--- title: "Why founders struggle to find investors – and how to fix it" id: "433479" type: "post" slug: "how-to-find-investors" published_at: "2026-07-16T15:11:38+00:00" modified_at: "2026-07-16T17:11:38+00:00" url: "https://seedlegals.com/resources/how-to-find-investors/" markdown_url: "https://seedlegals.com/resources/how-to-find-investors.md" excerpt: "Struggling to find the right investors? Learn how to build a smarter investor outreach strategy using data, automation, and personalised campaigns that improve response rates and help you raise more efficiently." taxonomy_category: - "Uncategorised" --- 2 min read # Why founders struggle to find investors – and how to fix it Published: Jul 16, 2026 Contents [Key takeaways](#key-takeaways) [Ready to speed up your fundraising?](#ready-to-speed-up-your-fundraising) [Kaylee AdinolfiContent Creator Apprentice](https://seedlegals.com/resources/author/kaylee-adinolfi/) Finding the right angel investors can be one of the hardest parts of fundraising – but it doesn’t have to rely on endless cold outreach. In this session, [Rob Cossins](https://www.linkedin.com/in/rob-cossins/) , Founder of [Scribe](https://scribelabs.ai) , shares how founders can use data, automation, and smarter outreach to connect with the right investors, improve response rates, and build momentum throughout their raise. Many founders spend hours researching investors and sending generic outreach that never gets a reply. Without a structured process, fundraising quickly becomes time-consuming, inconsistent, and difficult to scale. By combining high-quality investor data with personalised outreach and automation, founders can spend less time searching for investors and more time building meaningful conversations. The right process improves efficiency, increases response rates, and helps create momentum throughout your raise. Read on for the key takeaways – or watch the webinar to hear the discussion in full. # Key takeaways ### Personalisation beats volume - Investors can spot a generic outreach email instantly. - Tailoring your message to the investor’s interests, portfolio, or thesis dramatically improves your chances of getting a response. - Quality conversations will always outperform mass outreach. ### Automation should support relationships – not replace them - Automating repetitive tasks saves founders valuable time during a raise. - The most effective campaigns combine automation with genuine, personalised communication. - Technology should help you scale outreach without losing authenticity. ### Your outreach process should be measurable - Tracking open rates, replies, and follow-ups helps identify what’s working and where to improve. - Small changes to messaging or targeting can significantly increase engagement. - A data-driven approach leads to better fundraising outcomes over time. ### The right investors matter more than more investors - A targeted list of relevant angels is more valuable than sending hundreds of emails to the wrong people. - Focusing on investor fit leads to stronger conversations and better long-term relationships. - Successful fundraising is about connecting with the right investors – not simply reaching the most investors. > **“Finding that first investor is really important. There will be one believer out there.”** > > [https://www.linkedin.com/in/rob-cossins/](https://www.linkedin.com/in/rob-cossins/) > Rob Cossins, Founder of Scribe, ## Ready to speed up your fundraising? Finding the right investors is only half the battle. **SeedLegals Boost** helps you reach active UK angel investors, demonstrate you’re investor-ready with the **SeedLegals Qualified** badge, and strengthen your **SEIS/EIS Advance Assurance** application, so you can start raising with more confidence. **👉 [Discover SeedLegals Boost](https://seedlegals.com/raise/boost/)** Fundraising tips from investors Insider insights from active VCs and angels. Learn how to sidestep common pitch pitfalls, and make a stellar first impression. Related articles [– How to find angel investors](https://seedlegals.com/resources/how-to-find-angel-investors/) [– Investor outreach: how to write a perfect cold email, and more expert tips](https://seedlegals.com/resources/investor-outreach-guide/) ## Related posts [2 min readHow to use Claude AI at work – practical workflows for foundersIn this webinar, discover practical workflows using Claude to help you automate repetitive tasks, analyse data, create p... Kaylee Adinolfi](https://seedlegals.com/resources/claude-ai-workflows/) [2 min readSeedling: Damaging the planet with your startup? Let’s decarboniseSeedling Co-Founder Aimée Tennant explains the sustainability support that SeedLegals customers will benefit from with t... Anthony Rose](https://seedlegals.com/resources/seedling-lets-decarbonise/) [3 min readHow do I create the perfect pitch video?A good pitch video feels like a good first date. Something that, within a matter of seconds, makes the investor want to ... 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