Raising capital, finding customers, building momentum – for early-stage founders, it’s all about making every message land. But what if you could fast-track that process using proven persuasion tactics, sales psychology and AI?

Anthony Rose, CEO and Co-Founder of SeedLegals, sits down with Emin Can Turan, Lead Researcher and CEO at Pebbles AI, to dissect the science behind sales, marketing and investor outreach. 

Watch to learn how Pebbles AI is helping founders build better go-to-market strategies from day one and gain insights into investor targeting to turn interest into investment.

Key takeaways

Cracking the go-to-market code with science 

• Pebbles AI maps 100+ persuasion, communication and GTM tactics based on peer-reviewed research.
• The platform acts like an AI-native GTM department, offering insights, campaign copy and sales assets.
• It’s built for founders, marketers and sales teams to scale smart and convert fast, without the guesswork.

How Pebbles AI powers fundraising outreach

• Emin used Pebbles AI to reach out to 52 angels and convert 27 into investors – many said yes before even seeing a full demo.
• The platform helped tailor messaging using scientific principles (ethos, pathos, logos) and upsell frameworks.
• Their average ticket size hit $40k, with $1M+ raised in under a year – outperforming top benchmarked SaaS rounds.

Finding the right angels (and why it matters)

• Choose angels who are aligned, supportive and genuinely excited about your mission –  not just writing a check.
• Emin recommends treating angels as advocates: get them posting on LinkedIn so they can funnel leads back to you.
• One investor came from a sauna conversation; another from a 10-year-old plane ride.Always be pitching!

The art of the pitch

• Great founders don’t just present, they connect. Your pitch should answer: Why you? Why now? Why this?
• Don’t overload with data or product features; have a bold vision that’s both clear and emotionally impactful.
• Fundraising is part performance, part belief. A founder’s energy, conviction and storytelling will help set the tone.