{"id":18260,"date":"2019-11-25T14:55:35","date_gmt":"2019-11-25T14:55:35","guid":{"rendered":"https:\/\/seedlegals.com\/resources\/top-7-best-crowdfunding-sites-for-startups\/"},"modified":"2019-11-25T14:55:35","modified_gmt":"2019-11-25T14:55:35","slug":"crowdfunding-sites-for-startups","status":"publish","type":"post","link":"https:\/\/seedlegals.com\/ie\/resources\/crowdfunding-sites-for-startups\/","title":{"rendered":"Must-know crowdfunding platforms for UK startups 2026"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We asked founders who\u2019d recently closed angel and VC funding on <a href=\"https:\/\/seedlegals.com\/ie\/\">SeedLegals<\/a> for their recommendations of the best crowdfunding platforms for startups. Here are their top picks for both 1) rewards based and 2) equity crowdfunding:<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Rewards crowdfunding platforms<\/span><\/h3>\n<h4><strong><br \/>\n1. Kickstarter<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">kickstarter.com<\/a><\/span><\/p>\n<p><b>Size of campaigns:<\/b><span style=\"font-weight: 400;\"> over $500 (\u00a3415) and up to a record of over $20m (\u00a316.6m) by the smartwatch Pebble Time.<br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Choose it if:<\/b><span style=\"font-weight: 400;\"> you want to benefit from the bigger community and brand recognition for your international campaign.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The king of the crowdfunding platforms is only <\/span><a href=\"https:\/\/www.kickstarter.com\/10\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">10 years old<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In this time they have funded over 160.000 campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Only \u2018all-or-nothing\u2019 campaigns &#8211; you need to reach your objective to receive the funds pledged.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The platform is quite strict in the projects they accept, requiring working prototypes and new to market products and services.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their fees are 5% plus transaction fees.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Being a B-corp, they tend to promote the artistic and community projects.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">But the <\/span><a href=\"https:\/\/www.kickstarter.com\/help\/stats\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">main categories by money raised<\/span><\/a><span style=\"font-weight: 400;\"> on the platform are Games, Design and Technology.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Due to the sheer amount of live projects (over 3.5k at any time), they do not offer personalised support.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The success rate of the campaigns launched on Kickstarter is of around 37%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The key to success is an engaged community that gives great momentum to the raise.<\/span><\/span><\/li>\n<\/ul>\n<h4><strong><br \/>\n2. Indiegogo<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">indiegogo.com<\/a><\/span><\/p>\n<p><b>Size of campaigns:<\/b><span style=\"font-weight: 400;\"> over $500 (\u00a3415) and up to a record of over $13m (\u00a3110.8m) by the bee hive box Flow Hive.<\/span><\/p>\n<p><b>Choose it if: <\/b><span style=\"font-weight: 400;\">you want to benefit from \u2018flexible funding\u2019 modality or the other marketing services offered by the platform.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As the second mover, Indiegogo tends to be more innovative in their approach and flexible on the projects they will accept when compared to Kicsktarter.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The modality \u2018Flexible funding\u2019 allows you can still keep any money pledged, even if you don\u2019t reach your objective.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their fees are 5% plus transaction fees.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Similarly to Kickstarter, the most popular categories are Technology and Games.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They allow deeper integration with your Google Analytics to monitor key metrics of the campaign.