--- title: "How Hunch is reinventing job hunting with AI" id: "425282" type: "post" slug: "reinventing-job-hunting-ai" published_at: "2025-10-14T09:09:08+00:00" modified_at: "2025-10-14T11:09:08+00:00" url: "https://seedlegals.com/resources/reinventing-job-hunting-ai/" markdown_url: "https://seedlegals.com/resources/reinventing-job-hunting-ai.md" excerpt: "Sally Wynter, founder of Hunch, shares how her team is using AI to reinvent job hunting for Gen Z. From personalised matches to CV coaching, Hunch is democratising career advice and helping graduates land meaningful jobs." taxonomy_category: - "Founder Interviews" - "Video Zone" --- 2 min read Expert reviewed This article has been fact-checked by a SeedLegals subject matter expert. [Meet our experts](https://seedlegals.com/authors-and-experts/) and learn more about our review process and quality assurance in our [editorial policy](https://seedlegals.com/editorial-policy/) . # How Hunch is reinventing job hunting with AI Published: Oct 14, 2025 Contents [Key takeaways](#key-takeaways) [Co-Founder and CEOAnthony RoseCo-Founder and CEO](https://seedlegals.com/resources/author/anthony/) Landing a good job often comes down to who you know. For many young people, insider career advice is a ‘family secret’ they simply don’t have access to. That’s where [Hunch](https://www.linkedin.com/company/hunch-ai/) comes in. Founded by exited entrepreneur [Sally Wynter](https://www.linkedin.com/in/sally-wynter/) , Hunch is an AI-powered platform built for Gen Z job seekers. It delivers personalised job matches, tailored CVs and on-demand career coaching, helping graduates cut through the noise of a hyper-competitive job market. In this interview with [Anthony Rose](https://seedlegals.com/resources/author/anthony/) , Sally shares her journey from building and exiting a CBD gin brand at 25 to launching Hunch. Expect insights on the challenges graduates face, how AI can level the playing field, and why democratising career advice could transform social mobility. ## Key takeaways ### Why Hunch exists - Access to good career advice has long been a ‘family secret’ Many graduates don’t have the right guidance. - According to Hunch’s research, 75% of people are unhappy within their careers, so the system clearly isn’t working. - Hunch was built to level the playing field and democratise career advice. ### How Hunch works - Delivers 20 personalised job matches per day, tailored to each user. - AI-powered CV tailoring and coaching boost interview success rates by up to 300% according to Hunch. - Helps job seekers apply smarter, not harder, avoiding the burnout from hundreds of applications. ### Sally’s founder journey - Sally exited her first company, a CBD gin brand, for seven figures at just 25. - Coming from a background without role models or access to career advice, she’s passionate about social mobility. - Hunch combines her entrepreneurial experience with a mission to make job seeking fairer. ### The bigger picture - Gen Z faces a hyper-competitive job market, with 140+ applicants per role. - Hunch is pre-revenue B2C now, with plans for B2B partnerships to connect employers with top graduate talent. - By supporting both job seekers and employers, Hunch aims to change hiring outcomes for an entire generation. ##### SeedLegals events ### Connect with fascinating founders Sign up to our newsletter and get the best of SeedLegals events delivered directly to your inbox. By subscribing, you agree to receive information from SeedLegals. You can unsubscribe anytime. View our [privacy policy](/privacy-policy/) Nail your pitch and impress investors Get the pitch deck that’s helping 3,500+ founders raise. 12 customisable slides, plus insider tips from investors. ## Related posts [2 min readHindered by hundreds of applications: ReechOut addresses the hassle of the hiring processHassan Ahmed, founder of ReechOut, reverse engineers the AI problem that’s been afflicting the hiring process… and it’s ... Anthony Rose](https://seedlegals.com/resources/founder-interview-reechout/) [2 min readHiring for growth stage companiesJoin SeedLegals CEO Anthony Rose and Beacon Talent founder, David Berk, to learn how to stop burning cash on the wrong r... Anthony Rose](https://seedlegals.com/resources/beacon-talent-founder-interview/) [2 min readBuilding an AI-first startup – where to start and what to changeBecoming an AI-first startup isn’t about adding features – it’s about rethinking how your business operates. In this web... Anthony Rose](https://seedlegals.com/resources/ai-first-startup/)