--- title: "How do I create the perfect pitch video?" id: "430592" type: "post" slug: "how-do-i-create-the-perfect-pitch-video" published_at: "2026-04-01T17:10:31+00:00" modified_at: "2026-04-01T19:10:31+00:00" url: "https://seedlegals.com/resources/how-do-i-create-the-perfect-pitch-video/" markdown_url: "https://seedlegals.com/resources/how-do-i-create-the-perfect-pitch-video.md" excerpt: "A good pitch video feels like a good first date. Something that, within a matter of seconds, makes the investor want to lean in. What you don’t want is for it to just be the video version of your full..." taxonomy_category: - "Video Zone" - "Uncategorised" --- 3 min read Expert reviewed This article has been fact-checked by a SeedLegals subject matter expert. [Meet our experts](https://seedlegals.com/authors-and-experts/) and learn more about our review process and quality assurance in our [editorial policy](https://seedlegals.com/editorial-policy/) . # How do I create the perfect pitch video? Published: Apr 1, 2026 Contents [Using your 2-minute pitch time… wisely](#using-your-2-minute-pitch-time-wisely) [Expert Contributor Anthony Rose Co-Founder and CEO](https://seedlegals.com/resources/author/anthony/) [Writer Erin Deasy Junior Content Executive](https://seedlegals.com/resources/author/erin-deasy/) A good pitch video feels like a good first date. Something that, within a matter of seconds, makes the investor want to lean in. What you don’t want is for it to just be the video version of your full pitch deck – filled to the brim with boring jargon. Click below to watch our brand new pitch video guide from SeedLegals CEO Anthony Rose, who strips back the art of story arc, walks through the production basics, and shows you how to get cold clicks melting into warm conversations. ## **Using your 2-minute pitch time… wisely** ### **Start by nailing the production** Investors are often maxed out with pitch videos. So, if yours is lucky enough to make it to their viewing pile, make sure it doesn’t sound like it was recorded in a cupboard – or it could lose their interest before you’ve even gotten started. Here’s what you need: - Good lighting – so all eyes are on you and you’re able to hold attention - Clear audio – so investors aren’t straining to hear you - A considered background – a plain wall can work, but have you thought about subliminal branding techniques, like including a logo or your brand colours? > It could be you talking to camera, or you could intersperse it with shots of people using your app, or out on the streets or filming while you walk or in a car. Keep it original. Keep it fun. > > [Anthony Rose](https://seedlegals.com/resources/author/anthony/) > Co-Founder and CEO, > > [SeedLegals](https://seedlegals.com/) > > - [https://www.linkedin.com/in/anrose/](https://www.linkedin.com/in/anrose/) ### **Open with ‘something-something is broken’** A lot of pitch videos start at the wrong point: what the founder has built, complete with complex terminology about how hard it was to develop. That’s not what sells an investor on the potential value of the project. Instead, start with the thing that’s broken. And make sure you bring to life how urgently the fix is needed. ##### Create, share, track, close ### Deliver the perfect pitch to investors, in one click We close more early-stage funding rounds in the UK than anyone else, so we know what it takes to attract investors. Create your page to share with investors today. [Check it out](https://seedlegals.com/raise/pitch/) ### **Show the product working** Once you’ve hooked your investor with the issue, tell them how you’re fixing it. Flow quickly through the key points and land on a tangible outcome. This will be the benefit that the customer receives. Anthony’s example: > We create a reverse-bidding process: we analyse thousands of insurers, you input a bit of information about your house, you enter your zip code, we analyse it all, we find 12 insurers, and within five minutes, you’ve saved 200 pounds a month on your home insurance. > > [Anthony Rose](https://seedlegals.com/resources/author/anthony/) > Co-Founder and CEO, > > [SeedLegals](https://seedlegals.com/) > > - [https://www.linkedin.com/in/anrose/](https://www.linkedin.com/in/anrose/) ### **Intro your team** Ideas need to be interesting – but they don’t build companies. The people do. So connect your background to the problem. Anthony’s example: > I’m 10 years at Rightmove or Zoopla. I learned about home insurance and the insurance market. My co-founder is MSc in computer science or machine learning. We got together when we were sick of paying too much for our home insurance and looked to change everything. > > [Anthony Rose](https://seedlegals.com/resources/author/anthony/) > Co-Founder and CEO, > > [SeedLegals](https://seedlegals.com/) > > - [https://www.linkedin.com/in/anrose/](https://www.linkedin.com/in/anrose/) Demonstrate how your team together has unbeatable knowledge and experience in the space. You want to prove why you’re the team uniquely qualified to solve the problem you’ve introduced at the start of the video. ### **Add traction** If you have revenue, lead with that revenue. If you have users, lead with users. But don’t panic if you’re both pre-revenue and pre-user – you still have other ways to illustrate momentum. Anthony’s example: > We’ve got letters of intent with 10 insurance companies, we’ve done testing, users loved it, they said they would pay up to 12 pounds a month for it as a SaaS business, and we’ve got a wait list of 3,000 people. > > [Anthony Rose](https://seedlegals.com/resources/author/anthony/) > Co-Founder and CEO, > > [SeedLegals](https://seedlegals.com/) > > - [https://www.linkedin.com/in/anrose/](https://www.linkedin.com/in/anrose/) You want to build FOMO, and you can do this with a simple framework: **this thing is moving, and if you don’t pay attention to this solution, you might miss it.** ### **End with your ‘ask’** Founders have a tendency to deliver a compelling story without actually telling the investor what it is they want. Be clear on the following: - Your name - Your company name - The amount you want to raise - How to contact you Avoid talking about your exit plan and valuation at this point, especially as your valuation will likely change as you talk to lots of people. ### **Remember the purpose of the video** Your video is there to get you to the next conversation. Show the investors that you both can achieve success with a single click. After that, the monologue becomes a deeper discussion. > Get them through to your pitch page where your next job is to get them to contact you, to get them on a call, to now turn that interest into investment. > > [Anthony Rose](https://seedlegals.com/resources/author/anthony/) > Co-Founder and CEO, > > [SeedLegals](https://seedlegals.com/) > > - [https://www.linkedin.com/in/anrose/](https://www.linkedin.com/in/anrose/) From our experts to your inbox Sign up for upcoming events, new ebooks, templates and more. ## Related posts [2 min read What’s hot? The planet with or without Habla’s eco-friendly kilns? Peter Habla, founder of Habla Kilns, replaces traditional kilns with a fresh, sustainable alternative – the Zig Zag Kiln... Erin Deasy](https://seedlegals.com/resources/habla-kilns-interview/) [2 min read You’re techy, not finance-y – my finance team can help with that my finance team Client Manager Matt Tucker walks through the finance fixes that SeedLegals customers can use with this n... Erin Deasy](https://seedlegals.com/resources/partner-interviews-my-finance-team/) [2 min read Does hiring feel more like a side hustle than a core function? Kumo HR offers a fix The panic of getting people onboarded, while managing tax compliance, equity, reviews and holiday calendars across multi... Erin Deasy](https://seedlegals.com/resources/partner-interviews-kumo-hr/)