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They offer pre-campaign packages to promote your project with their existing community<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Indiegogo InDemand allows you to continue selling your product after the campaign has closed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Indiegogo does not publish success rates but third party sources cite numbers lower than Kickstarter, probably due to a less stringent \u2018due diligence\u2019 in the first place.<\/span><\/li>\n<\/ul>\n<h4><strong><br \/>\n3. Crowdfunder.co.uk<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.crowdfunder.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">crowdfunder.co.uk<\/a><\/span><\/p>\n<p><b>Size of campaigns:<\/b><span style=\"font-weight: 400;\"> from \u00a3500 to over \u00a3100k<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Choose it if:<\/b><span style=\"font-weight: 400;\"> you\u2019re running a UK based campaign and\/or want to benefit from the multiple match funding opportunities that the platform offers. Also if you want to benefit from their more personal approach.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Cornwall based crowdfunding platform has a community and charity slant, but will also accept for-profit projects.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has lower fees than their american counterparts, at 3% plus transaction fees.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">For community projects, there are multiple match funding opportunities that will top up nicely the money you\u2019ve raised from your crowd.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Being a smaller platform, their Fundraising Coaches are more available to support the bigger raises.<\/span><\/li>\n<\/ul>\n<h4><strong><br \/>\n4. Patreon<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.patreon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">patreon.com<\/a><\/span><\/p>\n<p><b>Size of campaigns:<\/b><span style=\"font-weight: 400;\"> no minimum. The current highest earning creator at the time of writing was \u2018El Chapo Traphouse\u2019, raising $137k\/month (\u00a3114k\/month).<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Choose it if: <\/b><span style=\"font-weight: 400;\">you want to monetise the regular content you\u2019re producing, giving your community an opportunity to reward you.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This platform allows creators to receive recurrent income from their followers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Popular amongst YouTube channels, bloggers, podcasters and video game producers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their fees are 5% of the money raised plus transaction fees.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The key to success on Patreon is a highly engaged following and consistency in producing more content.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Equity crowdfunding platforms<\/span><\/h3>\n<h4><strong><br \/>\n5. Crowdcube<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.crowdcube.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">crowdcube.com<\/a><\/span><\/p>\n<p><b>Raise range:<\/b><span style=\"font-weight: 400;\"> from \u00a350k to \u00a37.4m (8m\u20ac, capped by European crowdfunding regulation)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Choose it if:<\/b><span style=\"font-weight: 400;\"> you want to benefit from their slightly bigger community and brand recognition.<\/span><\/p>\n<p><b>Some features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to Beauhurst, Crowdcube is the UK leader in terms of capital raised. In 2018 they raised \u00a3143.2m in 168 deals (this includes pre-emption rounds, fund campaigns and technology partnerships such as the raises with Brewdog and Monzo that were facilitated by Crowdcube technology).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It has a community of nearly 770k registered users that invest from only \u00a310.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some of their popular categories are \u2019Cleantech\u2019, \u2018Retail\u2019 and \u2018Food &amp; Beverage\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">As of August \u201819, it\u2019s the only equity platform that offers the crowd the possibility to via an App.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The official success fees in Crowdcube are 7% of the money raised (excl. VAT) plus a completion fee of 0.75% &#8211; 1.25%<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quite controversially, in October \u201818 Crowdcube introduced an \u2018investor fee\u2019 of 1.5% of the amount invested, with a minimum of 50p and capped at \u00a3250.