{"id":404125,"date":"2024-03-29T14:06:37","date_gmt":"2024-03-29T14:06:37","guid":{"rendered":"https:\/\/seedlegals.com\/?post_type=customers&p=404125"},"modified":"2025-04-02T15:25:59","modified_gmt":"2025-04-02T14:25:59","slug":"innovation-et-financement-le-parcours-inspirant-de-makemymask","status":"publish","type":"customers","link":"https:\/\/seedlegals.com\/fr\/temoignages-startups\/innovation-et-financement-le-parcours-inspirant-de-makemymask\/","title":{"rendered":"35 000 utilisateurs conquis et 500k\u20ac lev\u00e9s : comment SeedLegals a accompagn\u00e9 MakeMyMask"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

L\u2019\u00e9quipe SeedLegals est fi\u00e8re d’avoir accompagn\u00e9 MakeMyMask pour leur financement de 500k\u20ac. La startup conna\u00eet aujourd\u2019hui un vrai succ\u00e8s. C\u2019est ce que nous souhaitons mettre en avant dans cet article d\u00e9di\u00e9.<\/p>\n","protected":false},"featured_media":416934,"template":"","customer-industry":[165,166,167,189],"customer-amount-raised":[168],"customers_featured":[],"class_list":["post-404125","customers","type-customers","status-publish","has-post-thumbnail","hentry","customer-industry-bsa-air","customer-industry-seed","customer-industry-equity","customer-industry-cosmetique","customer-amount-raised-500-000e-leves"],"acf":{"hero_image":416934,"person":{"photo":416934,"name":"","company":"Make My Mask","job_role":"","logo":404132},"post_content_width":"default","post_content":[{"acf_fc_layout":"text","text":"

Le pitch <\/span>\ud83d\ude80<\/span><\/h2>\n

MakeMyMask c\u2019est la premi\u00e8re gamme de soins traitants du cuir chevelu\u00a0 \u00e0 base de plantes th\u00e9rapeutiques hautement concentr\u00e9es et \u00e0 l\u2019efficacit\u00e9 prouv\u00e9e.<\/span><\/p>\n

L\u2019id\u00e9e est venue d\u2019un constat simple : une absence d\u2019offre naturelle en pharmacie pour le traitement des pathologies courantes du cuir chevelu qui concernent quand m\u00eame plus de 75% des fran\u00e7ais : pellicules, chute de cheveux, psoriasis, d\u00e9mangeaisons, ecz\u00e9ma \u2026.<\/span><\/p>\n

MakeMyMask <\/span><\/a>est l\u2019alternative certes naturelle mais tout aussi technique que les plus gros laboratoires conventionnels. Le tout avec et avec des \u00e9tudes cliniques aussi approfondies et puissantes \u2026 et cela est possible.\u00a0<\/span><\/p>\n

Qui se cache derri\u00e8re MakeMyMask ? <\/span>\ud83d\ude4b\ud83c\udffb\u200d\u2640\ufe0f<\/span>\ud83d\ude4b\ud83c\udffb\u200d\u2640\ufe0f<\/span><\/h2>\n

Les deux fondatrices sont voisines (vraiment voisines de palier !).\u00a0<\/span><\/p>\n

Julie Pernet<\/a> est Docteure en Pharmacie et Trichologue Certifi\u00e9e, elle apporte son expertise en d\u00e9veloppement produit et strat\u00e9gie scientifique.<\/p>\n

Camille Cuinet<\/span><\/a> est l\u2019ancienne Directrice Financi\u00e8re d’un grand groupe am\u00e9ricain dans le secteur capillaire et cosm\u00e9tique. Elle apporte son savoir-faire en finance, logistique, ressources humaines et administration.<\/span><\/p>\n

Elles ont partag\u00e9 la m\u00eame probl\u00e9matique au m\u00eame moment : l’alop\u00e9cie post-partum. C\u2019est en faisant face \u00e0 l’errance th\u00e9rapeutique entourant les pathologies du cuir chevelu qu\u2019elles ont d\u00e9cid\u00e9 de fonder MakeMyMask.<\/span><\/p>\n

Ensemble, elles ont fusionn\u00e9 leurs domaines d’expertise pour se lancer dans cette aventure entrepreneuriale.<\/span><\/p>\n

Aujourd’hui, leurs produits sont disponibles dans 150 points de vente, principalement des pharmacies, ainsi que sur leur boutique en ligne.\u00a0<\/span><\/p>\n

Le challenge : d\u00e9velopper leur notori\u00e9t\u00e9\u00a0 <\/span>\ud83d\udcaa<\/span><\/h2>\n

Les deux fondatrices se sont fix\u00e9 un objectif clair : se faire conna\u00eetre du plus grand nombre pour produire plus, amortir les co\u00fbts de production et augmenter leurs marges. Le financement se pr\u00e9sentait comme un levier crucial pour investir dans la visibilit\u00e9 de leur solution innovante.\u00a0<\/span><\/p>\n

Pour leur premier tour de financement, elles ont privil\u00e9gi\u00e9 les Business Angels (BA). En effet, plus qu’un simple apport financier, ces investisseurs ont offert un soutien authentique, dispensant des conseils pr\u00e9cieux et sans langue de bois.\u00a0<\/span><\/p>\n

Dans le cadre de cette op\u00e9ration, Julie et Camille ont r\u00e9ussi \u00e0 trouver un bon \u00e9quilibre des conditions de financement en gardant notamment le contr\u00f4le de l’entreprise, ce qui souligne leur d\u00e9termination, tout en s’ouvrant aux conseils et au soutien ext\u00e9rieur.\u00a0<\/span><\/p>\n

