Founder StoriesA New Way to Buy Fuel: Interview with Ishaan Hemnani, Founder of Bunkerex
Noelle Baquiche
Head of Growth at SeedLegals
January 17, 2018

What does Bunkerex do?

BunkerEx is an online marketplace for shipping companies to buy fuel. It’s a huge market - there are approximately 50,000 merchant vessels on the water at any one time, and they all need to refuel roughly once per month. Fuel is also ~70% of their OPEX, so methods to reduce it are always welcome. The market is currently dominated by brokers and traders who like to keep things opaque, so we felt it was ripe for technology to make things more transparent.

What made you start your company - was it a personal passion, or a problem you identified, or a market opportunity?

I worked as a trader in the market for a long time so witnessed the inefficiencies first hand - most of which end up costing the buyer. I honestly felt the opportunity to disrupt the market was too great to do nothing.

What funding have you received so far?

A £400,000 “pre-seed” round - all closed on SeedLegals of course ;)

How did you find your investors, and were they angels or VCs?

A mixture. We got one great VC in first, and the rest followed soon after.

Do you think your investors invested in the idea, the product, the founders, or the team?

I think the fact that we had direct experience in the market helped a lot, reducing the risk of no product market fit. So I guess that’s a mixture of the founders and the idea!

Any advice for the perfect pitch deck?

Keep it short. My first pitch deck was >20 pages, then I read something on Venture Hacks saying it should be no longer than 10 pages. After cutting it, my response rate from investors went up dramatically.

What was the hardest thing about doing your funding round?

Finding the first firm investor! You get a lot of “We’re tentatively in, but come back to us when you have other commitments” which leaves you in a bit of a no-mans land - can you tell other investors they’re in or not?

We also had a sizeable investor pull out at the last minute so had to replace them on short notice which was a stressful 24 hours!

If there were three things you could tell a founder looking to do their round, what would they be?

1) Say yes to every meeting, even if they aren’t investors themselves. Many of our eventual investors were from 3-4 subsequent introductions.

2) They’ve probably heard it before, but getting the investment always takes twice as long as you think it will. My theory is that this is not only because investors are busy people, but also because most founders are so compelled by their own idea (as they should be) so believe their raise will be quicker than most, and have to learn the hard way (I was one of them!).

3) Use SeedLegals ;) - it will save you a tonne of money early on which is precious at that stage. And no, I wasn’t asked/paid to say that!

How did you hear about SeedLegals, and how was your experience?

Actually from one of our investors.

Our experience was fantastic. I did use a lawyer briefly for the first draft of the Shareholders Agreement, and already I could see how much back and forth there would be, which = costs. Honestly the best thing about SeedLegals is the control you have over the variables in the documents - you don’t have to wait for the lawyer to make the changes and get back to you. You can do it in minutes on your own.

Also, I hear getting signatures can take an age but signing electronically meant we got all done in a few days. I think one investor even signed it whilst he was skiing (seriously...)

What's next on the horizon for BunkerEx?

Growth, growth, growth!

Noelle Baquiche
Head of Growth at SeedLegals
January 17, 2018