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Crowdcube offers a Nominee structure to manage the smaller investments (typically under \u00a320k). The cost for the entrepreneur is \u00a35\/investor\/year.<\/span><\/li>\n<\/ul>\n<h4><strong><br \/>\n6. Seedrs<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.seedrs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">seedrs.com<\/a><\/span><\/p>\n<p><b>Raise range: <\/b><span style=\"font-weight: 400;\">from \u00a350k to \u00a37.4m (8m\u20ac, capped by European crowdfunding regulation)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Choose it if:<\/b><span style=\"font-weight: 400;\"> you want to benefit from their enhanced marketing services and\/or avoid the investor and nominee fees.<\/span><\/p>\n<p><b>Some features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to Beauhurst, Seedrs is the runner-up equity crowdfunding platform in the UK, having raised \u00a381.8m in 158 deals in 2018.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some of their popular categories are \u2018Fintech\u2019, \u2018Automotive &amp; Transport\u2019 and \u2018Clothing &amp; Accessories\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The official success fees are 6% on all funds raised, \u00a32,500 completion fee (excl. VAT) and 0.5% payment processing fee.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Like Crowdcube, the minimum investment is \u00a310.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seedrs offers different (paid) packages to enhance your campaign. One of the most popular ones is promoting your raise amongst their community during the pre-campaign phase<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is no investor fees on Seedrs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Seedrs pioneered the use of a Nominee structure to manage the smaller investments (typically under \u00a320k). There is no cost for the entrepreneur, but will charge a fee of 7.5% on any profit made to the investor.<\/span><\/li>\n<\/ul>\n<h4><strong><br \/>\n7. Syndicate Room<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.syndicateroom.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">syndicateroom.com<\/a><\/span><\/p>\n<p><b>Raise range:<\/b><span style=\"font-weight: 400;\"> from \u00a350k to \u00a37.4m (8m\u20ac, capped by European crowdfunding regulation)<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Choose it if:<\/b><span style=\"font-weight: 400;\"> you have a strong lead (professional) investor and you want to benefit from their \u2018upmarket\u2019 brand perception.<\/span><\/p>\n<p><b>Some features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">According to Beauhurst, Syndicate Room was the third biggest platform in the UK in 2018, raising \u00a325.1m in 35 deals.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their approach is more investor-led than their competitors, requiring a professional investor to lead the round.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The minimum investment is \u00a31,000, coming only from \u2018sophisticated investors\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their most popular sectors are \u2018Life Sciences\u2019 and \u2018Software and Computer services\u2019.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They have a \u00a32,000 setup fee plus a 4% of the funds transacted via the platform.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They charge a 1%\/year for their Nominee services<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">In Conclusion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is a good choice of crowdfunding platforms out there. As the sector matures, it\u2019s difficult to go wrong if you choose from one of the leading platforms. Depending on your objectives and funding tactics, one of them might be slightly better than the others, and hopefully we\u2019ve shed some light on that in this article. If you need help in closing your investment round, don\u2019t hesitate to get in touch with one of SeedLegals funding experts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the most popular crowdfunding platforms for UK startups in 2025, including P2P, equity and rewards-based crowdfunding sites. <\/p>\n","protected":false},"author":82,"featured_media":403608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[],"event_tags":[],"class_list":["post-18260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investor-directory-ie"],"acf":{"hero_image":403605,"post_content":[{"acf_fc_layout":"text","text":"<p>Are you thinking about using crowdfunding to finance your startup? Wondering which one is best for your business?