Comment SeedLegals a accompagn\u00e9 MakeMyMask\u00a0 <\/span>\ud83c\udf31<\/span><\/h2>\n

MakeMyMask a b\u00e9n\u00e9fici\u00e9 du support des \u00e9quipes SeedLegals et de la plateforme pour r\u00e9aliser leurs premi\u00e8res op\u00e9rations de financement, d\u2019abord en pre-Seed via des BSA Air aupr\u00e8s d\u2019Angels, puis lors d\u2019un tour de Seed plus structurant pour un montant de plus de 500 000\u20ac.<\/span><\/p>\n"},{"acf_fc_layout":"expert_highlight","expert_highlight":{"":null,"image":{"ID":404138,"id":404138,"title":"MakeMyMask","filename":"camille-cuinet.jpeg","filesize":37394,"url":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet.jpeg","link":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet.jpeg","alt":"MakeMyMask","author":"85","description":"MakeMyMask","caption":"MakeMyMask","name":"camille-cuinet","status":"inherit","uploaded_to":404125,"date":"2024-03-29 13:42:12","modified":"2024-03-29 13:42:31","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/seedlegals.com\/wp-includes\/images\/media\/default.png","width":500,"height":500,"sizes":{"thumbnail":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet-150x150.jpeg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet-300x300.jpeg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet.jpeg","medium_large-width":500,"medium_large-height":500,"large":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet.jpeg","large-width":500,"large-height":500,"_themosis_media":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet-100x100.jpeg","_themosis_media-width":100,"_themosis_media-height":100,"1536x1536":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet.jpeg","1536x1536-width":500,"1536x1536-height":500,"2048x2048":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet.jpeg","2048x2048-width":500,"2048x2048-height":500,"themosis":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet-200x150.jpeg","themosis-width":200,"themosis-height":150,"tog-small":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet-300x300.jpeg","tog-small-width":300,"tog-small-height":300,"tog-medium":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet.jpeg","tog-medium-width":500,"tog-medium-height":500,"tog-large":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet.jpeg","tog-large-width":500,"tog-large-height":500,"tog-huge":"https:\/\/seedlegals.com\/wp-content\/uploads\/2024\/03\/camille-cuinet.jpeg","tog-huge-width":500,"tog-huge-height":500}},"quote":"

L\u2019\u00e9quipe SeedLegals est \u00e0 l\u2019\u00e9coute, accessible et parfaitement compl\u00e9mentaire. Nos business angels ont \u00e9t\u00e9 impressionn\u00e9s, ce qui a pes\u00e9 dans la balance pour qu\u2019ils investissent.<\/span><\/p>\n","name":{"title":"Camille Cuinet","url":"https:\/\/www.linkedin.com\/in\/camille-cuinet-makemymask\/","target":"_blank"},"role":"Co-fondatrice","company":{"title":"MakeMyMask","url":"https:\/\/makemymask.co\/","target":"_blank"},"linkedin":"","facebook":"","instagram":"","twitter":"","hide_image":false}},{"acf_fc_layout":"text","text":"

Les \u00e9quipes SeedLegals sont compos\u00e9es d\u2019experts strat\u00e9giques, ex-entrepreneurs, avocats ou juristes de formation, offrant un accompagnement pratique et technique complet aux utilisateurs \u00e0 l\u2019instar de MakeMyMask. <\/span><\/p>\n

MakeMyMask aujourd\u2019hui \ud83e\udd29<\/span><\/h2>\n

La startups a connu une performance exceptionnelle qui s\u2019explique par des investissements en publicit\u00e9, en visibilit\u00e9, dans l’\u00e9quipe, et par le renforcement de leur plateforme digitale.<\/span><\/p>\n

Une \u00e9tape importante a \u00e9t\u00e9 franchie en accueillant \u00e0 bord une Directrice de la strat\u00e9gie digitale, ainsi que des alternantes, consolidant ainsi l\u2019expertise en interne. Cette d\u00e9cision strat\u00e9gique d\u2019investir dans l\u2019\u00e9quipe a \u00e9t\u00e9 cruciale, \u00e9tant donn\u00e9 que 80% de leur chiffre d’affaires provient du digital.<\/span><\/p>\n

L’innovation a \u00e9t\u00e9 au c\u0153ur de leur r\u00e9ussite. Gr\u00e2ce aux fonds lev\u00e9s, MakeMyMask a pu financer la recherche et le d\u00e9veloppement de nouvelles innovations.<\/span><\/p>\n

 <\/p>\n

Aujourd’hui, la startup a conquis plus de 35 000 utilisateurs, t\u00e9moignant de l’efficacit\u00e9 et de la popularit\u00e9 de ses produits. Le prochain objectif ? S’internationaliser et renforcer leur pr\u00e9sence en retail, notamment en pharmacie.\u00a0<\/span><\/p>\n

 <\/p>\n"}],"blog_layout":"v2","v2":{"hero":{"image_background_color":"#E7F1FF","image_fit":"img--contain"},"adverts":false,"related_sidebar_posts":false},"show_author_card":false,"revision_date":""},"yoast_head":"\n35 000 utilisateurs conquis et 500k\u20ac lev\u00e9s : comment SeedLegals a accompagn\u00e9 MakeMyMask | SeedLegals<\/title>\n<meta name=\"description\" content=\"Notre \u00e9quipe d'experts a accompagn\u00e9 MakeMyMask dans leur lev\u00e9e de fonds de 500k\u20ac. 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