups and SMEs. #### Edward Roberts Senior Equity & Funding Strategist Ed is an expert in the startup and fundraising space, helping founders build teams and manage their equity through share options, raise funding and scale sustainably. > SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation. James Church Co-founder of Robot Mascot and author of 'Investable Entrepreneur' > The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business. Olivia Todd Founder > SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful! Emmie Faust Founder & CEO > SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more! Perdie and M.A. Co-Founders > It should be mandatory for all startups to use SeedLegals. Olivia Sibony Head of Crowdfunding > We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way. Fred Soneya Co-Founder & Partner > SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation. James Church Co-founder of Robot Mascot and author of 'Investable Entrepreneur' > The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business. Olivia Todd Founder > SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful! Emmie Faust Founder & CEO > SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more! Perdie and M.A. Co-Founders > It should be mandatory for all startups to use SeedLegals. Olivia Sibony Head of Crowdfunding > We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way. Fred Soneya Co-Founder & Partner > SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation. James Church Co-founder of Robot Mascot and author of 'Investable Entrepreneur' > The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business. Olivia Todd Founder > SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful! Emmie Faust Founder & CEO > SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more! Perdie and M.A. Co-Founders > It should be mandatory for all startups to use SeedLegals. Olivia Sibony Head of Crowdfunding > We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way. Fred Soneya Co-Founder & Partner > SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation. James Church Co-founder of Robot Mascot and author of 'Investable Entrepreneur' > The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business. Olivia Todd Founder > SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful! Emmie Faust Founder & CEO > SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more! Perdie and M.A. Co-Founders > It should be mandatory for all startups to use SeedLegals. Olivia Sibony Head of Crowdfunding > We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way. Fred Soneya Co-Founder & Partner > SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation. James Church Co-founder of Robot Mascot and author of 'Investable Entrepreneur' > The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business. Olivia Todd Founder > SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful! Emmie Faust Founder & CEO > SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more! Perdie and M.A. Co-Founders > It should be mandatory for all startups to use SeedLegals. Olivia Sibony Head of Crowdfunding > We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way. Fred Soneya Co-Founder & Partner > SeedLegals resources are absolutely superb! We recommend them to all our clients without hesitation. James Church Co-founder of Robot Mascot and author of 'Investable Entrepreneur' > The SeedLegals resources have been an absolute lifesaver. As a founder with no legal background, they've helped me understand the legal requirements of starting and scaling my business. Olivia Todd Founder > SeedLegals run excellent events and masterclasses for their audience and create very thorough and in-depth content which is super useful! Emmie Faust Founder & CEO > SeedLegals truly understand a startup's priorities, and produce content that's both timely and relevant on topics such as finding investors, hiring, share options, changes to legislation, and much more! Perdie and M.A. Co-Founders > It should be mandatory for all startups to use SeedLegals. Olivia Sibony Head of Crowdfunding > We’ve closed 25+ investments on SeedLegals in the last 12 months - there's no better or quicker way. Fred Soneya Co-Founder & Partner ## Keep learning with the SeedLegals community Stay up to date with fresh content and exclusive events. Sign up for our newsletters to get the best of SeedLegals delivered straight to your inbox. By subscribing, you agree to receive information from SeedLegals. You can unsubscribe anytime. View our [privacy policy](/privacy-policy/)