<\/p>\n<p>To help, we\u2019ve put together a list of the top crowdfunding platforms for UK startups based on research from <a href=\"https:\/\/www.beauhurst.com\/blog\/uk-equity-crowdfunding\/\" target=\"_blank\" rel=\"noopener\">Beauhurst<\/a> and<a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/crowdfunding-market\" target=\"_blank\" rel=\"noopener\"> Mordor Intelligence<\/a>. We\u2019ve chosen popular crowdfunding platforms in different categories &#8211; <a href=\"#rewards-based\">rewards-based<\/a>, <a href=\"#equity\">equity<\/a> and <a href=\"#peer-to-peer\">peer-to-peer lending<\/a> &#8211; so you can find a service that&#8217;s right for you.<\/p>\n"},{"acf_fc_layout":"content_highlight","highlight_type":"link","background_colour":"blue","show_icon":true,"content":"","link":null},{"acf_fc_layout":"text","text":"<h3>Contents<\/h3>\n<ul>\n<li><a href=\"#types-of-crowdfunding\">Types of crowdfunding<\/a><\/li>\n<li><a href=\"#top-10-crowdfunding-platforms\">Top crowdfunding platforms<\/a><br \/>\n&#8211; <a href=\"#rewards-based\">Rewards-based crowdfunding platforms<\/a><br \/>\n&#8211; <a href=\"#equity\">Equity crowdfunding platforms<\/a><br \/>\n&#8211; <a href=\"#peer-to-peer\">Peer-to-peer lending<\/a><\/li>\n<li><a href=\"#FAQs\">FAQs<\/a><\/li>\n<\/ul>\n<h2><a id=\"types-of-crowdfunding\"><\/a>Types of crowdfunding<\/h2>\n<p>Crowdfunding is a way to raise money (usually online) from groups of people to finance a project or business. Each person contributes a relatively small amount of money but because many people are contributing, it can result in large amounts of capital.<\/p>\n<p>The key mechanism behind crowdfunding is that you\u2019ve got to offer your backers (the people giving you money) something in return.<\/p>\n<p>There are four main categories of crowdfunding, as shown in the infographic below:<\/p>\n<ul>\n<li>Rewards-based<\/li>\n<li>Equity-based<\/li>\n<li>Peer-to-peer lending<\/li>\n<li>Donation-based<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"image","image":false,"caption":"","width":100,"alignment":"left"},{"acf_fc_layout":"text","text":"<h3>Pros and cons of crowdfunding platforms for startups<\/h3>\n<p>Like any type of startup funding, crowdfunding has its pros and cons. It can be a great marketing tool, but crowdfunding sites generally charge quite a hefty fee and with most of them, you have to have already raised a lot of the target amount yourself. It\u2019s up to you to decide if it\u2019s worth embarking on a crowdfunding campaign.<\/p>\n"},{"acf_fc_layout":"expert_highlight","expert_highlight":{"":null,"image":false,"quote":"","name":null,"role":"","company":null,"linkedin":null,"facebook":null,"instagram":null,"twitter":null,"hide_image":false}},{"acf_fc_layout":"text","text":"<p><strong>\u2705 Crowdfunding pros<\/strong><\/p>\n<ul>\n<li>Gain credibility before you approach angel investors and venture capitalists<\/li>\n<li>Build a customer base of early adopters and get feedback from them<\/li>\n<li>Develop a strong relationship with your customers<\/li>\n<li>Expose your company to thousands of potential customers and investors via the platform<\/li>\n<li>Add extra cash onto a successful investor raise<\/li>\n<\/ul>\n<p><strong>\u274c Crowdfunding cons<\/strong><\/p>\n<ul>\n<li>Not suited to every type of product or service &#8211; you\u2019re unlikely to get much of a marketing buzz with a B2B or deep tech company<\/li>\n<li>Can be time-intensive to manage<\/li>\n<li>On some platforms, you need to raise through investors first before you can go live<\/li>\n<li>Can be expensive &#8211; platform fees cut into your raise<\/li>\n<li>Can take months to complete &#8211; expect the raise to take 4 to 6 months in total to allow for a proper pre-campaign, a month live, then a few weeks to close<\/li>\n<\/ul>\n<h3>Alternatives to crowdfunding platforms<\/h3>\n<p>If you decide crowdfunding is the best option for your business, you\u2019ll find some great recommendations in the list below.