--- title: "Bamboo water? It’s a thing, and it’s going global" id: "424074" type: "post" slug: "founder-interview-juno-bamboo-water" published_at: "2025-08-18T10:52:28+00:00" modified_at: "2025-08-18T11:52:28+00:00" url: "https://seedlegals.com/resources/founder-interview-juno-bamboo-water/" markdown_url: "https://seedlegals.com/resources/founder-interview-juno-bamboo-water.md" excerpt: "Say goodbye to sugary soft drinks. Juno’s bamboo-powered beverages are low in sugar, big on benefits – and part of the new wave of wellness drinks." taxonomy_category: - "Founder Interviews" - "Video Zone" --- 2 min read Expert reviewed This article has been fact-checked by a SeedLegals subject matter expert. [Meet our experts](https://seedlegals.com/authors-and-experts/) and learn more about our review process and quality assurance in our [editorial policy](https://seedlegals.com/editorial-policy/) . # Bamboo water? It’s a thing, and it’s going global Published: Aug 18, 2025 Contents [Key takeaways](#key-takeaways) [Co-Founder and CEO Anthony Rose Co-Founder and CEO](https://seedlegals.com/resources/author/anthony/) [Erin Deasy Junior Content Executive](https://seedlegals.com/resources/author/erin-deasy/) Health-conscious consumers are starting to call time on sugary soft drinks and overhyped wellness claims. They want drinks that are actually good for them – and taste good, too. That’s where [Juno Bamboo Water](https://www.linkedin.com/company/juno-waters/) comes in. After discovering the antioxidant power of bamboo in a Hong Kong apothecary, Juno founder (and former finance professional) [Guillaume Poncet](https://www.linkedin.com/in/guillaume-poncet-9a37014a/?originalSubdomain=uk) decided to create something new: a refreshing, low-sugar drink made with natural bamboo extract. Fast forward to today and Juno’s canned drinks are stocked in Selfridges, hundreds of indie retailers, and over 150 stores across the Middle East – with the US launch just around the corner. In this founder interview with SeedLegals CEO [Anthony Rose](https://seedlegals.com/resources/author/anthony/) , Guillaume shares how he went from trading floors to wellness aisles, what it takes to launch a capital-intensive product on a lean budget, and why bamboo water is catching the attention of retailers from London to Dubai. ## **Key takeaways** ### **The problem with soft drinks today** - A lot of people are fed up with sugary soft drinks that lack real functional benefits. - Wellness drinks like kombucha and CBD-infused beverages exist – but there’s still a gap for something else better-tasting that’s refreshing, healthy and low in sugar. - As a stressed-out finance professional in Hong Kong, Guillaume struggled to find a natural remedy that could support health without compromising on taste. ### **Juno’s bamboo-powered solution** - Inspired by traditional medicine, Guillaume discovered the antioxidant and detoxifying properties of bamboo and built the first soft drink made with ethical bamboo extract. - The brand is creating a whole new beverage category, joining the ranks of coconut water and kombucha. - Juno’s drinks are manufactured in the UK using premium processes and standout packaging, designed to appeal to both health-conscious and design-savvy consumers. ### **Traction and growth** - In the UK, Juno is stocked in Selfridges and hundreds of independent retailers, with B2B distribution as the primary sales channel. - The brand has found strong traction in the Middle East (150+ stores) and is preparing to launch in the U.S. through two major distributors. - With new hires in sales and marketing, the team is now focusing on brand awareness through social media and influencer marketing. ##### SeedLegals events ### Connect with fascinating founders Sign up to our newsletter and get the best of SeedLegals events delivered directly to your inbox. By subscribing, you agree to receive information from SeedLegals. You can unsubscribe anytime. View our [privacy policy](/privacy-policy/) Nail your pitch and impress investors Get the pitch deck that’s helping 3,500+ founders raise. 12 customisable slides, plus insider tips from investors. ## Related posts [2 min read What’s hot? The planet with or without Habla’s eco-friendly kilns? Peter Habla, founder of Habla Kilns, replaces traditional kilns with a fresh, sustainable alternative – the Zig Zag Kiln... Erin Deasy](https://seedlegals.com/resources/habla-kilns-interview/) [2 min read Hindered by hundreds of applications: ReechOut addresses the hassle of the hiring process Hassan Ahmed, founder of ReechOut, reverse engineers the AI problem that’s been afflicting the hiring process… and it’s ... 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