<\/p>\n<p>If you\u2019re still considering a traditional funding round, looking for other ways to raise alongside your crowdfund or looking for a faster and more cost-efficient solution, here are some resources to help you decide:<\/p>\n<ul>\n<li><strong>Do a traditional funding round<\/strong><br \/>\nRead our <a href=\"https:\/\/seedlegals.com\/resources\/25-steps-funding\/\" target=\"_blank\" rel=\"noopener\">Step-by-step guide on how to do your first funding round<\/a><\/li>\n<li><strong>Take smaller investments when you need them<\/strong><br \/>\nRead <a href=\"https:\/\/seedlegals.com\/resources\/seedlegals-agile-fundraising\/\" target=\"_blank\" rel=\"noopener\">Agile fundraising has arrived<\/a><\/li>\n<li><strong>Self-fund your startup<\/strong><br \/>\nRead <a href=\"https:\/\/seedlegals.com\/resources\/bootstrap-funding\/\" target=\"_blank\" rel=\"noopener\">Bootstrap funding: a guide to self-funding your business<\/a><\/li>\n<\/ul>\n<p>SeedLegals can help simplify and speed up the admin involved when you <a href=\"https:\/\/seedlegals.com\/raise\/raise-a-round\/\" target=\"_blank\" rel=\"noopener\">raise a funding round<\/a> and take a <a href=\"https:\/\/seedlegals.com\/raise\/top-up-a-round\/\" target=\"_blank\" rel=\"noopener\">one-off investment<\/a>. We also help you <a href=\"https:\/\/seedlegals.com\/raise\/pitch\/\" target=\"_blank\" rel=\"noopener\">create your pitch<\/a> and sort your <a href=\"https:\/\/seedlegals.com\/start\/seis-eis\/\" target=\"_blank\" rel=\"noopener\">SEIS\/EIS Advance Assurance<\/a>\u00a0to attract investors.<\/p>\n"},{"acf_fc_layout":"cta","cta":{"type":"default","subheading":"Cost efficient. Time efficient. ","heading":"The faster way to fundraise ","content":"We combine an easy-to-use automated platform with unlimited help from experts to make your funding journey faster and more affordable.","bullet_points":false,"form":{"type":"none","hubspot_form":{"layout":"newsletter","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. You can unsubscribe anytime. View our <a href=\"\/privacy-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy<\/a>"},"custom":{"embed":""},"gtm_form_type":false,"gtm_form_location":false},"button":{"title":"Book a call ","url":"https:\/\/seedlegals.com\/talk-to-an-expert\/","target":"_blank"},"image":false}},{"acf_fc_layout":"text","text":"<h2><a id=\"top-10-crowdfunding-platforms\"><\/a>Top crowdfunding platforms for UK startups<\/h2>\n<p>We\u2019ve curated this list of popular platforms to appeal to all types of startups, no matter your sector or stage. We\u2019ve segmented the list into rewards-based, equity-based and P2P lending platforms to help you identify the crowdfunding site that\u2019s best for your business.<\/p>\n<h2><a id=\"rewards-based\"><\/a>Rewards-based crowdfunding platforms<\/h2>\n<h3><strong>Kickstarter<\/strong><\/h3>\n<p><a href=\"https:\/\/www.kickstarter.com\/\" target=\"_blank\" rel=\"noopener\">Kickstarter<\/a> is a global rewards-based crowdfunding site known as the king of crowdfunding platforms. Kickstarter is for any kind of creative or entrepreneurial project and is one of the best crowdfunding sites to reach a large audience.<\/p>\n<p><strong>Choose it if:<\/strong><\/p>\n<ul>\n<li>You\u2019re a tech, gaming or art and design startup<\/li>\n<li>You want to reach an international audience<\/li>\n<li>You have a working prototype and a new-to-market product\/service<\/li>\n<\/ul>\n<p><strong>\u2705 Pros<\/strong><\/p>\n<ul>\n<li>Your campaign gets exposure to a massive community of over 15 million users, which you can leverage to build brand recognition and drive product adoption<\/li>\n<li>It\u2019s a well-known and trusted platform<\/li>\n<\/ul>\n<p><strong>\u274cCons<\/strong><\/p>\n<ul>\n<li>They don\u2019t offer personalised support<\/li>\n<li>Only \u2018all-or-nothing\u2019 campaigns \u2013 you need to reach your objective to receive the funds pledged. If you don\u2019t hit your target, you don\u2019t get any of the funds<\/li>\n<\/ul>\n<p><strong>\ud83d\udcb7Pricing<\/strong><\/p>\n<ul>\n<li>Platform fee is 5% of total funds raised<\/li>\n<li>Payment processing fee of 3% + \u00a30.20 per pledge<\/li>\n<\/ul>\n<h3><strong>Indiegogo<\/strong><\/h3>\n<p><a href=\"https:\/\/www.indiegogo.com\/\" target=\"_blank\" rel=\"noopener\">Indiegogo<\/a> is a popular global rewards-based crowdfunding site. They have a monthly user base of 10 million, and launch 19,000 campaigns each month, so it\u2019s one of the best if you want to reach a large audience.<\/p>\n<p><strong>Choose it if:<\/strong><\/p>\n<ul>\n<li>You have an early stage startup in tech, design or gaming<\/li>\n<li>You want to reach an international audience<\/li>\n<li>You want to integrate Facebook and Google Analytics to promote and monitor the metrics of your campaign<\/li>\n<\/ul>\n<p><strong>\u2705 Pros<\/strong><\/p>\n<ul>\n<li>You can keep any money pledged, even if you don\u2019t reach your objective<\/li>\n<li>They\u2019re more flexible on the projects they accept (compared to Kickstarter)<\/li>\n<li>Indiegogo InDemand allows you to continue selling your product on the site after the campaign has closed<\/li>\n<\/ul>\n<p><strong>\u274c Cons<\/strong><\/p>\n<ul>\n<li>There are thousands of campaigns on the platform to compete with<\/li>\n<li>There are additional charges on top of the platform fee and processing fees<\/li>\n<\/ul>\n<p><strong>\ud83d\udcb7 Pricing<\/strong><\/p>\n<ul>\n<li>Platform fee is 5% of total funds raised<\/li>\n<li>Payment processing fee of 3% + \u00a30.20 per pledge<\/li>\n<li>\u00a325 bank transfer fee each time Indiegogo sends funds to your account<\/li>\n<\/ul>\n<h3>Crowdfunder<\/h3>\n<p><a href=\"https:\/\/www.crowdfunder.co.uk\/\" target=\"_blank\" rel=\"noopener\">Crowdfunder<\/a> is a UK rewards-based crowdfunding platform that funds entrepreneurial projects, causes and charities.<\/p>\n<p><strong>Choose it if:<\/strong><\/p>\n<ul>\n<li>You have an early stage startup in any sector<\/li>\n<li>You want to reach a UK audience<\/li>\n<li>You want extra support from fundraising coaches on how to achieve success with your campaign<\/li>\n<\/ul>\n<p><strong>\u2705 Pros<\/strong><\/p>\n<ul>\n<li>They have a +Extra fund of over \u00a310 million that might invest extra cash in your company, depending on what you\u2019re doing<\/li>\n<li>It\u2019s not limited to any particular sector<\/li>\n<li>You can choose to keep what you raise or go \u2018all or nothing\u2019<\/li>\n<li>They host interactive sessions to share tips and know-how<\/li>\n<\/ul>\n<p><strong>\u274c Cons<\/strong><\/p>\n<ul>\n<li>They\u2019re not as startup-focused as other platforms, so a lot of the audience is lost to charities and personal causes<\/li>\n<li>Smaller audience means less marketing impact<\/li>\n<\/ul>\n<p><strong>\ud83d\udcb7 Pricing<\/strong><\/p>\n<ul>\n<li>Platform fee is 5% of total funds raised<\/li>\n<li>Payment processing fee of 2.4% + \u00a30.20 per pledge<\/li>\n<\/ul>\n<h3><strong>IFundWomen<\/strong><\/h3>\n<p><a href=\"https:\/\/ifundwomen.com\/\" target=\"_blank\" rel=\"noopener\">IFundWomen<\/a> is a global rewards-based crowdfunding platform headquartered in New York. Their mission is to support women-led startups across sectors.<\/p>\n<p><strong>Choose it if:<\/strong><\/p>\n<ul>\n<li>You\u2019re a women-led startup<\/li>\n<li>You want to reach an international audience<\/li>\n<li>You want to gain a supportive network of female founders and supporters of women-led businesses<\/li>\n<\/ul>\n<p><strong>\u2705 Pros<\/strong><\/p>\n<ul>\n<li>They\u2019re helping to close the funding gap<\/li>\n<li>In addition to crowdfunding, the platform also provides coaching for female founders and a free e-course<\/li>\n<li>They offer the opportunity to get small business grants from their corporate partners<\/li>\n<\/ul>\n<p><strong>\u274c Cons<\/strong><\/p>\n<ul>\n<li>Not as established as other larger crowdfunding platforms<\/li>\n<li>It\u2019s a smaller platform, which means amounts raised can be lower than on larger platforms<\/li>\n<\/ul>\n<p><strong>\ud83d\udcb7 Pricing<\/strong><\/p>\n<ul>\n<li>Platform fee is 5% of total funds raised<\/li>\n<li>Payment processing fee of 2.9% + \u00a30.25 per pledge<\/li>\n<\/ul>\n<h2><a id=\"equity\"><\/a>Equity crowdfunding platforms<\/h2>\n<h3><strong>Seedrs<\/strong><\/h3>\n<p><a href=\"https:\/\/www.seedrs.com\/\" target=\"_blank\" rel=\"noopener\">Seedrs<\/a> is another popular UK-based equity crowdfunding site with over \u00a32.3 billion raised on the platform.<\/p>\n<p><strong>Choose it if:<\/strong><\/p>\n<ul>\n<li>You\u2019re an early stage or growth stage company<\/li>\n<li>You want to reach a large UK audience<\/li>\n<\/ul>\n<p><strong>\u2705 Pros<\/strong><\/p>\n<ul>\n<li>You have access to a large UK audience<\/li>\n<li>Buyers and sellers can exchange shares<\/li>\n<li>They offer different (paid) packages to enhance your campaign<\/li>\n<\/ul>\n<p><strong>\u274c Cons<\/strong><\/p>\n<ul>\n<li>You\u2019re competing with a large number of other companies<\/li>\n<li>High platform fees<\/li>\n<\/ul>\n<p><strong>\ud83d\udcb7 Pricing<\/strong><\/p>\n<ul>\n<li>Platform fee is 6% of total funds raised<\/li>\n<li>Payment processing fee of 0.5% of all funds raised<\/li>\n<li>\u00a32,000 completion fee<\/li>\n<\/ul>\n<h3><strong>CrowdBnk<\/strong><\/h3>\n<p><a href=\"https:\/\/www.crowdbnk.com\/\" target=\"_blank\" rel=\"noopener\">CrowdBnk<\/a> is an equity and rewards-based crowdfunding platform for pre-revenue and early stage startups.<\/p>\n<p><strong>Choose it if:<\/strong><\/p>\n<ul>\n<li>You\u2019re an early stage startup just getting an idea off the ground<\/li>\n<li>You have SEIS\/EIS Advance Assurance<\/li>\n<\/ul>\n<p><strong>\u2705 Pros<\/strong><\/p>\n<ul>\n<li>They offer a free boot camp to help you make your business more appealing to investors<\/li>\n<li>They offer personalised support along your journey<\/li>\n<\/ul>\n<p><strong>\u274c Cons<\/strong><\/p>\n<ul>\n<li>Rigorous application and vetting process<\/li>\n<li>Smaller user\u2013base than other more popular platforms means it\u2019s not as good for marketing<\/li>\n<\/ul>\n<p><strong>\ud83d\udcb7 Pricing<\/strong><\/p>\n<ul>\n<li>Platform fee is 5% of total funds raised<\/li>\n<li>Payment processing fee of 3% of all funds raised<\/li>\n<\/ul>\n<h2><a id=\"peer-to-peer\"><\/a>Peer-to-peer lending<\/h2>\n<h3><strong>Crowd2Fund<\/strong><\/h3>\n<p><a href=\"https:\/\/www.crowd2fund.com\/for-businesses\" target=\"_blank\" rel=\"noopener\">Crowd2Fund<\/a> is a P2P crowdfunding platform with equity, debt and donation financing options, depending on the type of company you have.<\/p>\n<p><strong>Choose it if:<\/strong><\/p>\n<ul>\n<li>You\u2019re an early stage, later stage or nonprofit company<\/li>\n<li>You\u2019re a social\/environmental impact company or nonprofit seeking donation<\/li>\n<\/ul>\n<p><strong>\u2705 Pros<\/strong><\/p>\n<ul>\n<li>Flexible monthly repayment options for new businesses<\/li>\n<li>Access engaged investors that could continue to invest in your company over its lifetime<\/li>\n<\/ul>\n<p><strong>\u274c Cons<\/strong><\/p>\n<ul>\n<li>Debt makes your company less appealing to VC and angel investors<\/li>\n<li>It\u2019s not as good for marketing as other, larger crowdfunding platforms<\/li>\n<\/ul>\n<p><strong>\ud83d\udcb7 Pricing<\/strong><\/p>\n<ul>\n<li>Platform fee is 6% of total funds raised<\/li>\n<li>6 to 18% APR for loans<\/li>\n<\/ul>\n<h3><strong>Funding Circle<\/strong><\/h3>\n<p><a href=\"https:\/\/www.fundingcircle.com\/uk\/\" target=\"_blank\" rel=\"noopener\">Funding Circle<\/a> is one of the largest online P2P platforms in the world for business loans. They\u2019ve helped SMEs access over \u00a314.5 billion. They use innovative technology to connect businesses that want to borrow with investors who want to lend to them.<\/p>\n<p><strong>Choose it if:<\/strong><\/p>\n<ul>\n<li>You\u2019re a startup or SME in any sector<\/li>\n<li>You\u2019re looking for a fast, affordable business loan<\/li>\n<li>You\u2019d rather take a small loan than spend energy on managing a crowdfunding campaign<\/li>\n<\/ul>\n<p><strong>\u2705 Pros<\/strong><\/p>\n<ul>\n<li>Get the money you need fast without spending energy on a campaign<\/li>\n<li>It\u2019s a trusted platform regulated by the FCA and listed on the London Stock Exchange<\/li>\n<li>Their business loan process is highly efficient<\/li>\n<li>Access interest-free credit<\/li>\n<\/ul>\n<p><strong>\u274c Cons<\/strong><\/p>\n<ul>\n<li>You don\u2019t get to engage an audience and market your product as you do on equity and rewards-based crowdfunding platforms<\/li>\n<li>You\u2019re taking on debt, which should always be carefully considered and can make you less attractive to investors<\/li>\n<\/ul>\n<p><strong>\ud83d\udcb7Pricing<\/strong><\/p>\n<ul>\n<li>Interest rates for loans starting at 7.9% per year<\/li>\n<\/ul>\n<h3><strong>Crowd for Angels<\/strong><\/h3>\n<p><a href=\"https:\/\/crowdforangels.com\/\" target=\"_blank\" rel=\"noopener\">Crowd for Angels<\/a> is a debt and equity-based crowdfunding platform for companies at any stage. They were the first regulated crowdfunding platform to open a crypto payment gateway.<\/p>\n<p><strong>Choose it if:<\/strong><\/p>\n<ul>\n<li>You want to reach a diverse crowd of UK investors<\/li>\n<li>You have <a href=\"https:\/\/seedlegals.com\/start\/seis-eis\/\" target=\"_blank\" rel=\"noopener\">SEIS\/EIS Advance Assurance<\/a><\/li>\n<\/ul>\n<p><strong>\u2705 Pros<\/strong><\/p>\n<ul>\n<li>Their dedicated team offers you support throughout the process<\/li>\n<li>You can receive payment in cryptocurrency<\/li>\n<\/ul>\n<p><strong>\u274c Cons<\/strong><\/p>\n<ul>\n<li>They charge a hefty fee for sorting the legals<\/li>\n<li>It\u2019s not a good marketing tool like other platforms can be<\/li>\n<\/ul>\n<p><strong>\ud83d\udcb7Pricing<\/strong><\/p>\n<ul>\n<li><strong>For equity:<\/strong> \u00a3250 application fee, 7% platform fee payable on successful raise plus a \u00a32,000 completion fee for the legals<\/li>\n<li><strong>For crowd bond issue:<\/strong> \u00a3250 application fee, 3% platform fee payable on successful raise plus a \u00a32,000 completion fee for the legals<\/li>\n<li><strong>For digital assets:<\/strong> \u00a3250 application fee, 7% platform fee payable on successful raise plus a \u00a31,500 completion fee for the legals and \u00a35,000 Digitalised Asset Preparation Fee<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"text","text":"<h2><a id=\"FAQs\"><\/a>FAQs<\/h2>\n<p><strong>How does crowdfunding work in the UK?<\/strong><\/p>\n<p>In the UK, there are different types of crowdfunding and many platforms to choose from. How it works will differ according to each platform and the type of crowdfunding you\u2019re doing.<\/p>\n<p><strong>How do crowdfunding platforms work?<\/strong><\/p>\n<p>Each platform is unique, but generally, you\u2019ll:<\/p>\n<ul>\n<li>Sign up to the platform and send them your pitch<\/li>\n<li>Get accepted by the platform to run a campaign<\/li>\n<li>Set up your crowdfunding campaign<\/li>\n<li>Run your campaign and engage with your audience<\/li>\n<li>Depending on the platform, you\u2019ll either reach your target raise, receive the funds and pay your platform success fees. Or in some cases. if you don\u2019t hit your goal in the set amount of time, you won\u2019t receive your funds and won\u2019t need to pay platform success fees.<\/li>\n<\/ul>\n<p>The mechanics of your crowdfunding campaign will work differently based on the type of crowdfunding you\u2019re doing. Here are the basics for each type of crowdfunding:<\/p>\n<ul>\n<li><strong>Equity crowdfunding<\/strong><br \/>\nYou give away equity in exchange for pledges.<\/li>\n<li><strong>Rewards-based crowdfunding<br \/>\n<\/strong>You give gifts, discounts and early orders in exchange for investment.<\/li>\n<li><strong>Peer-to-peer lending<br \/>\n<\/strong>You take a loan or credit from the platform and receive it immediately. You have to pay it back with interest. The platform sources the funds they lend to you from many investors who invest small amounts of money.<\/li>\n<li><strong>Donation<br \/>\n<\/strong>You receive money via donations without giving anything in return.<\/li>\n<\/ul>\n<p><strong>What happens if I don\u2019t raise the full amount on a crowdfunding platform?<\/strong><\/p>\n<p>Some crowdfunding platforms are all-or-nothing: if you don\u2019t reach your target amount, you won\u2019t get to keep any of the funds you did raise. Others let you keep what you did raise. Make sure you&#8217;re clear on the rules of the platform you\u2019re using. Most crowdfunding sites tell you what you need to know in their Terms of Use or FAQs.<\/p>\n<p><strong>How do I find the best crowdfunding platform for me?<\/strong><\/p>\n<p>It depends on what you want from your campaign:<br \/>\n&#8211; Do you want to reach a large international audience or a local audience?<br \/>\n&#8211; Do you want to give away equity or rewards?<br \/>\n&#8211; Do you want to use it to drive product adoption?<\/p>\n<p>You should also consider if the fee structure of the platform works for you and if it\u2019s worth running a campaign and risk walking away without funding if you don\u2019t reach your goal. Make sure you fully understand the rules of the platform before you create your campaign.<\/p>\n<p>&nbsp;<\/p>\n"},{"acf_fc_layout":"text","text":"<h2><a id=\"talk-to-an-expert\"><\/a>Talk to an expert<\/h2>\n<p>Did you know you can do a crowd round on SeedLegals? And we make it easy to take a one-off investment before a funding round with our <a href=\"https:\/\/seedlegals.com\/raise\/raise-before-a-round\/\" target=\"_blank\" rel=\"noopener\">SeedFAST<\/a> or after a round with <a href=\"https:\/\/seedlegals.com\/raise\/top-up-a-round\/\" target=\"_blank\" rel=\"noopener\">Instant Investment<\/a>.<\/p>\n<p>To talk about what&#8217;s possible, book a free call with one of our funding strategists.<\/p>\n<p><!-- Start of Meetings Embed Script --><\/p>\n"},{"acf_fc_layout":"form","layout":"ttae","heading":"Get answers fast, for free","content":"Bring all your questions - we\u2019ve got the answers!\r\nWe\u2019ll match you with the right specialist.","custom":{"image":false,"button_text":"Get Started","form":{"type":"none","hubspot_form":{"layout":"newsletter","hide_founderinvestor_toggle":false,"default_community":"founder","custom_form_id":"","gdpr_disclaimer":"By subscribing, you agree to receive information from SeedLegals. 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